Michele De Venuto, MA

Experience

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  New England Wetland Plants Inc

  Jul 2013 - Aug 2015

  Office Manager

  Created and maintained social media presence and performed website maintenance Managed updating and maintenance of print and digital catalogDeveloped and implemented marketing strategies to boost sales and website/social media trafficCreated and coordinated advertisements for online and print publicationsAttended conferences, conventions, and other events to market the business and network with others in the industry Operated accounting and billing software to manage AR, AP, and payroll: Sage50 and QuickbooksProvided verbal, written, and in-person customer service Show less

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  Vista Higher Learning

  Oct 2015 - Feb 2019

  Create and implement strategic integrated marketing campaigns for all webinars and digital promotions. Manage content, landing pages, and marketing communications across multiple channels, including emails and social media campaigns. Analyze and report metrics and present key findings to Marketing and Sales teams.Manage the end-to-end development of print and online collateral and sales tools for select Higher Ed titles, working with design and production while communicating progress to key internal stakeholders. Create content for print and electronic communications.Manage all marketing-manufacturing print projects and inventoried promotional items, including vendor sourcing and negotiation, scheduling and trafficking, and reconciling invoices.Identify new-to-market Higher Education offerings. Assign and manage all competition reviews with outside consultants. Throughout the calendar year, source and train new reviewers; plan future competitive analysis needs; and distribute meaningful documentation across multiple internal teams. Manage Higher Education and School product package information with Manufacturing, Inventory, and Tech Production teams to ensure accurate and timely creation of products and corresponding digital components.Manage all product-related items in Salesforce. Work cross-functionally with Inventory, Manufacturing, and Sales to streamline sampling processes. Show less Manage all marketing-manufacturing print projects, inventoried promotional items, and direct mail campaigns—advising on print projects; working with designers; sourcing vendors; scheduling print jobs; negotiating lead-times and overall costs; reconciling of invoicesResearch competitive landscape and document findings; organize and track reviews for higher education textbooks and productsCreate content, copyedit, and proofread physical and digital marketing materials, including: emails, catalogs, brochures, product pages and other website landing pages, and all higher education collateral Manage and convey product package information with internal stakeholders in Marketing, Manufacturing, Inventory, and Tech Production to ensure accurate and timely creation of deliverablesManagement of all products in Salesforce, as well as “Info Center” repository of marketing and sales support information Show less

  • Product Marketing Specialist

    Mar 2018 - Feb 2019

  • Product Marketing Coordinator

    Feb 2016 - Mar 2018

  • Marketing Assistant

    Oct 2015 - Jan 2016
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  The Journal of Bone and Joint Surgery, Inc.

  Feb 2019 - Apr 2022

  Marketing Programs Manager

  Created go-to-market strategies and managed e-commerce presence for CME and edtech platforms.Implemented the first marketing automation system, improving education revenue by over 13% in the first year.Developed lead scoring models and established KPIs for long-term growth, collaborating with analytics and web teams.Maintained high email engagement rates and implemented lead scoring and engagement campaigns.Managed demand generation, lead generation, and qualification campaigns, overseeing content creation across channels.Enhanced social media presence, significantly increasing followers and engagement across multiple platforms.Oversaw SEO and SEM initiatives, working with vendors and internal stakeholders to enhance keyword strategy and site traffic.Managed digital marketing campaigns and online presence, implementing product pages and microsites to boost awareness.Led global conference initiatives, managing budgets over $100k and increasing booth traffic through innovative strategies. Show less

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  Marrina Decisions

  Apr 2022 - now

  Senior Manager - Marketing Operations | Client: Google Cloud

  Marketing activation lead for global programs, driving over $635 million in pipeline revenue.Managed global engagement and lead nurture programs targeting over 500k decision makers and executives, contributing to over $300 million in sourced pipeline.Created top-, middle-, and bottom-of-funnel strategies to optimize the customer journey and improve lead qualification.Created and implemented global adoption process for marketing automation programs, and led initiatives to reduce production times across assigned teams.Launched over 100 programs in 12 languages, supporting localization efforts to increase efficiency.Developed database segmentation and conducted A/B testing to optimize marketing programs and database health.Launched global webinar events, improving registration, attendance, and on-demand viewing metrics through targeted strategies. Show less