Nadeen Karkaba

Nadeen karkaba

bookmark on deepenrich
location of Nadeen KarkabaBeirut Governorate, Lebanon
Followers of Nadeen Karkaba671 followers
  • Timeline

  • About me

    Manager - Performance Marketing at Publicis Media | Pragmatic Marketer of Strategic Campaigns | Coffee Enthusiast ☕ | Passionate about Collaboration, Creativity, and Driving Results

  • Education

    • American university of science and technology

      2011 - 2015
      Bachelor's degree interior design
    • American university of science and technology

      2016 - 2019
      Master of business administration - mba design management 3.29
  • Experience

    • Mbc group

      Jun 2015 - Mar 2016
      Interior designer

      Interior Design Intern | MBC TV - "The Voice"Fresh out of design school, I landed a 10-month internship at MBC TV, supporting with the studio setup for "The Voice" show. Here's a quick look:Team Supporter:As the new face in the design team, I supported experienced designers in various tasks, learning the ropes of studio setup, lighting adjustments, and staging coordination.Daily Hustle Apprentice:In the daily hustle, I honed my planning and coordination skills, embracing challenges and contributing to the team effort.Collaboration Novice:Working closely with seasoned designers, I learned the dynamics of a professional design setting, collaborating with camera crews and production teams.Problem-Solving Learner:Adapting designs and making real-time adjustments, I followed the lead of the design team to overcome challenges as an intern. Show less

    • Trust consult

      Sept 2015 - Aug 2016
      Interior designer

      Doing interior design at Trust Consult while interning at MBC TV was a blast. Here's the breakdown:Design Planner:Planned spaces, played with colors, and suggested textiles.Made dull spaces cozy with clever lighting and materials.Presentation Creator:Used PowerPoint for straightforward design talks.Created floor plans, drawings, 3D views, and material boards.Budget Helper:Assisted clients with budgets, giving smart advice on furniture.All-Phases Team Player:Led design from ideas to plans and worked with the team on furniture choices.Client Friend:Built strong bonds with clients, offering design that fit their needs and budget. Show less

    • American university of science and technology

      Sept 2016 - Feb 2019
      Student library assistant

      In the midst of my MBA hustle, I took on the role of Library Assistant at AUST. Here's the lowdown:Supporting Fellow Students:Guiding students to the perfect resources for their studies.Supporting Instructors:It wasn't just about students. I collaborated with instructors and professors, helping them prepare course materials, making sure everything was set for a seamless learning experience.Learning Spaces:Ensured the library was not just a space for books but a welcoming environment for studying and collaboration.Learning and Leading in a Different Setting:Beyond textbooks, being a Library Assistant during my MBA taught me the importance of multitasking, customer service, and creating a conducive learning space. Show less

    • Publicis media

      Mar 2020 - Apr 2024

      As Senior Marketing Executive at Publicis Media, here's a snapshot of what we're up to:Understanding What People Want:Immersing ourselves in market research to uncover consumer needs, preferences, and trends.Teamwork in Everything Marketing:We're a hands-on team. From crafting content to optimizing strategies, everyone has a role. It's like a symphony of skills on our marketing team.Spreading the Brand Buzz Together:Collaborating not only within the crew but also with other pros to amplify our brand. Teamwork fuels the buzz.Analyzing Numbers for Smarter Moves:Together, we're crunching numbers, analyzing campaign results, conversion rates, and traffic data. It's a collective effort to inform our strategies.Executing Tasks in Marketing Plans:Every member is on deck when there's a specific task in our marketing plan. It's about pulling together for success.Leadership in Team Building:As a senior, my focus is on fostering collaboration, supporting the team, and creating a positive work environment where everyone can support. Show less Account Performance Optimization:Mastered account performance and execution, including Sales Funnel, User Journey, and Campaign KPIs.Digital Marketing Tools Proficiency:Proficient in Google Ads, Keyword Planner, Data Studio, Excel, PowerPoint, and basics of Google Analytics.Data Analysis:Demonstrated expertise in data analysis, communication, and collaboration.Communication:Successfully optimized campaign performance to prevent budget overspend.Contributed to team training and shared insightful POVs on product updates.Collaboration:Maintained advanced knowledge in account performance and expanded proficiency in digital tools.Became a go-to person for technical solutions and obtained certifications in Amazon and Google Certifications.Budget Management:Facilitated onboarding of new joiners and ensured compliance with standards.Training and Development:Implemented automation tools and optimization strategies for improved efficiency.Continued professional development through training sessions and contributed insightful POVs on industry updates. Show less

      • Manager Performance Marketing

        Apr 2024 - Apr 2024
      • Senior Marketing Executive

        Apr 2022 - Apr 2024
      • Executive - Performance Marketing

        Mar 2020 - Apr 2022
  • Licenses & Certifications

    • Search ads 360 certification exam

      Google
      Oct 2023
      View certificate certificate
    • Google ads search certification

      Google digital academy (skillshop)
      Sept 2022
      View certificate certificate
    • Google ads apps certification

      Google digital academy (skillshop)
      Sept 2022
      View certificate certificate
    • Search ads 360 certification exam

      Google digital academy (skillshop)
      Sept 2022
      View certificate certificate
    • Shopping ads certification

      Google digital academy (skillshop)
      Sept 2022
      View certificate certificate
    • Amazon sponsored ads cerification

      Amazon advertising
      Jul 2021
    • Google ads search certification

      Google digital academy (skillshop)
      Mar 2020
    • Google ads - measurement certification

      Google digital academy (skillshop)
      Sept 2022
      View certificate certificate
    • Amazon dsp campaigns certification

      Amazon
      Oct 2023
      View certificate certificate
    • Amazon dsp certification

      Amazon advertising
      Jul 2021