Nathalie Pfaff

Experience

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  Unisys

  Jan 1999 - Nov 1999

  Trainee

  In the marketing sector, I participated of the remodeling of all the UNINet strategy, from the creation of new visual identity to the new portfolio products creation. In the area of sales, I was responsible for elaborating Internet broadband solutions proposals for the corporate customer.

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  USE-Ultraflux Serviços e Equipamentos

  Jan 1999 - Jan 2000

  Estagiária
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  USE / SEVME Informatique

  Nov 1999 - Aug 2000

  Trainee

  After a short training period at the SEVME Informatique in France, I came back to Brazil where I was responsible for elaborating commercial proposals using its telemetry and wireless communications equipment for the gas, water and electricity industries.

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  Intelig Telecom

  Aug 2000 - Aug 2004

  Marketing Analyst - SME Market

  Responsible for developing new voice and data services for the SME market as attractive tariff plans and simple low cost IP, VoIP, ATM, FR Relay solutions. Main activities:- Market analysis, - Development of the launch product chronogram,- Development of communication the product strategy communication launching- Sales force and Call Center Training*** Other positions at the same company ***- MARKETING, CUSTOMER CARE & BILLING JR. QUALITY ANALYST Responsible for the drawing and documentation of the company Billing et Customer Care and SLAs processes at its start-up)- POST-SALE TRAINEEResponsible for supporting the advanced voice and data (IP, ATM, VoIP Network) post-sales manager on the area start-up. Show less

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  TIM Brasil

  Aug 2004 - Dec 2008

  As a member of the COO leadership team we established TIM as one of the leading corporate mobile communications business in Brazil, by market share, EBITDA and service revenue. My involvement included:- Participation on Strategic planning for the business - Definition and communication of the 2008 Budget and Marketing Plan- Defined and managed the reporting and communication process between the executive board and corporate business functions (IT, Network, Marketing, Sales, CRM, and Billing), assisting their teams to implement and manage business improvement initiatives Show less Responsible for developing and successfully launching innovative and convergent mobile data and voice services for the corporate market including Blackberry, Smart Phones and Web control services tools costumers. Main activities:- Analysis of market opportunities to design innovative products;- Development of annual business plan;- Development of partnerships with suppliers of services and equipment; - Management of the development of new products across to the company - Monitoring and reporting of the results of new and existing services Show less

  • Coordinator

    May 2007 - Dec 2008

  • Sr. Marketing Consultant - CORPORATE MARKET

    Aug 2004 - May 2007
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  Embratel

  Jan 2009 - Dec 2010

  Product Manager

  Embratel is the largest provider of long distance services in Brazil and Latin America. It operates nationwide and its high-quality network provides data and voice services to more than 40 million customers. In this corporation I am responsible for the Corporate Market VOICE and VAS portfolio. Main activities includes manage a team of 5 product managers to:.:. Define and deliver Voice and VAS strategy.:. Work with customers, Sales and Engineering to deliver a competitive VAS portfolio;.:. Close interaction with vendors and the internal technical areas to identify and develop new features and services;.:. Monitoring and reporting of the results of new and existing services Show less

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  TNT

  Jan 2011 - May 2011

  Domestic Product Manager

  Born from the recent merger of three large companies (TNT, Mercurio and Araçatuba), TNT Brazil is now the company with the largest distribution network and the largest fleet of vehicles for express shipping in the country. In the Marketing area I was responsible for the Innovative Marketing Team that had as main objective to strengthen the portfolio of Domestic Products (road and air) and to support the sales team. Main results:.:. Unifying the commercial policies and developing product standardization after the merger;.:. Mapping and implementing new sales process, create new commercial support documentation (as proposal, pre-sales forms) and interface with IT to do the adequacy of the business workflow sytem;.:. Definition and implementation of a new sales campaign. Show less

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  TIM we

  May 2011 - Jul 2012

  Business Developement Manager

  I am responsible for developing new partnerships for micropayments in Brazil. The area has it owns brand: MCOIN (www.mcoin.com), and the main product that I work with is TIM WE’s Mobile Payment Platform, which provides customers the opportunity to sell virtual goods on their WEB sites, WAP applications by payment via mobile phones..:. To plan and prioritize prospection and sales activities for Brazilian customers and international ones acting in Brazil; .:. Consultative selling on Mobile Payment and Advertising, identifying customer needs and indicating the better way to customer to monetize its business;.:. Monitoring financial results, product pricing and margins according to agreed aims;.:. Monitoring customer’s project P&L after launch;.:. Managing a portfolio of accounts, monitoring pipeline and forecast;.:. Maintaining and expanding relationships with existing clients. Show less

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  Telefónica

  Jun 2012 - Apr 2017

  MKT Specialist

  In those five years I have been through several areas. I joined the company as a Marketing Product Specialist at GVT. With the purchase of GVT by Telefônica in 2015 I assumed the corporate retention area as coordinator within the Commercial Management department. Thought in my last year I worked at the Competitive Intelligence sector.Both at the Commercial and Corporate Products areas, I was responsible for the KPIs reports and Governance area:• Creation and evolution of Managerial reports of KPI's (financial and operational)• Monitoring and analysis of the results, supporting the business areas on offers creation and/or product improvement• Responsible for the B2B Corporate Governance Forum where the company's directors are shown about selling, retention, and operative weekly and monthly results. • Also responsible for the management of projects and follow-up of the plans defined in the Governance ForumIn competitive intelligence I played the role of consultant for the commercial development areas through:• Elaboration of presentations and dossiers on the tactical and strategic movements of the competition.• Work with partners to develop customer satisfaction surveys.• Research within the internal areas of BI to identify our main clients behave, drawing up action plans to be suggested for the commercial and marketing areas. Show less

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  Sabbatical with family

  May 2017 - Mar 2018

  World traveller and Inspirational writer

  I am taking a Sabbatical time with my husband and two little girls (2 and 3 years old) that will end on January 2018. We have been traveling all around Europe for the past seven months. Meantime I have: >>> been to 120 cities on 15 different countries, >>> drove 25.020 km by car on road; >>> listen to 22.080 min of music by 404 different artists with Spotify; >>> taken almost 6.000 photos or 24 Gb of image files stored; >>> created a Blog (https://sabbanathalie.wixsite.com/desacelerando);It is been a good time to enjoy family and to do things that was not possible before as taking time to really know the countries I visited and its people way of living. I also learned a lot about myself and evolve some abilities I didn't know I had... But that I can tell you personally on our job interview ;)Now refreshed and plenty of ideas I am ready to look for my new challenging job. Show less

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  Microsoft

  Apr 2018 - now

  As a Collaboration and Voice Product Marketing Manager at the Brazilian subsidiary I was responsible for driving actions to support Commercial and Partner’s Team on create opportunities that would growth the M365 business. > Helped on growing M365 seats and increasing M365 Premium mix drawing and identifying scenarios to drive a more successful strategy.> Partnered with OCP (Partners Team) to Grow our Ecosystem of commercial and developers partners for VOICE (teams / Direct routing) and Kaizala.> Helped to stablish MS as a Security Market Leader player on the Brazilian Market building an impacting security pitch, participating and facing customers at security events like Mind the SEC and Gartner Security. > Responsible of the Kaizala Go-to Market activities for Brazil as: promotion at big internal and external events, social media campaigns, finding and developing partners, engagement with the first customers to deploy the solution helping them with adoption strategy and cross platform integrations.> High interaction with LATAM helping them with reporting, presentations, forecasts, strategies and scalations to corp on M365 and Teams adoption strategies.> Speaker at the AI+TOUR (AI and accessibility in the Modern working environment) and at Ignite Brazil and LATAM MVP conf presenting Kaizala. Show less

  • Diretora Comercial - AI M365 - Copilot Hybrid Work Global Black Belt

    Jul 2021 - now

  • Modern Work Cloud Specialist

    Sept 2019 - Jun 2021

  • Modern Worplace Product and Marketing Manager

    Apr 2018 - Aug 2019