Aylah West

Aylah West

Marketing Intern

Followers of Aylah West267 followers
location of Aylah WestSydney, New South Wales, Australia

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  • Timeline

  • About me

    Passionate marketing professional

  • Education

    • University of Wollongong

      2019 - 2021
      Bachelor of Communication & Media Marketing & Advertising and Public Relations
  • Experience

    • Sun Property Group Australia

      Mar 2021 - Apr 2021
      Marketing Intern
    • Valley Healthcare Group

      May 2021 - Jan 2022
      Marketing Coordinator

      -Conducted an in-depth market analysis report for the company, outlining opportunities for growth to inform overall marketing strategy.-Managed budgets and spending of marketing initiatives, making cost-effective decisions.-Implemented consistent brand personality and grew audience reach across social media sites.-Travelled nationally attending conferences to engage with clients and expand business opportunities.

    • Oxford University Press

      Feb 2022 - Jan 2023
      Marketing Coordinator

      -Developed portfolio and title campaigns in conjunction with key Sales, Publishing and Marketing stakeholders.-Prepared high-quality marketing assets across multiple channels including: EDMs, Social Media, Web Assets and other collateral material.-Documented and maintain up-to-date process workflows, budgets and compliance records.-Updated web content using HTML script.

    • RMIT University

      Dec 2024 - now

      -Developed and executed optimised marketing campaigns fit for key audiences to reach business objectives, including leading the delivery of the most successful marketing campaign to date. -Contributed to the acquisition and maintenance of a high-quality lead pool meeting all relevant marketing privacy and consent legislation for data use. -Collaboration with internal and external stakeholders to deliver timely and high standard work.-Developed and introduced enhanced email experiences for prospective students with clear value propositions per email. Implemented improved reporting to deliver on MQL targets. Show less

      • Campaign Coordinator

        Jan 2023 - now
      • Acting Marketing Manager

        Dec 2024 - Jan 2025
  • Licenses & Certifications