Experience

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  Kotak mahindra bank

  Oct 2015 - Mar 2016

  Assistant manager

  Manage Social Media complaints and feedbacks. Work closely with Central Marketing team for campaigns on social media.Sales targets for banks and investment products. Going beyond the professional needs of the customer. Enhancement of customer value.Customer acquisition through referrals.

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  Freelancing

  Apr 2016 - Mar 2017

  Market research officer

  Conduct surveys, which may involve field, interview or focus group assessments.Write and manage the distribution of surveys and questionnaire.Brief interviewers and researchers. Write detailed reports and present results.Advise clients or senior management on how to best use research findings.

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  Amul (gcmmf)

  May 2018 - Jun 2018

  Summer intern

  To Study the sales of AMUL fresh products particularly AMUL MastiDahi through BTL Activities and to formulate strategies to increase market share .

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  Hdfc bank

  May 2019 - Feb 2022

  Manage and increase both Net & Mobile Banking Usage and Transactions of the overall portfolio.Devise strategies by breaking the complete base into customer segments, products, transactions to get to a customer-focused communication.Regular Visits to Digital Training Camps and Workshops which gets organized from time to time.Devise marketing campaigns with the intent of creating leads and acquiring customers on Digital Platforms.Work towards ensuring that enough Knowledge and concepts on Key Digital Parameters as well as relevant key developments in Digital Banking.Analyze social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.Develop tracking mechanism and publish / find out ways for Channel Automation and improve Channel User experience. Implement Channel Automation strategies and improve Channel User Experience Show less

  • Product Manager - NetBanking & Mobile Banking

    May 2020 - Feb 2022

  • Management Trainee

    May 2019 - May 2020
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  Icicidirect

  Mar 2022 - Aug 2024

  Work with various stakeholders to create business and functional requirements, data flow diagrams, business rules, mock-ups, and Epics and User Stories.Work with the product team & technology team to identify and resolve issues that arise during projects.Proactively manage changes in project scope, identify potential risks, and devise contingency plans.Analyze and solve business problems with focus on understanding root causes and driving forward-looking opportunities.Ensure compliance with all regulations, policies, and procedures related to SEBI laws. Show less Spearhead the Digital Strategy and Innovation Team, focusing on identifying and seizing new digital opportunities to drive business growth.Collaborate with cross-functional teams to analyze complex business problems and develop strategic solutions tailored to specific areas of responsibility.Stay abreast of the latest digital tools and trends, continuously researching and evaluating emerging technologies to inform strategic decision-making.Engage in frequent interaction with senior management levels, delivering insightful analysis and recommendations, facilitating workshops, and influencing strategic decisions. Show less

  • Business Solution Architect

    Apr 2023 - Aug 2024

  • Digital Strategy and Innovation

    Mar 2022 - Aug 2024
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  Omaxe limited

  Aug 2024 - now

  Vice president