Experience

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  Universidad eafit

  Jun 2011 - Dec 2012

  Administrative assistant at international relations office

  Supported EAFIT University with the activities for attracting and engaging exchange students. I managed and coordinated the logistics of international events, fair trades, and shows. Also, prepared marketing materials including brochures, videos, blog posts, and press releases to increase the awareness.

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  Travelport hotelzon

  Feb 2016 - Dec 2016

  Coordinated online marketing activities. Those included monitoring and suggesting actions to optimize website's traffic and UX, coordinating content marketing assets and campaigns (blog posts, webinars, newsletters, and ads), and building marketing reports.I worked with several tools including Google Analytics, Google Ads, Salesforce Sales Cloud, Eloqua, and Social Media (Twitter & Facebook). This job introduced me to Marketing Automation. I helped the company to adopt it by evaluating the vendors and supporting the implementation. Show less

  • Marketing Coordinator

    Aug 2016 - Dec 2016

  • Marketing and Communications Intern

    Feb 2016 - Jul 2016
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  Avaus

  Jan 2018 - Jun 2019

  Worked with some of the largest Finnish and Swedish B2B companies in projects related to digital marketing. My main responsibilities were to plan, execute and optimize sales-driven marketing campaigns. Also, implement, integrate, operate and roll-out Marketing Automation tools (Pardot and Marketo) and CRM (Salesforce Sales Cloud).I also worked in projects related to website development, design and structure optimization based on SEO analysis results.In addition to the online marketing activities. I helped my customers to align their marketing, sales and product departments by designing lead management processes, tech architectures and defining ways of working. Show less

  • Strategy Consultant

    Aug 2018 - Jun 2019

  • Junior Consultant | Growth Hacker

    Jan 2018 - Jul 2018
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  Tietoevry

  Aug 2019 - Sept 2021

  • Senior Solution Consultant

    Nov 2020 - Sept 2021

  • Solution Consultant

    Aug 2019 - Nov 2020
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  Accenture song

  Sept 2021 - now

  Digital marketing consultant