Michael Ficorilli

Michael ficorilli

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location of Michael FicorilliStratford, Connecticut, United States
Followers of Michael Ficorilli780 followers
  • Timeline

  • About me

    Senior Client Solutions Manager @ LinkedIn | Marketing Solutions

  • Education

    • Central connecticut state university

      2010 - 2014
      Bachelor's degree political science and government 3.44

      Activities and Societies: Track and Field Team

    • The george washington university

      2014 - 2014
      Political science and government

      Took courses in political campaigning as well as ran a mock campaign as the communication director.

    • Central connecticut state university

      2014 - 2017
      Strategic communication communication, general 3.85
  • Experience

    • Family tree care, l.l.c.

      May 2010 - Aug 2014
      Groundsman

      Operate large machinery such as the wood chipper and driving large trucks. Use the chainsaws as well as manage them.

    • National eagle scout association

      Jun 2010 - Jun 2010
      Eagle scout

      Constructed two mile trail for the town of Guilford. Led annual promotion of scouting through social events on community green. Required two hundred man hours to complete project for town of Guilford.

    • Ymca

      Jun 2010 - Aug 2010
      Camp counselor

      Supervised fifteen children at one time of multiple ages. Coached large group activities. Liable for the safety of the children.

    • Care2

      Jun 2013 - Jul 2013
      Intern

      Researching profiles and prospective clients for business. Writing press pitches and fact sheets to inform press about specific petitions on our website.

    • Central connecticut state university

      Aug 2014 - May 2016
      Graduate research assistant

      Research new material for professors. Aid professors in review of research. Plan and arrange for alumni outing events.

    • Connecticut bar association

      Jun 2015 - May 2016
      Communication associate

      Brought in to develop a social media presence of the association, increase front end analytics on the website and establish a community email service for association members. Implemented Google Analytics tracking to increase visibility to front end metrics on association website. Launch community email listserv for over 10,000 association members.

    • Travelers

      May 2016 - Feb 2021

      Responsible for the integration of the TRV Marketplace API into client owned web properties. TRV Marketplace is a new entity of Travelers Insurance exploring offering insurance in insurance adjacent fields. Coordinated with vendors, internal and external stakeholders to implement and launch client initiatives. Analyzed and reported out on early client performance data to measure revenue potential. Led client and vendor team’s prioritization of development for Marketplace advertising initiatives. Show less Owned the management and delivery of business requirements for web development of Travelers personal insurance pages and quoting experience. Implemented and led the development of the travel insurance marketing referral program on behalf of Travelers. Travelers now offers travel insurance through a marketing relationship with Travel Insured International. Managed website enhancements and version launches. Led enhancement work to add Amazon Alexa and Smart Home Kit offerings to the online quoting platform Show less

      • Solutions Delivery Manager

        Jan 2020 - Feb 2021
      • Business Delivery Manager

        Mar 2019 - Jan 2020
      • Digital Marketing Consultant - Ad Operations

        May 2016 - Mar 2019
    • Barnum financial group

      Feb 2021 - Aug 2022
      Senior digital analyst

      Responsible for the development, maintenance and optimization of company wide digital marketing analytics using Google Analytics, Salesforce, and Act On email platform. Visualize data using Google Data Studio to discover key points of interest and tell a story. Implement enhanced user tracking via Google Tag Manager as well as test user journey with Google Optimize.

    • Quinstreet

      Aug 2022 - Oct 2024

      Responsible for the optimization and growth of new and existing insurance clients in a performance marketing ad space.

      • Senior Account Manager

        Jul 2024 - Oct 2024
      • Account Manager

        Aug 2022 - Jul 2024
    • Linkedin

      Oct 2024 - now
      Senior client solutions manager
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Michael Ficorilli
      Dean's List Scholar CCSU 2014
    • Awarded to Michael Ficorilli
      Travelers Insurance All-Academic Team Travelers Insurance Company 2014 A student athlete must have a 3.5 or over cumulative GPA
    • Awarded to Michael Ficorilli
      Scholar Athlete Award for Higher Academic Achievement Central Connecticut State University 2013 A student athlete must hold over a 3.0 cumulative average GPA for the entire year.
    • Awarded to Michael Ficorilli
      Scholar Athlete Award for Higher Academic Achievement Central Connecticut State University 2012 A student athlete must hold over a 3.0 cumulative average GPA for the entire year.
    • Awarded to Michael Ficorilli
      Dean's List Scholar Central Connecticut State University 2011
    • Awarded to Michael Ficorilli
      Scholar Athlete Award for High Academic Achievement Central Connecticut State University 2011 A student athlete must hold over a 3.0 cumulative average GPA for the entire year.
  • Volunteer Experience

    • Eagle Scout

      Issued by Boy Scouts of America on Jan 2006
      Boy Scouts of AmericaAssociated with Michael Ficorilli