
Arshan Akmal
Business Development Officer

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About me
Support Officer - Operations Department | Retail & Consumer Banking Professional | Customer Services | Product Management | Customer Value Proposition | Segmentation & Cross Sell | Customer Profitability
Education

Board of Intermediate Education
2002 - 2004HSC (Higher Secondary Certificate) Marketing/Marketing Management, General
Board of Secondary Education
1999 - 2001SSC (Secondary School Certificate) Biology, General
University of Karachi
2005 - 2008BBA(Hons) Marketing
Khadim Ali Shah Bukhari Institute of Technology
2010 - 2012Master of Business Administration (MBA) Marketing
Experience

Pakistan Mobile Communications Ltd
Jun 2009 - Dec 2009Business Development Officer• Maximizing market share by penetrating market with a devised sales strategy.• Selling Blackberry packages and services to business professionals and high networth individuals.• Emphasizing on SME segment by which contributes to the majority of untapped market.• Adopting proactive approach towards competition activity by escalating feedback on proposed promotions and counteroffer to product managers.• Decrease dormancy rate by approaching customers and resolving their concerns.• Explaining prepaid and post-paid connection benefits and features to potential customers.• Ensuring high utilization/usage rate to drive revenue by selling right product to customers. Show less

Telenor Pakistan
Dec 2009 - May 2011Sales & Marketing Executive• Increasing market share of Telenor prepaid and post-paid connections to be the leading issuer in the market.• Managing attrition of existing customer portfolio by adopting continues customer engagement and relationship management model.• Decrease dormancy rate by approaching customers and resolving their concerns.• Ensuring high utilization/usage rate to drive revenue by selling right product to customers.• Devising customer centric sales strategy and reaching potential individual and corporate customers.• Induction of companies under ALC (Approved Listed Company) enabling institutional sales and maximization of reach.• Promoting Blackberry packages and services to business professionals by addressing to implicit needs.• Exploring SME (Small Medium Enterprise) market segment by launching pilot promotions and offers.• Conducting competition scan and ensuring adoption of proactive approach to launch counteroffer to curtail attrition. Show less

KESC
Jul 2010 - Aug 2011Customer Service Representative• Handled inbound customer calls with a volume ranging from 130-150 calls per day.• Assisted customers with energy connection tariff, installation timeline and procedure.• Resolved customer queries regarding energy issues for their home/area.• Logged customer complaints regarding billing, tariff and change in correspondence details.• Ensured delighted customer experience and satisfaction level.

Citi
Jul 2010 - Aug 2011Institutional Sales Executive• Cross-Selling banking products to existing customers of the banks.• Identifying customers’ needs and offering best product.• Solicited customers for Credit Cards and Personal loans.• Assisting customer with their application process and advising on approval status.• Ensuring excellent and satisfied customer experience in application filling and documentation process.• Liaison with sales operations, credit and operations on a daily basis for process management and improvement.• Ensuring resolution of discrepancies on customer’s application to maintain approval rate and reduce rejection bucket.• Induction of new companies under approved companies list to increase potential for sales and cross selling opportunities for other financial products.• Writing proposal document for institutions to tap human resource post analysing the financial strength, employee engagement model and growth potential of the companies. Show less

SBT Japan - Pakistan Office
Dec 2011 - May 2012Business Development Executive• Responsible for APAC market which includes Thailand, Hong Kong, Srilanka, Singapore, Myanmar and Malaysia.• Preparing proposals for individual & corporate clients and approaching them with communication channels like email, tele-calling and voice softwares like Skype/MSN.• Increasing penetration and market share in APAC region by adopting targeted market segmentation approach in reaching potential customers.• Managing relation with existing clients in region and driving X-selling opportunities.• Analysing market norms of each country in region and devising adequate sales strategy.• Ensuring and maintaining value channel to create delightful customer experience.• Coordinating and liaising with operations, logistic and IT department for order booking, delivery and customer complaints.• Maintaining daily and monthly sales MIS for daily circulation to higher management.• Preparing market review and business strategy documents basis socio-economic conditions of countries in region. Show less

Mashreqbank
Jun 2012 - Mar 2014Tele Services RepresentativeDuties and Responsibilities:• Worked as a Team Co-coordinator for the campaign of bank AL MASHREQ.• Handling the team players and motivate them towards the accomplishment of targets assigned to the team.• Increasing market share of MASHREQ BANK`s existing customers by facilitating them through offering balance transfer facility.• Managing attrition of existing customer portfolio by adopting continues customer engagement and relationship management model.• Making outbound calls to the customers and brief them about the advantages of the product.• Satisfy customers' needs and queries and increase their comfort level to go for the product.• To build a strong relationship with the customers for further business. Show less

AlTarik AlMashrik Consultants
Mar 2014 - nowSales Manager• Supervising a team of 15 Property Brokers.• To assist the Managing Director in leading, directing and motivating the sales team in order to achieve the overall corporate sales objectives.• To assist the Managing Director in providing a professional and excellent level of customer service with existing and new customers.• Create reports showing Business %, install %, adherence, and attendance etc.• Monitor, analyze and take accountability for performance affecting improvements in business productivity, business quality and optimization of customer satisfaction.• Recruit business representatives suitable for relative field.• Provide training and on-going mentoring to staff.• Review daily reports to diagnose excellence and areas of improvement that affect individual and team performance. Show less

Abu Dhabi Commercial Bank
Dec 2015 - nowCurrently working as, a Support Officer in the Back Office DepartmentHandles the request submitted by the Branch Officers and maintains the MIS of each requestCheck the documents of the customers and assign the request to the PIL retention team for a call back.Issue the Financial and Non- Financial Liability Letters for the Customer and close the requests with the Branches so that customer can collect the letter from nearby BranchUpdates the MIS and make reports for the managementWon the best Support Officer award on the performance of first Quarter `2023 Show less • Business development and growth of retail & consumer banking products.• Increasing & optimizing product sales efficiencies, conversion rates and customer contacts.• Execute Card portfolio campaigns on upgrades, limit increase, balance transfers and Easy Cash.• Increasing customer acquisition for variants of Personal Finance, Credit Cards, Motor and Banc assurance products. • Supporting businesses YOY growth of customer portfolio to achieve financial plans.• Maximize cross-selling opportunities by understanding customer profile, transactional behavior and segment.• Support in customer data accuracy and efficiency as enablement to maximize portfolio action success.• Execute E2E process of customer on-boarding journey, lead flow management, TAT and process efficiencies. • Building sustained customer relationship for future potential sales and cross-selling opportunities.• Delivering successful results for Card plastic and spend activation campaigns.• Educate customers on product benefits & offerings to reduce dormancy on Credit Cards. Show less
Support Officer - Operations Department
Mar 2023 - nowRetail and Consumer Banking Professional
Dec 2015 - Feb 2023
Licenses & Certifications

RERA Certified
Dubai Land DepartmentJan 2015
Languages
- urUrdu
- hiHindi
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