Lynn Xu

Experience

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  Shanghai Yingli Technology Co.

  Jun 2006 - Apr 2008

  Marketing Assistant
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  IDA Ireland

  Apr 2008 - now

  Marketing Executive and Project Executive IDA Ireland (Investment and Development Agency) is a government agency of Ireland, we help Chinese companies to invest in Ireland for their business developing in Europe. IDA Shanghai also attach as Economic Section to Consulate of Ireland in Shanghai. Job Scale:- Marketing and Public Relationship 1. Responsible for Marketing of IDA Ireland China office includes but not limits arrange promotion event/roadshow of investment environment of Ireland. Organize and follow-up other related conference that we participant. 2. As contact point between PR firm, IDA China and Headquarter, plan and carry out the PR activity annually, arrange and manage media conference, press release, etc., maintenance media relationship. 6 years experiences engaging PR firms. 3. Work with PR to implement the media strategy for better supporting the business development.4. Manage budget planning and control during the annual activities. 5. Prepare and localize marketing materials of China market, includes company brochure, Chinese website, Newsletter, booklets for events, and all the info needed by media and marketing. 6. Initializing the social media campaign and content development including two main platform Wechat and Weibo. Since 2022, IDA’s video channel has been set up, manage the video source with Dublin HQ and PR firm to delivery the video campaign. 7. Any others related to Marketing and PR. - Project Executive, Life Science1.Identify new targets, make appointment with target companies, visit and deliver value proposition, and follow up with the leads, focus in Life Science industry including biopharma and MedTech sectors. Strong knowledge on Life Science development trends in domestically and internationally. 2. Maintain existing client, update relevant information on mutual side, both on client companies and government bodies. 3. Developing value proposition of Ireland to match Chinese’s market. 4. Drive and manage the main programme on Minister visit to China in terms of company meetings, business event, etc Show less

  • Project Executive/Market Excutive

    Apr 2008 - now

  • Investment officer

    Apr 2008 - now
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  China-Britain Business Council

  Oct 2022 - now

  Director of Memberships and Events

  Lead for memebership and events programme, including: - Management of large base membership companies cover UK and China.- Maintain existing membership companies and recruit new members in China through sales funnel, collaborate with sector leads to generate and manage pipeline leads and existing membership. - Produce membership events of various activities,briefing, round tables, conference and dinner.- Maintain the relationship and manage a network of stakehoulders including China and British Governments Show less