Kulin Shah

Experience

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  Wipro

  Apr 2009 - Jun 2009

  Summer Internship

  Project: To find a sustainable method and improve customer satisfaction on the calls handled by agentsMethodology:Process Mapping of customer calls for critical areas of improvement Six Sigma tools (DMAIC) used to minimize errors of agents Deliverable:SOP’s made for improvement in organizational resultsExcel based Model proposed to find non performers of the processNew methodology for enhancing performance of agentsDissatisfaction of customer reduced by 53%

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  Aditya Birla Fashion and Retail Ltd.

  Jan 2010 - Jul 2014

  Sales & Distribution - Managing Wholesale Business of Andhra Pradesh, Responsible for individual brand and sub brands top line /profitability , Negotiating with existing customers for additional brand space and revenue, Searching for strategic retail location and closing deal with franchise to open Exclusive Brand OutletPlanning and Operation: Inventory Management of retail outlets,demand forecasting for the region, Executions of the Terms of trade with the customer and Franchise, Managing ROI of customers and channel partner by inventory/sales planning People Management & Training - Managing 2 Market Development Partners( Commission Agent ) , Leading team of 6 Sales Officer, Setting objectives for execution & monitoring of the agenda for Sales Officer Team Show less As a Business Management Trainee, I have carried out different projects in various department. Following are the key projects which were assignedProject Title: Planning and set up of new DC( Distribution Center) for Peter EnglandMethodolgy :Zero Base Costing for Operational and Capex Expenditure SLA development between 3pL and Aditya Birla Nuvo Ltd Layout Planning for the new DC Capacity Planning with a horizon of 3 years for new DC Shifting Plan from old to new DC Project: Automatic Replenishment System (ARS) for core merchandise in Trade BusinessMethodolgy:Study of “AS IS” process and development of “TO BE “ ProcessProcess flow is developed for the Replenishment ProcessMOQ and MBQ is decide for each SKU Automatic generation of orders by aligning AOS with SAPProject:To increase visibility in Vendors Manufacturing Location using Web Based IT ToolMethodology:Process Mapping of current vendors manufacturing facilityWeb-Based IT tool is developed for production Show less

  • Area Sales Manager

    Jan 2011 - Jul 2014

  • Business Management Trainee

    Jan 2010 - Jun 2011
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  Arvind Limited

  Jun 2014 - Jun 2017

  Deputy General Manager- Operations

  Managing Team of 1 Regional Manager, 1 Area Managers, 6 Territory Managers,1 RegionalTrainers, 2 Regional Visual Merchandisers , 1 Regional HR Managers and58 Store Managers across South IndiaHandling annual turnover of more than 60cr i.e. 45% of The Arvind Store Turnover Pan IndiaResponsible for EBITDA target of 8.17Cr for FY 16-17.Managing Budget of 50 lacs per Annum for BTL MarketingDevising In Store marketing and promotions to increase salesResponsible for visual merchandising and customer experience in the store.Designed successful sales techniques/strategies/tactics from customer and market feedbackDesigning consumer offers with coordination of Marketing and Merchandising for EOSS andFestive Season.Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship managementReview and effectively deal with fast / slow sellers, coordinating with backend for replenishmentTo improve stock turns in store.Coordination with Business Development for strategic locations and selecting evaluating franchiseeDevising technique to control shrinkage of stock and control operational expenditure in stores.Coordinating with Buying/Planning/Supply Chain team for managing the stock levels in storeResponsible for Appraisal/Career Development of complete South India team Show less

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  Amazon

  May 2017 - Feb 2021

  Responsible for managing and expansion of Last Mile Operations in Gujarat and MP. Ensuring and Building Capacity in the network by appointing Service Partners, I H S Stores and maintaining relationship with them.Key Achievements : • Expanded the ATSPL network from ~75 stations to 200+ stations in a span of 18 months in Gujarat and MP• Expanded in Tier 3/4/5 towns which helped in 99% coverage of all districts in Gujarat and MP • Best performing territory on key delivery and pickup metrics-DEA/FDDS/C Return in the network • Successfully executed Pay per Package to Pay per Block which helped in productivity improvement of more than ~30%• Best Performing territory on the network loss, reduced network loss by 80% • Added 6 new Partner in a span of 18 months which helped in scaling up Last Mile network in Amazon• Played a key role in:o Launching first transgender station in Amazon networko Launching 2 female only station o Launching 4 100% sustainable station Show less Responsible for managing Amazon Last Mile Operations in Pune.Key Achievements :• Shown improvement in Last Mile Performance of Pune by 20%• Expanded Pune territory from 6 stations to 10 stations in span of 1 year• Awarded for Best Territory in MPOS (Digital Payments) ~50% Performance for complete West.• Received Frugality Award for reducing operations of a station by ~1.5Cr annually• Received Invent and Simplify Award twice for creating tools/process for improving operational effectiveness at delivery station Show less

  • Channel Development Manager

    Feb 2019 - Feb 2021

  • Territory Manager

    May 2017 - Feb 2019
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  Amazon

  May 2021 - May 2022

  Head- Offline Payments

  Drive GTM plan of onboarding of SMB Merchants for Amazon UPI and expandingin 270+ cities from 50 cities and penetrating in 15k pin codesDrive adoption of active merchants by creating engagement strategy, improvingoperational support to merchants and local marketing initiativesLed National Distribution channel with a team of 50 roll employee and 2000+ FieldExecutivesDraft a merchant acquisition strategy covering geographies, merchant categories and segments. Drive thought leadership on the implementation of the merchant acquisition strategy, operating procedures, service, and controls environment. Own overall acquisition, farming and revenue goals including Merchant onboarding numbers, Quality of merchant onboarding, Revenues (Upgrades to higher tiers, VAS upsell (lending, insurance)) Develop mechanisms to improve merchant acquisition processes. Build processes to gather Merchant feedback on the sales process, service, merchant facing product, customer facing product. Show less

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  Rebel Foods

  May 2022 - now

  Associate Vice President

  Leading the South India Operations for Rebel Foods which contributes to more than 35%+ of the company turnover. Responsible for 110+kitchens with 2000+ manpower at the kitchen, delivery associates and the complete operations team. As a business head responsible for sales, distribution, customer experience, managing 3P riders, recruitment, people development, training, quality, audit and maintenance for all the kitchens in the zone. Responsible for the EBITDA for the zone and works on multiple cost reducing measures like manpower planning, variance reduction, kitchen opex cost, kitchen utilities charges to ensure the kitchens are profitable. Work closely with marketing, content, demand team for increasing the revenue and building long term strategy for the brands in the zone. Show less

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  Rebel Foods

  -

  Associate Vice President