
Timeline
About me
Manager - Performance Marketing at Publicis Media | Pragmatic Marketer of Strategic Campaigns | Coffee Enthusiast ☕ | Passionate about Collaboration, Creativity, and Driving Results
Education

American university of science and technology
2011 - 2015Bachelor's degree interior design
American university of science and technology
2016 - 2019Master of business administration - mba design management 3.29
Experience

Mbc group
Jun 2015 - Mar 2016Interior designerInterior Design Intern | MBC TV - "The Voice"Fresh out of design school, I landed a 10-month internship at MBC TV, supporting with the studio setup for "The Voice" show. Here's a quick look:Team Supporter:As the new face in the design team, I supported experienced designers in various tasks, learning the ropes of studio setup, lighting adjustments, and staging coordination.Daily Hustle Apprentice:In the daily hustle, I honed my planning and coordination skills, embracing challenges and contributing to the team effort.Collaboration Novice:Working closely with seasoned designers, I learned the dynamics of a professional design setting, collaborating with camera crews and production teams.Problem-Solving Learner:Adapting designs and making real-time adjustments, I followed the lead of the design team to overcome challenges as an intern. Show less

Trust consult
Sept 2015 - Aug 2016Interior designerDoing interior design at Trust Consult while interning at MBC TV was a blast. Here's the breakdown:Design Planner:Planned spaces, played with colors, and suggested textiles.Made dull spaces cozy with clever lighting and materials.Presentation Creator:Used PowerPoint for straightforward design talks.Created floor plans, drawings, 3D views, and material boards.Budget Helper:Assisted clients with budgets, giving smart advice on furniture.All-Phases Team Player:Led design from ideas to plans and worked with the team on furniture choices.Client Friend:Built strong bonds with clients, offering design that fit their needs and budget. Show less

American university of science and technology
Sept 2016 - Feb 2019Student library assistantIn the midst of my MBA hustle, I took on the role of Library Assistant at AUST. Here's the lowdown:Supporting Fellow Students:Guiding students to the perfect resources for their studies.Supporting Instructors:It wasn't just about students. I collaborated with instructors and professors, helping them prepare course materials, making sure everything was set for a seamless learning experience.Learning Spaces:Ensured the library was not just a space for books but a welcoming environment for studying and collaboration.Learning and Leading in a Different Setting:Beyond textbooks, being a Library Assistant during my MBA taught me the importance of multitasking, customer service, and creating a conducive learning space. Show less

Publicis media
Mar 2020 - Apr 2024As Senior Marketing Executive at Publicis Media, here's a snapshot of what we're up to:Understanding What People Want:Immersing ourselves in market research to uncover consumer needs, preferences, and trends.Teamwork in Everything Marketing:We're a hands-on team. From crafting content to optimizing strategies, everyone has a role. It's like a symphony of skills on our marketing team.Spreading the Brand Buzz Together:Collaborating not only within the crew but also with other pros to amplify our brand. Teamwork fuels the buzz.Analyzing Numbers for Smarter Moves:Together, we're crunching numbers, analyzing campaign results, conversion rates, and traffic data. It's a collective effort to inform our strategies.Executing Tasks in Marketing Plans:Every member is on deck when there's a specific task in our marketing plan. It's about pulling together for success.Leadership in Team Building:As a senior, my focus is on fostering collaboration, supporting the team, and creating a positive work environment where everyone can support. Show less Account Performance Optimization:Mastered account performance and execution, including Sales Funnel, User Journey, and Campaign KPIs.Digital Marketing Tools Proficiency:Proficient in Google Ads, Keyword Planner, Data Studio, Excel, PowerPoint, and basics of Google Analytics.Data Analysis:Demonstrated expertise in data analysis, communication, and collaboration.Communication:Successfully optimized campaign performance to prevent budget overspend.Contributed to team training and shared insightful POVs on product updates.Collaboration:Maintained advanced knowledge in account performance and expanded proficiency in digital tools.Became a go-to person for technical solutions and obtained certifications in Amazon and Google Certifications.Budget Management:Facilitated onboarding of new joiners and ensured compliance with standards.Training and Development:Implemented automation tools and optimization strategies for improved efficiency.Continued professional development through training sessions and contributed insightful POVs on industry updates. Show less
Manager Performance Marketing
Apr 2024 - Apr 2024Senior Marketing Executive
Apr 2022 - Apr 2024Executive - Performance Marketing
Mar 2020 - Apr 2022
Licenses & Certifications
- View certificate

Search ads 360 certification exam
GoogleOct 2023 - View certificate
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Google ads search certification
Google digital academy (skillshop)Sept 2022 - View certificate
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Google ads apps certification
Google digital academy (skillshop)Sept 2022 - View certificate
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Search ads 360 certification exam
Google digital academy (skillshop)Sept 2022 - View certificate
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Shopping ads certification
Google digital academy (skillshop)Sept 2022 
Amazon sponsored ads cerification
Amazon advertisingJul 2021.webp)
Google ads search certification
Google digital academy (skillshop)Mar 2020- View certificate
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Google ads - measurement certification
Google digital academy (skillshop)Sept 2022 - View certificate

Amazon dsp campaigns certification
AmazonOct 2023 
Amazon dsp certification
Amazon advertisingJul 2021
Languages
- enEnglish
- arArabic
- frFrench
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