Aylah West

Experience

• 

  Sun Property Group Australia

  Mar 2021 - Apr 2021

  Marketing Intern
• 

  Valley Healthcare Group

  May 2021 - Jan 2022

  Marketing Coordinator

  -Conducted an in-depth market analysis report for the company, outlining opportunities for growth to inform overall marketing strategy.-Managed budgets and spending of marketing initiatives, making cost-effective decisions.-Implemented consistent brand personality and grew audience reach across social media sites.-Travelled nationally attending conferences to engage with clients and expand business opportunities.

• 

  Oxford University Press

  Feb 2022 - Jan 2023

  Marketing Coordinator

  -Developed portfolio and title campaigns in conjunction with key Sales, Publishing and Marketing stakeholders.-Prepared high-quality marketing assets across multiple channels including: EDMs, Social Media, Web Assets and other collateral material.-Documented and maintain up-to-date process workflows, budgets and compliance records.-Updated web content using HTML script.

• 

  RMIT University

  Dec 2024 - now

  -Developed and executed optimised marketing campaigns fit for key audiences to reach business objectives, including leading the delivery of the most successful marketing campaign to date. -Contributed to the acquisition and maintenance of a high-quality lead pool meeting all relevant marketing privacy and consent legislation for data use. -Collaboration with internal and external stakeholders to deliver timely and high standard work.-Developed and introduced enhanced email experiences for prospective students with clear value propositions per email. Implemented improved reporting to deliver on MQL targets. Show less

  • Campaign Coordinator

    Jan 2023 - now

  • Acting Marketing Manager

    Dec 2024 - Jan 2025