Juliana Tobon

Juliana tobon

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location of Juliana TobonHelsinki, Uusimaa, Finland
Followers of Juliana Tobon1000 followers
  • Timeline

  • About me

    Digital Marketing Consultant at Accenture Song

  • Education

    • Ajou university

      2013 -
      Exchange
    • Lappeenranta university of technology

      2015 - 2017
      M.sc. in economics and business administration
    • Universidad eafit

      2009 - 2014
      Bachelor's degree
    • Turku school of economics at the university of turku

      2014 -
      Exchange
  • Experience

    • Universidad eafit

      Jun 2011 - Dec 2012
      Administrative assistant at international relations office

      Supported EAFIT University with the activities for attracting and engaging exchange students. I managed and coordinated the logistics of international events, fair trades, and shows. Also, prepared marketing materials including brochures, videos, blog posts, and press releases to increase the awareness.

    • Travelport hotelzon

      Feb 2016 - Dec 2016

      Coordinated online marketing activities. Those included monitoring and suggesting actions to optimize website's traffic and UX, coordinating content marketing assets and campaigns (blog posts, webinars, newsletters, and ads), and building marketing reports.I worked with several tools including Google Analytics, Google Ads, Salesforce Sales Cloud, Eloqua, and Social Media (Twitter & Facebook). This job introduced me to Marketing Automation. I helped the company to adopt it by evaluating the vendors and supporting the implementation. Show less

      • Marketing Coordinator

        Aug 2016 - Dec 2016
      • Marketing and Communications Intern

        Feb 2016 - Jul 2016
    • Avaus

      Jan 2018 - Jun 2019

      Worked with some of the largest Finnish and Swedish B2B companies in projects related to digital marketing. My main responsibilities were to plan, execute and optimize sales-driven marketing campaigns. Also, implement, integrate, operate and roll-out Marketing Automation tools (Pardot and Marketo) and CRM (Salesforce Sales Cloud).I also worked in projects related to website development, design and structure optimization based on SEO analysis results.In addition to the online marketing activities. I helped my customers to align their marketing, sales and product departments by designing lead management processes, tech architectures and defining ways of working. Show less

      • Strategy Consultant

        Aug 2018 - Jun 2019
      • Junior Consultant | Growth Hacker

        Jan 2018 - Jul 2018
    • Tietoevry

      Aug 2019 - Sept 2021
      • Senior Solution Consultant

        Nov 2020 - Sept 2021
      • Solution Consultant

        Aug 2019 - Nov 2020
    • Accenture song

      Sept 2021 - now
      Digital marketing consultant
  • Licenses & Certifications

    • Pardot specialist

      Salesforce
      May 2019
    • Pardot consultant

      Salesforce
      Jun 2020
    • Adwords search

      Google
      May 2017
    • Inbound marketing

      Hubspot
      Jun 2016
    • Salesforce certified administrator (sca)

      Salesforce
      Oct 2019
    • Adobe certified professional - marketo engage business practitioner

      Adobe
      May 2024
      View certificate certificate