Thai Tran

Experience

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  British American Tobacco

  Apr 2019 - Apr 2021

  - Planned, coordinated, and executed online & offline activation plan for 10 different communities to enhance brand visibility, engage target audiences, and achieve predefined KPIs including event attendance and engagement metrics- Managed a budget of approximately 100-200 thousand GBP, ensuring optimal allocation of resources to achieve brand objectives and business goals- Cultivated relationships with vendors, sponsors, other external partners and collaborated with brand marketing team to develop event-specific promotional materials to maintain acohesive brand image- Managed CRM database with more than 800,000 consumers’ contacts. Frequently conduct data validation and create consumer loyalty program to drive for off take volume Show less - Successfully completed the 12-month Management Trainee Program (6 months in brand marketing and 6 months in trade marketing) with an outstanding rating- Assisted Group Brand Director to drive brand portfolio strategy including assess new product opportunities, identify focus areas to achieve growth goals and secure implementation- Successfully launched 2 new product lines in mainstream segments through closely cooperating with NPI/R&D departments, external agencies and other internal functions Show less

  • CRM & Community Manager

    May 2020 - Apr 2021

  • Brand Marketing - Management Trainee

    Nov 2019 - Apr 2020

  • Trade Marketing - Management Trainee

    Apr 2019 - Oct 2019
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  BAT

  Jul 2021 - Dec 2023

  Cambodia Brand Manager

  - Assisted in the development and execution of Cambodia portfolio strategy, product positioning, pricing, and marketing initiatives to enhance brand equity focusing on sustained growth and value extraction- Contributed to the oversight of integrated marketing communication plans for 4 differentbrands, working to improve brand awareness and enhance consumer loyalty through strategic communication approaches at various touchpoints- Conducted regular market research and analytical reporting using various data sources, including Retail Audit, Kantar Consumer Track and internal information to identify emerging trends and opportunities for brand differentiation- Collaborated with NPI/R&D departments to successfully launch and develop 5 newproduct lines with 1 new SKU achieving 300% growth in sales targets in 2 years - Cultivated and maintained relationships with stakeholders, distributors, and retail partners to ensure effective brand representation, communication, and distribution- Efficiently managed an annual brand budget of approximately 1-2 million GBP, optimizingresource allocation to achieve annual revenue growth of 5-10% and 100-110% of sales targets for 3 consecutive years Show less