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Amay Mathur

Amay Mathur

Sales Intern

location of Amay MathurDelhi, India

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  • Timeline

  • About me

    Senior SEO Associate at Chegg | 5 Yrs of Exp in Web Optimization & Content Strategy

  • Education

    • St. Xaviers School Jaipur

      2013 - 2014
      Higher Secondary Business/Commerce, General

    • MICA | The School of Ideas

      2018 - 2019
      PG Certification in Digital Marketing and Communication Advertising

    • Guru Gobind Singh Indraprastha University

      2014 - 2017
      Bachelor of Business Administration - BBA Business/Commerce, General

  • Experience

    • Hindustan Coca-Cola Beverages

      Jun 2016 - Jul 2016
      Sales Intern

      Managing the orders of the retailers and handling their key accounts.Strategizing incentives for retailers to increase sales and meet targets.

    • RBS

      Jun 2017 - May 2018
      Analyst

      Analyst in PBB, Mortgages.Part of Valuation and Offers.Responsible for verification and migration of mortgage accounts.Trained new staff for MM to GMS Migration project.

    • Techmagnate: Digital Marketing Agency

      Jun 2018 - Feb 2019
      Business Development Executive

      Reaching out to C-level employees and helping in the digital transformation of their brands.Identifying the portfolio and requirement of the prospective clients.Handling channel partnerships for the organization.Have working knowledge of SEO, SEM & SMM.

    • CashKaro.com

      Mar 2019 - Jul 2021
      Digital Marketing Analyst

      • Created a comprehensive content strategy to increase organic traffic by 28% within 3 months for our blog• Monetized the blog property by networking with agencies, bloggers, and AD sense to generate over 22 Lacs in revenue• Contributed to SEO planning and implementation leading to a jump of 72% in transactional keywords

    • Chegg Inc.

      Aug 2021 - now

      • Handling design and technical performance for the Chegg India website• Improved website load time by 10x resulting in 112% organic traffic growth from Nov 22 to April 23• Responsible for creating an intuitive UI that optimizes conversions and helps widen the user funnel• Identifying gaps in content strategy & bridging them with an analytics-based approach

      • Senior Associate SEO (Digital Acquisition)

        Apr 2023 - now

      • Associate SEO (Digital Acquisition)

        Aug 2021 - Mar 2023

  • Licenses & Certifications

    • Marketing Analytics

      UpGrad
      Apr 2019
      View certificate certificate

    • Social Media and Content Marketing

      MICA | The School of Ideas
      Jun 2019