
Timeline
About me
⚡️Senior Marketing Strategist⚡️@ Pace Communications
Education

University of north carolina at greensboro
2016 - 2020Bachelor of science - bs marketingActivities and Societies: Marketing Major, Academic Excellence Medal, Lloyd International Honors Graduate, Honors Dean’s List, Chancellor's List, Study Abroad Experience in Cadiz, Spain, Alpha Lambda Delta, Beta Gamma Sigma, Phi Kappa Phi ✏️Relevant Marketing Coursework✏️Fundamentals of Marketing ResearchPrinciples of MarketingInternational MarketingBusiness Policy & StrategyBusiness CommunicationsCommunication StudiesCollege Writing 1Principles of MicroeconomicsEconomics & Business Statistics 1Organizational BehaviorOperations Management✏️Other Valuable Coursework✏️Business Skills DevelopmentSeminar: Fine ArtsSustainable DevelopmentBusiness Computing… Show more ✏️Relevant Marketing Coursework✏️Fundamentals of Marketing ResearchPrinciples of MarketingInternational MarketingBusiness Policy & StrategyBusiness CommunicationsCommunication StudiesCollege Writing 1Principles of MicroeconomicsEconomics & Business Statistics 1Organizational BehaviorOperations Management✏️Other Valuable Coursework✏️Business Skills DevelopmentSeminar: Fine ArtsSustainable DevelopmentBusiness Computing 1Beginning Spanish 1Information Systems in OrganizationsCollege AlgebraBeginning Spanish 2Principles of MicroeconomicsApproach to LiteratureEarth ScienceCalculus: Business ApplicationsEthical Issues in BusinessBiological AnthropologyInternational BusinessReligion in AmericaFinancial AccountingInternational EconomyFilm AppreciationManagerial AccountingWabi Sabi EthicsIntermediate Spanish 1Intermediate Spanish 2Conversation: Spanish Speaking CountryBusiness Finance 1Honors International ExperienceLegal Environment: Business Show less

University of north carolina at greensboro
2021 - 2023Master of business administration - mba marketingActivities and Societies: Graduate Assistantship for the Graduate Recruitment Team at the Bryan School of Business, Graduate Student Ambassador ✏️Relevant Marketing Coursework✏️Digital Marketing AnalyticsMarketing ManagementBrand ManagementStrategic ManagementProject Management for Dynamic EnvironmentsOrganizational Internship: Marketing Intern at The Summit ChurchCapstone Consulting Project: Dance Project, GreensboroQuantitative Analysis for Decision MakingLeadership and Sustainable BusinessInnovation✏️Other Valuable Coursework✏️Financial and Managerial AccountingFinancial… Show more ✏️Relevant Marketing Coursework✏️Digital Marketing AnalyticsMarketing ManagementBrand ManagementStrategic ManagementProject Management for Dynamic EnvironmentsOrganizational Internship: Marketing Intern at The Summit ChurchCapstone Consulting Project: Dance Project, GreensboroQuantitative Analysis for Decision MakingLeadership and Sustainable BusinessInnovation✏️Other Valuable Coursework✏️Financial and Managerial AccountingFinancial ManagementOperations for Competitive AdvantageGlobal Business in Practice Show less

Coursera
2023 - 2023Google's digital marketing & e-commerce certificate digital marketing & e-commerce certificate
Robert b glenn high school
2012 - 2016High school diplomaActivities and Societies: Honor Graduate, Senior Dean, Homecoming Court, Bobcat Scholastic Award, Female Athlete of the Year (2016), Varsity Golf, Varsity Soccer, Concert Choir, Yearbook Editor, Junior Marshall, Go Red Club, National Technical Honor Society
Experience

Self-employed childcare
Mar 2017 - Jan 2018Childcare provider📝Key Takeaways📝Through this job, I was able to develop skills that allowed me to exercise patience and understanding in response to difficult situations. It was crucial to gain an understanding of the children's needs to provide a positive and fun experience. I learned how to maintain my client communications, which encouraged referrals to local families.⚙️What I Did⚙️-Meet the physical, social, and emotional needs of the children in care.-Preparation and feeding of meals.-Maintain cleanliness of the play and living areas.-Maintain a safe and organized play area free from potential hazards.-Oversee proper utilization of equipment and facilities by the children.-Participate in learning activities with the children including reading, art and crafts, music and singing.-Observe, monitor and supervise the children closely and consistently.-Respond to changing moods with patience and empathy.-Respond promptly and appropriately to difficult or emergency situations. Show less

Chipotle mexican grill
May 2017 - Apr 2018Cashier📝Key Takeaways📝Working in the food industry is no easy feat. Through my positions held at Chipotle, I was able to learn discipline to provide quality results of my work. Each meal order needed to be accurate in its production all the way to the final financial transactions to promote customer satisfaction. Conflict needed to be handled with patience and kindness. Health and safety standards were required to be met to maintain an outstanding sanitation rating. This was a physically and mentally demanding job, but the work ethic I developed has helped me succeed in my other endeavors.⚙️What I Did⚙️💰Cashier💰-Prepare and close the cash drawer, recording counts at the beginning and end of the shift.-Prepare salsas for the assembly line and dining room beverages.-Restock dining room supplies as needed.-Maintain cleanliness of the dining room to keep the front of house clean and orderly.-Clean and restock the public restrooms.-Provide friendly and accurate customer service.-Promote products and menu items.-Resolve any conflicts with customers as needed.-Answer the main restaurant phone as needed.-Manage order transactions and payments, in-person and online, using the point of sale system.-Maintain productive communication between the customers and crew members.🥑Crew Member🥑-Listen to customer orders and complete products accordingly.-Advise customers on product choices and questions.-Communicate and collaborate with crew members to maintain assembly line efficiency.-Prepare and restock items on the assembly line throughout shifts.-Maintain a clean environment on the assembly line and in the kitchen area to avoid food and debris build up.-Record temperatures of assembly line items hourly to ensure compliance with health and safety standards.-Wash and dry dishes.-Break down the assembly line at the closing of the store.-Store leftover food and label the containers accordingly to ensure compliance with health and safety standards. Show less

Av upgrades, llc
Apr 2018 - nowOperations managerFrom what started out as a family launched business in 2018, AV Upgrades has become a high-end home automation powerhouse in the Triad area. I have been able to contribute by serving as the Operations Manager.📝Key Takeaways📝Here are some of my notable accomplishments:-Established a weekly payroll tracking system.-Initiated the transfer of payroll and tax services to a new accounting firm.-Initiated the transfer of commercial and auto insurance services.-Facilitated the transfer of ownership on tax and state records.-Transferred Google Suite files and the data management system from one owner to another.-Assisted in maintaining and growing operations during the COVID-19 pandemic.-Managed the application, completion, and review of securing a PPP loan for the business during the COVID-19 pandemic.⚙️What I Do⚙️🤝Human Resources🤝-Track, calculate, and manage weekly payrolls for all employees.-Filter and interview candidates for company positions.-Facilitate onboarding of new employees.🧮Accounting and Bookkeeping🧮-Maintain the company check register to track all business expense and income transactions.-Write company checks.-Manage the company QuickBooks system.-Enter all expense and income receipts, classifying them under the correct accounts.-Manage the payment of monthly operating expenses.-Maintain a filing system of all records.-Complete yearly audits for the business.-Facilitate the business tax return with the accounting firm.🏢Office Management🏢-Maintain stock of office supplies for general functions and restrooms, ensuring cleanliness of all areas.-Manage the Google Admin portal and GSuite.-Maintain customer communications regarding service issues and scheduling requests.-Maintain project schedules via Google Calendar, facilitating communications between the project manager and technicians.-Answer office phones and facilitate communications to the project manager. Show less

The summit church
Nov 2019 - Aug 2021Serve ministry internThrough my work within the Serve Ministry, I was able to be a direct helping hand to our local Triad communities through acts of service. I would provide physical labor and advocacy to help complete objectives that without the aid of the Serve Ministry, these organizations would not have the necessary resources to achieve their goals. 📝Key Takeaways📝In these internship years, I developed a passion for giving back to my community, encouraged and motivated to be the change I wish to see in the world. I gained a deep sense of fulfillment serving local non-profit organizations that assist our local refugees, our local homeless population, and others that simply need a compassionate, helping hand. I had the opportunity to be a part of life changing projects and events that continued to positively affect hundreds of people in the Triad. Even today, I continue to be actively involved in giving my time, energy, and finances toward these efforts.⚙️What I Did⚙️-Collaboration with the Serve Ministry Director to plan and coordinate community service events.-Lead volunteers at community service events.-Attend weekly meetings and provide innovative ideas to contribute to the success of the Serve Ministry.-Manage physical aspects of church service set up and implementation.-Set up and tear down of Guest Services amenities.-Greet and network with church attendees as they arrive and leave.-Participation in volunteer events with community partners.-Continue internship contributions throughout the COVID-19 pandemic to continue community service through the Serve Ministry.-Manage COVID-19 protocol for in-person church service attendees.🌐Notable Community Partners🌐West End Ministries Food PantryWest End Ministries Thrift StoreWorld Relief, High PointAnchor of Hope Kernersville Parks and RecreationAnnual Christmas Spectacular, The Summit Church KernersvilleSalvation ArmyDisaster Relief Mission TripsCompassion International Show less

University of north carolina at greensboro
Aug 2021 - Apr 2023Graduate assistantWorking within the Office of Graduate Recruitment at the Bryan School of Business, I assisted prospective students from the first phase of initial inquiry to final submission of a graduate school application. 📝Key Takeaways📝Here are the notable projects I have completed during my assistantship:-Recorded ad campaigns for the Bryan School Office of External Relations. This content was then distributed on Snapchat to promote the graduate programs.-Recorded marketing testimonial videos for the Bryan School Office of External Relations.-Developed and recorded a Bryan School Virtual Tour to be used to improve current recruitment and retention strategies, allowing prospective students to learn more about the Bryan School of Business.-Completed extensive occupational outlook research on hiring trends for positions that require or benefit from a master's degree in a business related field. I was able to identify these trends and present opportunities for the master's programs at the Bryan School of Business to the Office of External Relations.⚙️What I Did⚙️-Presented at 10+ live recruitment events and facilitated Q&A sessions, reaching approximately 250+ prospects.-Initiate 20+ phone calls per week to prospective students to answer questions about the programs and discuss my student experience.-Manage constant email communications and live chat sessions between the graduate recruitment team and prospective students to maintain consistent communication and quality relationship management.-Reach 90+ prospective students per week by actively engaging on the graduate programs’ networking platform, GradSchoolMatch.-Engage in various marketing projects to connect with prospective students and contribute to the success of recruitment and retention strategies.-Mentoring and onboarding of three new graduate assistants.-Track communications data to improve current systems and strategies. Show less

The summit church
May 2022 - now🎵Worship Leader🎵-Lead segments of musical worship sets in the adult and youth environments.-Learn and study the musical sets to lead on-stage.-Encourage joy and engagement with attendees.-Facilitate speaking and engagement moments.-Collaborate with the full band.-Complete proper warm-ups and vocal maintenance.-Attend all weekly rehearsal times.-Attend and sing at all three weekly adult services.-Attend and sing at the weekly youth service.🗣️Speaker🗣️-Carry out presentations on topics to the high school student groups.-Plan topics, complete a full draft of the message, and create a slide deck presentation to be shared.-Collaborate with the Youth Pastor to implement chosen speaking and stage elements.-Facilitate message and conversation with high school students and leaders about the chosen topic.🙏Small Group Leader🙏-Lead a small group of high school students through weekly check-in conversations and conversations surrounding the weekly message topic.-Provide mentorship and counsel to students to enhance their spiritual, relational, and emotional development.-Connect and follow up with the students throughout the week to provide quality group management.-Attend weekly gatherings.-Attend the quarterly student retreat to provide quality group management.-Network with other small group leaders to build a supportive community within the ministry.-Supervise community service involvement.👩🏫Student Teacher👩🏫-Participate in learning activities with the children: Reading, Arts and Crafts, Music, and Singing-Meet the physical, social, and emotional needs of the children in care.-Preparation and feeding of snacks.-Maintain cleanliness, safety, and organization of the play areas.-Oversee proper utilization of equipment and facilities by the children.-Respond to changing moods with patience and empathy.-Respond promptly and appropriately to difficult or emergency situations.-Facilitate efficient drop-off and pick-up of the children. Show less In my experience working within the marketing and communications sector of this non-profit organization, I was able to gain new skills and provide insight on the organization's current processes. 📝Key Takeaways📝Here are the notable projects I completed during my internship:-I developed a social media analytics tracking system for the Social Media Coordinator.-I developed brand personas to be used for communications efforts by the global ministry leaders.-I introduced and implemented innovative ideas for digital engagements.-I contributed to the rebranding of the middle school and high school ministries.⚙️What I Did⚙️-Managed all youth ministry social media channels and materials to ensure brand consistency and to promote engagement.-Developed weekly social media strategies that created and built engagement with target audiences in collaboration with the social media coordinators.-Collaborated with the Communications Director to implement marketing and communications strategies that compliment current promotions within all ministries of The Summit Church. -Provided input on the execution and promotion of organization initiatives.-Collaborated with peers on various projects under the guidance of the Director of Creative Arts.-Used Adobe Creative Suite (Photoshop, Illustrator, InDesign) to assist with aspects of graphic design.-Presented creative and innovative ideas to direct supervisors in weekly meetings.-Collaborated with the global marketing and communications teams to facilitate consistent brand management.-Facilitated development of the global marketing teams.-Brand management across existing marketing channels: social media, email campaigns, website, app, and print material. -Ensured adherence to branding guidelines reflected in the organization style and copy guide.-Attended monthly all-staff meetings, executive branding meetings, and global communications meetings. Show less
Volunteer
Jul 2014 - nowMarketing Intern
May 2022 - Jul 2022

Pace
Apr 2023 - nowSenior marketing strategistA critical partner and strategic guide for the integrated Pace team (Client Services, Creative, Strategy, Analytics, and Technology) responsible for the development, implementation, and management of various client’s marketing strategies.⚙️What I Do⚙️-Develop, plan, and implement multi-channel marketing strategies for various accounts to support client business goals and audience needs.-Develop proven SEO strategies built to increase traffic and content engagement.-Conduct research of various industry, social platforms, email, and SEO trends, as well as conduct audience research, including conducting stakeholder interviews and competitor analysis.-Work in analytics software such as Google or Abode Analytics and develop data-driven insights to inform digital programs.-Work in close partnership with multiple internal teams to ensure project KPIs are always optimized, and project adheres to timelines and budgets.-Support the day-to-day program execution through, strategic input on content creation, search, and social media performance.-Stay up to date with the latest trends and best practices in digital marketing. Show less
Licenses & Certifications
- View certificate

Daily productivity tips for sales
Trailhead by salesforceMar 2020 - View certificate

Digital advertising transformed with customer data
Trailhead by salesforceJan 2020 - View certificate

Sales cloud essentials basics
Trailhead by salesforceMar 2020 - View certificate

Productive sales without digital distraction
Trailhead by salesforceMar 2020 - View certificate

Network intrusion response and recovery
Trailhead by salesforceJan 2020 - View certificate

Prospecting for better sales
Trailhead by salesforceMar 2020 - View certificate

Social media marketing & engagement
Trailhead by salesforceJan 2020 - View certificate

Design thinking for sales
Trailhead by salesforceMar 2020 - View certificate

Marketing automation strategies
Trailhead by salesforceJan 2020 - View certificate

Email marketing strategies
Trailhead by salesforceJan 2020
Volunteer Experience
Volunteer
Issued by The Summit Church - Kernersville, NC on Jul 2014
Associated with Casey J. Bright, MBAGraduate Student Ambassador
Issued by Bryan School of Business and Economics at UNCG on Jan 2022
Associated with Casey J. Bright, MBA
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