Debora Estrada Lobo

Experience

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  Southlake Carroll ISD

  Aug 2012 - Jun 2013

  Marketing Intern — Marketing and Sports Information Department

  •Photographed school events and games; published online and printed on Southlake Magazine•Video recorded football and soccer games for use on the stadium’s big screen and for replays

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  Head Of The Class Tutoring

  May 2014 - Jun 2014

  Spanish Tutor

  • Developed lesson plans for tutoring of the basics of the Spanish language• Executed lesson plans for college junior in preparation for an advanced college level course

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  V09

  Jun 2015 - Jul 2015

  PR Assistant Intern

  • Previously Júpiter Media• Coordinated communication between various departments and clients to complete projects and graphics effectively and efficiently • Built database of forum invitee, generated and traduced material for forum speakers and social media content• Contributed in the production, recording and editing of various TV spots with Multimedios Televisión

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  AT&T México

  Jun 2016 - Jul 2016

  Trade Marketing Intern

  • Developed the implementation and user manual of business operations application ProtoForm for the department and its provider Servicios Integrales Kuppe SA de CV. ProntoForm has been adopted nationally by the Trade Marketing department and others• Created future BTL advertising for image and selling activations for POS • Administrated and distributed promotional material and uniforms for sales personnel

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  Brand Advisor - Freelance

  Jan 2017 - Dec 2022

  Independent Consultant

  • Advised five clients on ways to increase their brand identity by providing competitive research and defining vision plans • Developed logos, websites and visual designs – including social media and promotional material – to establish brand identity • Managed social media accounts to promote clients’ products and reinforce brand identity, resulting in over a 50% increase in followers and engagement

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  Scripps Networks Interactive

  May 2017 - Dec 2017

  Creative Services Intern; HGTV, DIY Network and Great American Country

  • Conceptualized, wrote, logged footage, and produced 25+ on-air, social, VOD and OTT promos, delivered under deadlines• Produced two long-form videos featured in 15 Santa HQ mall activations in the United States • Collaborated in idea development, timeline creation and writing of 30+ creative proposals for advertising partners • Managed weekly status updates for the Creative Service department• Archived, collected data, and developed spreadsheet providing quarterly comparisons and analysis of sold concepts• Acted as Production Assistant on three video shoots and supported Executive Producers, Producers, Production Managers as needed in the office during pre- and post-production Show less

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  Discovery Inc

  Jan 2018 - Oct 2020

  Production Coordinator; HGTV, DIY Network and GAC Branded Entertainment

  • Previously Scripps Networks Interactive until March 2018• Conceptualized, wrote, logged footage, produced and oversaw edit for 65+ promos, social videos and sizzle reels under tight deadlines. Lead Producer for Sony Pictures’ Hotel Transylvania 3: Summer Vacation integration with HGTV. Associate Producer for Lowe’s Start Here ($20+ million) co-branded partnership with HGTV and DIY Network. Associate Field Producer on location for 5+ custom shoots. Lead Production Coordinator for Subaru’s Outback 2020 custom co-branded promo with HGTV• Developed ideas, created timelines and wrote 100+ creative proposals for advertising partners generating millions in revenue• Managed all incoming requests for creative proposals, ensure all deadlines are met, and process creative requests as needed• Catalogued 250+ show episodes to facilitate creation of Upfront anthems, brand campaigns and co-branded projects• Restructured team’s archival methods to ensure all assets are accounted for future AdSales needs• Formulated detailed log sheets of department’s custom shoots, maximizing footage usage by producers and designers• Archived show and talent images to new software and ensure all assets attain correct metadata and copyright information, reducing liability of incorrect use of photography • Supported design team by gathering show and talent images for various OTT platform syndication purposes Show less

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  Warner Bros. Discovery

  Oct 2020 - now

  • Previously Discovery Inc. until April 2022• Executed custom short form and integration production from concept ideation to asset delivery resulting in millions in revenue• Developed 100+ creative concepts including custom short form, long form integration, and show-based companion short form• Managed and executed all production management elements including: production budgets, deal memos, invoicing, legal clearances, and timelines• Administered the team’s yearly budget; tracking expenses and ensuring proper use of funds.• Launched various new sponsorable franchises to establish new revenue streams• Oversaw the production of two seasons of Barnwood Builders• Formalized a rate card for all opportunities in collaboration with our vendors which consolidated information and boosted efficiency in providing accurate production estimates• Established processes for asset delivery, archival and trade out requests resulting in increased efficiency for our internal and external production partners Show less

  • MAX Associate Producer + Magnolia Network Branded Content Lead

    Aug 2023 - now

  • Associate Producer; Magnolia Network Branded Content

    Oct 2020 - Aug 2023