Emily G.

Experience

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  Healthcare Improvement Scotland

  Oct 2008 - Sept 2011

  Public Involvement and Organisational Development & Learning Administrator

  Tasks included:- Preparing and proofreading publications- Creating web, intranet and newsletter content- Providing administrative support to two teams of senior staff. - Working as a point of contact for members of the public, volunteers and voluntary organisations.- Using inventive methods to publicise work and disseminate information to people with sensory impairments and learning difficulties.- Administering training courses and facilitated learning- Publicising learning and development opportunities online- Member of the web core development team. Show less

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  Micrositez

  Sept 2011 - Mar 2012

  Social Media Strategist and Copywriter

  Maintaining social media accounts and managing online presence of the agency and their clients, while providing written content. Tasks include:- Creating web content and copy (including SEO optimised copy)- Creating copy for promotional materials- Blogging for the agency and their clients- Writing press releases and articles (on tech and search industries)- Managing and executing email marketing campaigns.

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  Titelbild Subtitling and Translation GmbH, a Red Bee Media company

  Mar 2012 - Apr 2012

  Proof Reader (temporary)

  Temporary position with Red Bee Media for their BBC Archives project.Proof reading transcripts and aligning text to speech for archive programming.

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  Peach Digital

  May 2012 - May 2015

  Social Media and Content Marketing Manager

  Reporting directly to the head of marketing, I am responsible for all inbound marketing, including social media, email marketing, blogging, content marketing, outreach, online PR. I also create communications strategies for non-commercial clients and manage email and social media marketing for Peach Digital. My duties include developing strategies for campaigns and long term marketing approaches, managing staff, content creation, copywriting, contributing to new business proposals and pitches, internal communications, budget management and reporting and analysis. Show less

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  BiteDA

  May 2015 - Nov 2016

  Digital Marketing Manager

  Reporting directly to the Insight and Strategy Director I was responsible for the management of digital marketing campaigns, and management of reporting, data insights and analytics function for our clients.In this role, I primarily focus on paid media for B2B and tech companies, including some multinational, blue-chip organisations and Fortune 500 companies (eg Dell, Ricoh, and Jones Lang LaSalle). Working with a diverse mix of media - including paid social (Facebook, LinkedIn, and twitter), content syndication, programmatic, display and search PPC - I developed and delivered both focused campaigns and long term BAU digital marketing management. Show less

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  Cigna

  Nov 2016 - Dec 2017

  Reporting directly to the head of marketing, I was responsible for performance marketing strategy, partner agency management, reporting & analytics strategy, and supporting business sales targets through online media, including search, display, social, programmatic and affiliate advertising. I was also responsible for management of the cignaglobal.com website, including regular translation project management, CMS updates, landing page development and managing development updates through Cigna Project management systems and processes and staff management. I led on key projects, including migration to Google Tag Manager, upgrading the business to GA360, integrating GA with Salesforce for ‘whole life-cycle’ customer reporting, implementing a paid media ROI reporting structure, content tagging and tracking, and robust attribution model to define marketing activity impact on business. Show less

  • Performance Marketing & Analytics Manager

    Jul 2017 - Dec 2017

  • Digital Campaign Manager - IPMI

    Nov 2016 - Jul 2017
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  Skills Development Scotland

  Dec 2017 - now

  Promoted to current role in the communications and marketing team in October 2018. Organisational co-lead for digital marketing strategy and application across the business, including social, email, display, native, PPC and SEO strategy and application. I'm the organisational lead on Marketo and marketing automation across all product streams.I developed a social ambassador programme for senior leadership, refreshed the organisation's processes around digital marketing support services and shaped strategy for over 50 channels across our national career centre network. I have also supported the development and delivery of a B2B targeting and paid campaign framework for key industries, developed and led an internal digital enablement brand campaign, and created a comms and marketing strategic approach to new adult career service frameworks. Show less

  • Data and Technology Manager - Communications & Marketing

    May 2024 - now

  • Data and Technology Manager

    Jan 2022 - May 2024

  • Communications and Marketing Manager

    May 2021 - Jan 2022

  • Communications and Marketing Executive (Digital, Corporate, Careers Service)

    Oct 2018 - May 2021

  • Digital Marketer (Contract)

    Dec 2017 - Oct 2018