Soco Cárdenas

Experience

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  Takasago International Corporation

  Aug 1999 - Jul 2005

  Commercial Director

  In charge of Mexico and Latam.-Inaugurated the Marketing and Marketing Research Department-Hired, supervised, controlled, coached and determined the objectives for the sale force, handled distributors, planned commercial strategies by category and client, made budget, forecast, sales, determining sales estimates, inventories and P&L.-Opened new markets and identified opportunities, monitored competence, trends and made store check at supermarket, monitoring flavors categories. Above all, the beverages flavor has an influence in the fragrance division, handled businesses with key accounts, and AAA client.-Planned and made marketing presentations to current and potential clients, handled multilevel clients as Fuller and Arabella, trained their client’s sales force, planned and coordinated marketing research to AAA clients, from briefing to results presentations.Having grown in 6 years from a marketing manager to a Director of 3 strategic areas in the enterprise, implementing successfully the marketing, sales and marketing research departments, I did successful launches that marked a trend in some products and aromas, thanks to monitoring flavors category with special attention in beverage. Developed proactive projects, based on aromatic concepts, to offer the target customer, opening of new markets inside the Mexican Republic, increasing fragrance sales from less than 1 million dollars to 5 million dollars in 6 years. I made commercial alliances with AAA clients to help them in the launching of products, implementing commercial strategies by client and category, developing a team to create projects with winning fragrances, making Mexico a place recognized as a creative center. Show less

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  Productos Ventalum

  Oct 2005 - Apr 2007

  Marketing and Brand Manger

   In charge of positioning the brand in stores like (Wal Mart, Chedraui). I made Marketing Research, developed and implemented POP, promotions, monitored competence and made the budget and forecast.ACHIEVEMENTSInaugurated the Marketing Department, modernized and made more efficient the curtains and blinds selling, consolidated the package to include the screw reducing the number of SKUs sold by the enterprise. Went from 16 SKUs without accessories, to 3 SKUs with accessories, implemented POP to attract customers and sell more. I successfully developed an economic unit to be sold at Wal Mart. Show less

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  Calsa | AB Mauri, a global business of Associated British Foods plc

  Apr 2007 - Dec 2009

  Business Manager in charge of (Sales, Mkt, Key Accounts R&D)

  Attended retail market Soriana, Sams, Chedraui, food service market, and distributors.Detected New Business opportunities, Soriana became number one account for the eterprise, when I started working, Ab Calza used to have only 10 stores.Lead National Sales TeamOpened new markets, positioned brands, implemented promotions at point of purchase, follow up market trends, study consumer by market researches, organice focuse groups.I launched successful products in the market according to its needs that are now commercialized at the supermarket and distributors. Achieved 20% increase in sales from the previous year. I monitored competitors, in order to attack and win market share, studied the final costumer in order to find opportunity areas and be able to make recommendations to increase sales. I implemented proposals for the final costumer, organized the participation at Fairs and own field expositions. I coordinated bakery census in the main suburban areas and implemented commercial strategies, which in turn produced an increase in sale. Possess great ability to handle budget, forecast, cost, prices and P&L. Successfully coached, encouraged, supervised and coordinated a sales force. Show less

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  Ame Group

  Jan 2010 - Dec 2011

  Sales and Marketing Consultor

   Mexican enterprise, that offer Kaizen Consultancy, I was in charge of selling marketing and marketing research projects, and follow up, marketing projects. 8-10 employees. Position: Marketing ConsultorMain Responsibilities:Sell marketing and marketing research projects.Get new clients, open new marketsFollow up, all marketing projectsIncrease salesAchievementsImplemented this new way to focus business, the Enterprise was only focus on Kaizen projects. I worked for fashion enterprises as retail clothes, and shoes, baby products and toys among others, making marketing plan, market research, fairs and expositions, work with the store staff and operation manager, in order to create a great purchase experience for customers, handling at stores its own fragrance, sound , lightening and great atmosphere. Show less

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  Essencefleur de México S.A. de C.V.

  Dec 2011 - Aug 2014

  Commercial Manager

  -Inaugurated Marketing and Marketing Research Department-Hired, supervised, controlled, coached and determined the objectives for the sale force, handled distributors, planned commercial strategies by category and client, handle budget, forecast, sales, determining sales estimates, inventories and P&L.-Opened new markets and identified opportunities, monitored competence, trends and made store check at supermarket, monitoring flavors categories. Above all, the beverages flavor has an influence in the fragrance division, handled businesses with key accounts, and AAA client.-Created commercial alliances, and handled several projects at the same time, made marketing plan, marketing budget and marketing research. -Planned and made marketing presentations to current and potential clients, handled multilevel clients as Fuller and Arabela, trained their client’s sales force, planned and coordinated marketing research to AAA clients, from briefing to results presentations.-Lead national Sales Team and Distributors-Handle Market and Marketing Research Budget-Created focus group research (Gessel Camera) for new products launching, designed strategies for the same purpose, handled Nielsen and Euromonitor statistics as a complement, for monitoring marketing research.-Ability to negotiate with suppliers, employment agencies and marketing research agenciesACHIEVEMENTSIncreased sales from (-3% to 11%), restructure sales, marketing, graphic design, marketing research, lab and fragrance collection.Open new markets, Lead Sales Team at national level, proactive jobs, that represent new launchings and sales for the enterprise, in personal care, households and fabric care products Show less

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  Soco Cardenas Coach

  Aug 2014 - now

  Coach Ejecutivo y Coach de Equipos

  **Apoyar a ejecutivos a MATERIALIZAR SUS SUEÑOS, mediante la METODOLOGIA GEMMA, de la cual soy autora registrada en INDAUTOR, esta metodología está en formato video son 33 de alta calidad, con una duración no mayor a 55 minutos cada uno, tienes mi apoyo durante el tiempo en que estes en el programa, para llevarte de la mano a tu propio ritmo, tienes acceso de por vida a la metodología, con las actualizaciones que se le hagan.**¿ Eres líder de un equipo y quieres TRANSFORMAR A TU EQUIPO EN UNO DE ALTO RENDIMIENTO? esto lo logras con procesos presenciales de Team Coaching, en 16 horas durante 4 meses. Show less