Sudipto Mitraa

Experience

• 

  Disney Star

  Jan 2004 - Feb 2008

  My key responsibilities ranged from driving launches of new channels and enhancing the reach and availability. Increase the penetration of channels followed by a revenue growth for the organization. I have grown the market penetration of channels and successfully launched the first MARATHI channel of STAR India "STAR PRAVAH" in Maharashtra & Goa with a 100% penetration on the day of launch. Distribution of Pay TV Channels of Star India over 3 yrs in region of South Gujarat. Responsible for revenue and availability of channels across the territory. I had developed new strategies for increase in revenue for the organization. First in the country to develop the District Distributor concept which led to growth of more than 100% in revenue over 3 yrs. Responsible for distribution of TV Channels for Star India Pvt. Ltd. in the region of Vidharbha, Maharashtra which comprises of 11 districts. Successfully launched first free to air channel "STAR UTSAV" with 100% penetration on the day of launch. Increased the penetration of channels and subsequently increased the revenue of the territory.

  • Assistant Manager - Maharashtra & Goa

    Jul 2007 - Feb 2008

  • Assiatant Manager - S. Gujarat

    Dec 2004 - Jun 2007

  • Management Trainee - Vidarbha Region, Maharashtra

    Jan 2004 - Nov 2004
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  STAR DEN MEDIA SERVICES PVT LTD

  Feb 2008 - Jun 2011

  Senior Manager - Mumbai, Maharashtra & Goa

  During this tenure, my key accountabilities ranged from driving launches of new channels and enhancing the reach and availability. I was instrumental in defining direction and laying the foundation for a scalable digital marketing strategy, followed by planning and execution of integrated marketing programs across multiple business units and subsidiaries

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  Media Pro Enterprise Pvt. Ltd.

  Jun 2011 - Jun 2012

  Deputy General Manager - Mumbai, Maharashtra & Goa

  During this stint, I have been involved in deploying plans to register the region as 2nd in the country on account of revenue performance. I have successfully managed P&L and business development for the region, enabled as well as drove initiatives towards creation of marketing-related technology

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  MSM Media Distribution Private Limited

  Jun 2012 - Jun 2015

  Director - Mumbai, Maharahstra & Goa (West 1)

  As Senior Global Manager – Enterprise Architecture, I am entrusted with the responsibility of competently handling national key accounts; rolling out winning strategies ensuring optimum business growth. I have also contributed in efficiently managing revenue across a wide range of channels as well as tracking the reach / availability in Maharashtra and Goa. I have been recognized for consistently attaining the highest revenue in the assigned region. My accountability of driving major negotiation deals and launching new channels is what I enjoy the most. Show less

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  Sony Pictures Networks India

  Jul 2015 - now

  As Director- Eastern India, I am shouldering the overall accountability of spearheading entire gamut of operations across the region of Kolkata, W. Bengal, Orissa, Bihar, Jharkhand and North Eastern States. I am competently driving business worth INR 200 Crs. My efforts in resourcefully leading a team of nearly 12 members including 2 Regional Manager, 4 Areas Manager & 1 Sales Coordinator are well-appreciated. I have been consistently supervising functions encompassing operation and administration across the assigned region. Show less

  • Vice President & Regional Head Distribution Sales at Sony Pictures Networks India Pvt. Ltd.

    Apr 2022 - now

  • Associate Vice President & Regional Head - Distribution Sales

    Jul 2015 - Mar 2022