Experience

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  Vala bleu

  Oct 2016 - Sept 2017

  Seo manager

  - Keyword Selection Strategies for Content Marketing Success (Identify and choose the best keywords for our clients websites)- Writing meta tags, quality of page content, Hx titles, url, Semantic cocoon and creation of sitemaps- Created helpful content which gained natural backlinks without any outreach campaigns- Monitoring and tracking the performance of SEO campaigns, including site traffic

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  Sarouty.ma - site référence de l'immoblier au maroc

  Sept 2017 - Apr 2019

  Trafic manager & seo analyst

  - SEO audits, Benchmark of websites by identifying aspects blocking SEO performance and visibility- Implementation of Advertising Campaigns (Facebook ads, Instagram, Google Ads et Linkedin)- SEA, Display & Search networks (Creation of visuals for Display campaigns & management of Search campaigns)- Conducted SEM audits and performance analysis.- Managed paid search advertising and display campaigns.- Created visual ad content and optimized ad placements.

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  Upsellium

  Apr 2019 - Dec 2019

  Digital marketing manager

  - Managed PPC campaigns across Google Ads and social media platforms.- Developed and executed retargeting strategies to increase customerretention.- Collaborated on creative ad development and landing page optimization.

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  Infiniprint

  Dec 2019 - Feb 2022

  Senior digital marketing manager

  - Spearheaded paid search initiatives leading to a 30% increase in conversion rates and a 25% decrease in cost-per-acquisition (CPA).- Directed SEM strategies to enhance digital presence and drive sales growth.- Managed substantial ad budgets, optimizing for maximum ROI.- Conducted detailed keyword research and competitive analysis.- Implemented A/B testing to refine ad copy and landing pages.

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  Freelance

  Mar 2022 - now

  Freelance seo and web development specialist

  - Develop and implement SEO strategies, manage content, and optimize websites for clients using WordPress, Drupal, Shopify, and Magento.- Achieved a 40% increase in organic traffic and a 25% boost in conversion rates through targeted strategies and UX/UI improvements.- Conduct technical SEO audits, provide regular performance reports, and maintain strong client relationships.- Oversee the functionality, speed, and user experience of 75 client websites, ensuring high standards of performance and compliance with best practices. Show less