Isabella Ferreira

Experience

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  CNI Informática

  Nov 2005 - Jul 2006

  Instructor in a Professional Training School

  _ Instructor in a Professional Training School_ Personal Marketing_ Human Resources Assistant_ Commercial Assistant_ Administrative Assistant_ Secretarial WorkResponsible for the graduation of 400 students

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  Almaviva do Brasil

  Nov 2007 - Jan 2009

  Telemarketing Supervisor

  _ Costumer service supervisor for TIM inside Almaviva do Brasil_ Team management and talent development_ Manage objectives_ Monitor and deliver a high quality for the costumer service

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  G30 MKT & COM

  Mar 2009 - Sept 2012

  _ Institutional and retail campaigns management_ Relationship with the clients_ Image editing software_ Follow through event planning and approval of media planning. Clients: Grupo Santa Casa, Sport Hall, Amigão Calçados, Comau do Brasil, Vilma Alimentos, Teksid do Brasil, Cabtec _ Develop and follow through institutional projects_ Follow trough projects of internal signage_ Manage ads in magazines and periodic newspapers_ Relationship with the clients_ Follow through event planningClients: Grupo Santa Casa, Comau, Teksid, Farmax Advertising Editor_ Advertising editing _ Create screenplays for TV comercials and radio._ Manage and create content for institutional blogsClientes: Grupo Santa Casa, Sport Hall, Amigão Calçados, L´acqua di Fiori, Cabtec, Farmax, IETEC – Instituto de Educação Tecnológica, Stillus Alimentação.

  • Project Manager

    Sept 2011 - Sept 2012

  • Project Assistant

    Apr 2010 - Dec 2011

  • Advertising Editor

    Mar 2009 - Apr 2010
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  JCHEBLY

  Oct 2012 - Sept 2013

  Advertising Agency Service

  _ Online project manager: websites, hotsites and apps._ Follow through projects and deadlines_ Follow through usability tests_ Content production management_ Relationship with the clientsClients: Itambé, UniBH, Newton, Grupo EPO, Jchebly

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  AM4

  Dec 2013 - Jan 2017

  Corporate Advertising Agency Service

  _ Plan and manage digital marketing strategies_ Project Management: Websites, apps, hotsites, social media and management systems_ Manage campaings in digital plataforms and traditional formats_ Relationship with the clients_ Sales and development of new projects for the clients_ Development and implementation of processes _ Manage and produce content for social media_ Monitoring social media_ Social Media Crisis management_Political campaigns managementClients: Cemig, Cineart, Via 040 (Invepar), Pátio Savassi, Shopping Cidade, Rede Multiplan, Rede BR Malls, Esdeva (Colégio Arnaldo), Prefeitura de Paraty, Escola Nacional de Seguros, Saint GobainI started my work in Belo Horizonte, but also lived and worked in Paraty and Rio de Janeiro. Show less

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  Tag Zag

  Oct 2017 - Jan 2019

  Corporate Advertising Agency Service

  _ Plan and manage strategic 360 campaings. Including digital marketing and traditional media._ Relationship with the client_ Sales and development of business proposalsClients: Andrade Marinho LMF, Construtora Tropical, Massai, Unifit (Facisa), Ibasa do Brasil, Grupo Mais, AutoClub Honda among others.

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  Minas Digitais

  Mar 2019 - now

  Co-founder and Educator Minas Digitais

  Co-founder and educator of Minas Digitais, which prepares entrepreneurs and companies for digital transformation through courses, lectures and consulting.Relevant interviews:Bom dia Minas: Sales on Social Networks for small businesseshttps://globoplay.globo.com/v/8095293/programa/Highlights:- Laundry and Production of the Week Minas Digitais: bit.ly/sminasdigitais- Interviews:*Bom dia Minas: Digital Marketing for small entrepreneurs:bit.ly/bdmgempreendedores*Opinião Minas: Hackers and data security: bit.ly/OPHackers Regulation of Social Networks: bit.ly/opregulamentao PL Fake New (2630/20200 - bit.ly/opplfakenewsAssignments:-Planning and development of classes, disciplines and free courses for companies;-Consulting and planning of Digital Marketing for companies;-Mentorship for new businesses;Clients: Algar Telecom, Sebrae, Assembleia Legislativa de Minas Gerais, Unimed, Sicoob, Bulbe Energia, Unicorp PB, Superior School of Law of OAB/MG, Escola de Ofícios Tradicionais de Mariana, Rede Comunicação Show less

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  Lowin Agência

  Jun 2019 - Aug 2021

  Responsible for the digital marketing strategy and team management in advertising agency team with a focus on brandingEmphasis:-Naming and brand positioning for Bulbe Energia: bulbeenergia.com.brAssignments:- Planning and development of digital campaigns;- Management of the content production team and performance media;- Management of digital projects.Clients: Cachaça Seleta, Villefort Atacarejo, Bulbe Energia, Moove, Urbaville. _ Plan and develop online campaigns focusing on performance_ Development and analysis of reports_ Planning and development of organic content_Managing development of sites and landing pagesClientes: Cachaça Seleta, Kia Brisa, Villefort, EMGD Energia, Moove, Urbaville

  • Head of Digital Marketing

    Jun 2020 - Aug 2021

  • Performance Marketing Coordinator

    Jun 2019 - Jun 2020
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  Seidor Brasil

  Nov 2021 - Jul 2022

  Marketing Manager SEIDOR UP

  - Planning and coordination of marketing actions for SEIDOR UP

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  Convenia

  Jul 2022 - Mar 2023

  Inbound Marketing Manager

  Inbound marketing team management and project manager for HRTech SaaS B2BFeatured projects:- Launch of the Convenia Academy education platform: bit.ly/conacademy- Development of job and salary research in Brazilian Startups: bit.ly/pesquisaconAttributions:-Coordinate content team with specialists (1:1, feedbacks, PDI);-Perform managerial analyzes on the performance of channels and content formats;-Follow the lead generation goal of the inbound channel;-Revision and update of personas and journey with interviews and forms.-Coordinate strategy all formats and content production channels and interconnect them;-Create innovation projects for content production and lead attraction;- Hire and manage suppliers (freelance and agencies);-Coordinate link building strategy;-Align paid media and organic positioning for KW strategies;-Identify optimization problems and monitor corrections with the responsible agency;-Strategies for SERP domination in kwds;-Raise complex Content and SEO diagnostics;-Report information architecture issues to the design team and track resolution;-Strategy for producing guidelines and managing the production of complex content, necessary for ranking. Show less

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  Aurora Comunicação Criativa

  Sept 2023 - now

  Especialista em Mídia e Performance

  Desenvolvimento e aplicação da estratégia de tráfego pago