Samantha McClunie

Experience

• 

  Pirongia Clydesdales

  Jan 1999 - Jan 2019

  Assistant Manager

  Pirongia Clydesdales is New Zealand's most recognised commercial horse drawn business, having originated as the famous DB Clydesdales. Now owned and operated by my family, I am full time helper, Assistant Manager and Marketing Manager for Pirongia Clydesdales and our on site function centre here in Pirongia Village.

• 

  VDS Carriages Ltd

  Jan 2007 - now

  Owner/Manager

  Sole NZ importer for world class horse drawn carriages and accessories. Carriage driving centre, training and tuition.

• 

  Rural Trader

  Jan 2008 - May 2011

  Content Manager/Editor

  I have enjoyed seeing this young business grow and develop into one of the country's most viewed rural websites. Please take a look at our site: www.ruraltrader.co.nz

• 

  HQmedia Limited

  Dec 2010 - May 2011

  Senior Writer

  Responsible for company and client PR, feature and news stories, along with managing Social Media marketing strategies within the company.

• 

  Freelance Writing, PR and Communications

  Jan 2011 - Jan 2012

  Self Employed

  Specialist in equine and rural lifestyle feature writing, providing freelance articles to a number of nationwide equine and rural publications. Also very interested in editing, news writing, advertorials, graphic design, communications, PR and marketing.

• 

  University of Waikato

  Apr 2013 - Apr 2018

  Management of the central University social media. This includes social media campaign planning and scheduling, content creation and distribution, social analysis and reporting, SEO, live event coverage and day to day social media planning, monitoring and management. Role also includes staff training and advisory component.

  • Social Media Manager

    May 2012 - Apr 2018

  • Web Content Manager

    Apr 2013 - Mar 2016
• 

  Shoof International Ltd

  Apr 2018 - Sept 2022

  • Brand Manager

    Sept 2020 - Sept 2022

  • Marketing Specialist

    Apr 2018 - Sept 2020
• 

  Digital Blueprint

  Sept 2022 - now

  Digital Marketing Consultant
• 

  Stellar Digital

  Feb 2023 - now

  Director

  We're a boutique digital marketing service with a love for creative content and thoughtful marketing. Our aim is to make digital marketing easy for you, while returning optimum results for your business. We set ourselves apart by listening carefully to your specific needs and creating a campaign that's tailored uniquely to your brand and business goals. Our passion is your advantage.