Experience

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  Ymca of san diego county

  May 2008 - Nov 2012

  Unit program manager & usla ocean lifeguard at ymca camp surf

  As the Unit Program Manager, I championed a vibrant camp program, fostering an engaging and safe environment for youth through diverse recreational activities. My role combined strategic leadership, rigorous safety oversight, and creative event management to deliver exceptional camp experiences.- Managed a team of camp counselors, enhancing their skills through targeted training and ongoing supervision, culminating in improved program delivery and staff development.- Coordinated a diverse suite of recreational programs, including surfing, bodyboarding, archery, and crafts, effectively managing activities for 12-40 campers per session and enhancing engagement and satisfaction by through dynamic planning and execution.- Revamped training and operational protocols annually, boosting process efficiency through comprehensive workflow analysis and strategic implementation. Show less

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  Red bull

  Aug 2009 - May 2011

  Student marketeer

  As a Student Brand Manager at Red Bull, I led the charge in enhancing brand engagement and visibility through targeted collegiate activations and experiential marketing campaigns. - Boosted Red Bull’s visibility and market penetration on campus by partnering with key opinion leaders, achieving a 25% increase in product trials and enhancing brand loyalty among students through HQ-led events and initiatives. - Executed non-traditional marketing initiatives to excite students, and increase sales during critical purchasing months. - Maximized communications output and fostered relationships with local media and opinion leaders by winning 100,000 media impressions around Red Bull Stratos and 10,000 media impressions around Red Bull Chariot Race. Show less

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  Arbor

  Nov 2011 - Mar 2012

  Executive assistant to chief executive officer

  As Executive Assistant to the CEO, I supported the core of Arbor Snowboards' executive operations, ensuring efficiency and precision in a fast-paced environment. - Delivered daily administrative support to the CEO and the national sales team, enhancing organizational workflows and facilitating effective communication across departments.- Managed all aspects of scheduling and logistics for national trade show activations, playing a crucial role in maintaining Arbor's high standards of presence and professionalism at major industry events. Show less

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  Red bull

  Dec 2012 - Jul 2014

  As High-Performance Coordinator for Red Bull, I led the event planning initiatives for "Glimpses," a two-day creative conference for 200 influential guests, ensuring seamless execution and exceptional attendee satisfaction.- Managed contracts and liaised with key production vendors, including AV, photo/video, catering, and equipment rentals, significantly optimizing event quality and cost efficiency.- Spearheaded the venue selection, floor plan development, and overall event design, creating a cohesive and unique experience.- Implemented a streamlined communication strategy through coordinated email invitations and a digital RSVP system, enhancing event accessibility and guest interaction.- Maintained comprehensive oversight of guest communications from pre-event invitations to post-event follow-ups, ensuring a consistently excellent attendee experience.- Administered a $250,000 event budget, ensuring optimal resource allocation and financial management. Show less As a Consumer Affairs Correspondent, I served as the consumer-facing voice of Red Bull, addressing inquiries and fostering strong customer relations.- Efficiently handled an average of 45 client inquiries per day, providing timely and accurate responses that enhanced customer satisfaction and supported Red Bull's brand reputation.- Strategically developed and executed messaging for the new @RedBullWings social sampling campaign, resulting in 74,000+ new Twitter followers and a 2000% rise in mentions within the first two months.- Played an integral role in onboarding and training new hires and external Red Bull employees, effectively instilling the brand's voice and values to ensure consistent and impactful brand representation. Show less

  • High Performance Project Manager

    Mar 2014 - Jul 2014

  • Consumer Affairs Correspondent

    Dec 2012 - Feb 2014
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  Wandernauts

  Jul 2014 - May 2015

  Director of adventure

  Explored the world, for a few hundred days.- Website Launch and Management: Spearheaded the creation and day-to-day management of Wandernauts.com, a platform dedicated to documenting and sharing adventure travel experiences.- Global Exploration: Traveled extensively to 118 cities across 27 countries and 4 continents in just 10 months, immersing myself in various cultures and environments.- Endurance Cycling: Completed a 2,000 km cycling journey from London to Madrid, demonstrating resilience and a passion for eco-friendly travel.- Backpacking and Exploration: Navigated diverse landscapes, from the urban settings of Spain to the rural expanses of Turkey and the vibrant regions of Southeast Asia.- Adventure in New Zealand: Explored New Zealand’s north and south islands extensively in a camper van, embracing the natural beauty and rugged terrain of the region.- Social Media Engagement: Grew an Instagram following to 3,500, leveraging social media to engage and inspire an audience of adventure enthusiasts.- Industry Recognition: Recognized by the Adventure Cycling Association as one of "5 Cycle Tourists to follow on Instagram," highlighting my influence in the adventure cycling community.- Community Service: Contributed as a volunteer in a holistic village in Auckland, New Zealand, focusing on sustainable living and community development.- Budget Management: Efficiently managed a $10k budget per person for the duration of the journey, optimizing resources to maximize travel experiences. Show less

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  Red bull

  Jun 2015 - Apr 2016

  High performance project manager

  As High-Performance Coordinator for Red Bull, I led two pivotal initiatives, "Glimpses" and "Hacking Creativity," each aimed at enhancing the brand's engagement and creative influence. Glimpses 2015:- Directed all logistical aspects of "Glimpses," a two-day creative conference for 200 influential guests, ensuring seamless execution and exceptional attendee satisfaction.- Managed contracts and liaised with key production vendors, including AV, photo/video, catering, and equipment rentals, significantly optimizing event quality and cost efficiency.- Spearheaded the venue selection, floor plan development, and overall event design, creating a cohesive and unique experience.- Implemented a streamlined communication strategy through coordinated email invitations and a digital RSVP system, enhancing event accessibility and guest interaction.- Maintained comprehensive oversight of guest communications from pre-event invitations to post-event follow-ups, ensuring a consistently excellent attendee experience.- Administered a $250,000 event budget, ensuring optimal resource allocation and financial management.Hacking Creativity:- Led the marketing strategy and fostered partnerships for "Hacking Creativity," the largest empirical study on creative styles, significantly enhancing the project's reach and impact.- Provided creative direction for the development of the "Hacking Creativity" online platform, improving user engagement and accessibility.- Managed communications with 500 invite-only participants, ensuring their active involvement and the collection of high-quality data. Show less

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  One

  May 2016 - Oct 2016

  Event project manager

  As Event Project Manager for the Asia MMA Summit 2016, I successfully orchestrated a two-day conference that brought together 500 influential figures from the mixed martial arts industry at the Marina Bay Sands Resort in Singapore. - Led all aspects of event logistics, ensuring the coordination of venue, vendors, and schedules aligned perfectly to deliver a seamless experience for attendees.- Event Planning and Execution: Managed comprehensive planning processes, from selecting the ideal venue to negotiating contracts with key service providers. Successfully oversaw all on-site event activities, maintaining high standards of professionalism and operational efficiency. Show less

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  Ritual | the 30-minute gym

  Aug 2016 - Mar 2024

  As Director of Operations (EOS Integrator), I've driven key initiatives that have streamlined operations and reinforced Ritual Gym's strategic vision using the EOS Worldwide system.- Unified management across five departments, aligning operations with core values and strategic objectives to boost overall efficiency, while optimizing key metrics to sustain a 27% client conversion and 65% retention rate.- Drove strategic change initiatives with the COO and coaching teams, achieving a 9% cost reduction and enhanced process efficiency, particularly in onboarding and group intro classes.- Led development of the Brand Ambassador program resulting in 80+ ambassadors, significantly boosting local engagement and reinforcing brand loyalty through strategic community initiatives.- Implemented new CRM systems, Mindbody and FIT by Wix, enhancing operational efficiency and data management for 2500+ members, leveraging proficiency in multiple technology platforms to improve Ritual’s user experience. Show less As Vice President of Operations at Ritual Gym California, I strategically enhanced the operational and business development processes, significantly improving service delivery and efficiency.- Coordinated the re-opening of Ritual Gym SM, implementing comprehensive coach training and management for 8 coaches.- Owned a 7-figure operating budget, reporting to investors and ensuring effective communication and financial planning.- Drove digital and in-person marketing initiatives, achieving an average of 95 new trials monthly. - Directed community and B2B partnership efforts, developing over 20 strategic partnerships in Los Angeles, greatly enhancing brand visibility and member benefits. Show less As Director of Client Experience and Franchise Operations at Ritual Gym, I led significant initiatives to enhance client interactions and franchise development across multiple countries.- Developed SOPs and managed the CX Support Team, achieving exceptional customer service for 13,000+ client interactions.- Drove global franchise communication and support processes, elevating brand standards across 15 international locations.- Collaborated with the COO and Tech team to develop and launch 'Ritual FIT' and 'Ritual TV', significantly enhancing digital offerings and user engagement during the pandemic. Became the female coach of Ritual FIT.- Managed the strategic closure and reopening of gym locations during the COVID-19 pandemic, implementing rigorous health protocols and virtual training options that ensured continuity of operations and safeguarded member health. Show less As Franchise Learning and Development Manager at Ritual Gym, I drove the educational strategy and operational readiness across a rapidly expanding global franchise network.- Project managed the launch and sustained operational support of 15 gyms in Spain, Brazil, Switzerland, China, South Africa, Singapore, and the USA, ensuring successful market entries and continuous growth.- Created Ritual Academy, a multilingual online training portal, standardizing and elevating training processes for coaching, front-of-house, and management teams. Implemented training strategy to guide franchisees from signing to opening.- Supported the development of the Ritual Culture Guide and Core Values, unifying and strengthening brand identity worldwide.- Coordinated and implemented strategic change management initiatives, including Movement Monday and 1-on-1 Intro Class, effectively navigating process optimizations that resulted in improved efficiency and client satisfaction. Show less

  • Director of Operations (EOS Integrator) & CRM Integrator

    Jul 2022 - Mar 2024

  • Vice President, Ritual Gym California

    Jul 2021 - Aug 2022

  • Global Director of Client Experience & Franchise Operations

    Aug 2019 - Jul 2021

  • Global Franchise Learning & Development Manager

    Dec 2017 - Aug 2019

  • General Manager

    Aug 2016 - Dec 2017
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  Santa monica chamber of commerce

  Nov 2021 - Nov 2022

  Young professionals co-chair & membership ambassador

  In my dual role at the Santa Monica Chamber of Commerce, I shaped and led initiatives that fostered the growth and engagement of the business community, with a particular focus on young professionals.- As Co-Chair of the Young Professionals group, I coordinated networking events, professional development sessions, and community service projects, enhancing the professional growth and connectivity of emerging leaders in Santa Monica.- As a Membership Ambassador, I championed the benefits of Chamber membership, successfully recruiting new members and creating strategies that increased young professional membership by 20% in the first year.- Developed and nurtured partnerships with local businesses and organizations, broadening the Chamber's network and enriching the membership value through collaborative opportunities.- Actively represented the Chamber at various community and business events, elevating the organization’s profile and forging relationships with key stakeholders to promote business interests and community development. Show less

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  Cal fussman

  Nov 2023 - May 2024

  Eos integrator

  As the strategic mind behind Cal Fussman’s burgeoning speaking and thought leadership initiatives, I embrace the art of crafting narratives that inspire, educate, and transform. My passion lies in the intersection of strategic brand development and the power of storytelling, where I work tirelessly to elevate Cal’s presence on global stages and digital platforms alike.With a background rooted in business development and partnerships, I bring a wealth of experience in forging meaningful partnerships and managing logistics for speaking engagements that leave lasting impressions. I am deeply committed to not just expanding the reach of Cal’s profound insights on interviewing techniques and communication, but also to creating immersive experiences for audiences that drive dialogue and change.My role revolves around operational excellence and enriching client experience — meticulously planning, coordinating with stakeholders, and delivering a platform where Cal’s stories can thrive and resonate. I am dedicated to creating environments that not only spread knowledge but also foster profound connections for anyone who gets to work with Cal. I'm always open to connecting with like-minded professionals who are keen to explore collaborations, share insights, or simply engage in thoughtful conversation around the future of thought leadership and public speaking. Show less

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  Fam realty group | exp realty

  Jul 2024 - now

  Real estate agent

  DRE# 02248240