Roshli Charumathy

Experience

• 

  Nandha InfoTech

  May 2019 - Jun 2019

  Data Analyst

  Video annotation

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  DataCaliper

  May 2020 - Nov 2020

  Data Analyst

  Project Name: Thermal sensing for ADASAbout Project: Thermal sensing boosts the performance of ADAS and AV platforms in inclement weather, including dust, smog, fog, and light rain conditions.

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  Tezo

  Dec 2021 - Dec 2022

  Data Scientist

  i) Working in a People detection and object detection project. The main goal is to detect the total number of people in an image/frame, detecting the age of the person and detecting what type of luggage they carry.ii) Topic modeling on several documents using LDAiii) Working on Automation

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  GreedyGame

  Jan 2023 - now

  Business Analyst

  1. Developed and executed complex SQL queries to generate weekly performance reports, enabling data-driven decision-making and tracking progress against key performance indicators.2. Developed RFM analysis for in-house products to assess user segmentation weightage and recommend the offers to new users, completed by a maximum number of users. 3. Developed queries to fetch out the amount spent on BigQuery and let the Backend team reduce the scheduled query frequency, through this process, BigQuery's cost has been reduced to 40%.4. Analyzed users with fraudulent activities and banned them, conversion rate for an offer has been increased by 30%.5. Analyzed game performance data to identify top-performing ad tags integrated with native-ad SDK, resulting in a 25% increase in ad revenue within the first month.6. Suggested the clients place ads, to increase the revenue by 20% more.7. Monitored the data logged by native-ad SDK, finding the garbage values. Garbage values occur when the user uses the app for over a certain time.8. Measured the performance of the offer wall across various integrated apps and suggested the team increase the margin by more than 30%.9. Managed the ad unit for epicplay and analyzed which ad tag was performing well on the website and game to increase the revenue to 500$ per day. Show less