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Lisa C.

Lisa C.

Research Assistant

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  • Timeline

  • About me

    Project Manager at Intercon

  • Education

    • University of Birmingham

      2009 - 2010
      Master of Arts Social Research

      • Focus on research design, data collection methods, qualitative data analysis (using NVivo), and quantitative data analysis (using SPSS)

    • Anglia Ruskin University

      2006 - 2007
      Master of Arts Marketing and Innovation

    • Chinese Culture University

      1999 - 2003
      Bachelor of Arts Business Administration

  • Experience

    • University of Birmingham

      Sept 2009 - Sept 2010
      Research Assistant

      Used Excel/SPSS to organise and calculate variables based on UK government education data.Interviewed three English local authorities to identify reasons for demographical segregationReported to Steven and published one journal article in “Journal of Education Policy“. The title of the article:Segregation by poverty in secondary schools in England 2006–2009: a research note

    • Nielsen Company

      Feb 2011 - May 2013
      Research Executive

    • Ipsos Business Consulting

      Jul 2013 - Dec 2014
      Business Analyst

      1. Discovered trends of outbound travel in Southeast Asian countries for HK Disneyland. Personally travelled to Singapore, Thailand, Indonesia and Malaysia to conduct interviews with local travel agents and travel bloggers, to understand perceptions of HK Disneyland. 2. Composed market entry assessment for BNP Paribas detailing specific strategies. Also solely responsible for conducting retailer interviews in Taiwan, as well as client management.

    • Cherry Blossom Marketing

      Feb 2015 - Jul 2019
      Business Consultant

      1. Market entry assessment (for private equity firm: BC Partners(UK), Parioforma(UK), Cheery Blossoms (HK)- Desk research- On the ground research in Hong Kong and Shenzhen (IDI: consumer+expert)- Consulting reports -Branding -Social media marketing2 Market research (healthcare industry)-Target respondent recruitment (doctors + nurses)-Expert interviews (TDIs) in mainland China tier 1,2 cities -Desk research

    • DMS

      Aug 2019 - Mar 2021
      Market analysis manager (APAC)

      • DMS is the French leader in Mystery Shopping services with focus on luxury & cosmetics & FMCG. Clients served: Armani, Dior, Estée Lauder & L'Oréal, Finish etc. • Led DMS analysis team and oversaw delivery of accurate, actionable, data-driven recommendations & strategies for clients• Managed multiple projects simultaneously with tight project deadlines • Coordinated tasks with field work team and HQ in Paris. • Managed relationships with clients & ensured expectations were met or exceeded Show less

    • Intralink

      May 2021 - Apr 2023
      Project Manager

      1. PM: Molecular Health (to develop Taiwan market) (precision medicine)2. Washington State Representative (Greentchen & Semiconductor industry)(6 months)

    • 安益國際展覽股份有限公司

      May 2023 - now
      Project Manager -Intercon- Sustainable Taiwan Expo (TASS ) & WAE (WIND ENERGY ASIA)

  • Licenses & Certifications

    • German Language Certificate A2

      Goethe