Igor K.

Experience

• 

  Yandex

  Apr 2022 - now

  Head of Analytics Yandex Maps

  📈 Built and Scaled the Analytics Function– Expanded the team from 7 to 30 specialists, including 5 team leads– Fostered a data-driven culture, enabling analytics to drive significant business impact⚙️ Developed Data Infrastructure and Automated Key Processes– Designed unified data management approaches, scaling ETL processes from 70 to 300– Automated A/B testing, enabling 100+ experiments per month👨‍💻 Built Teams for Key Business Areas– Marketing Analytics: Established a data warehouse (DWH), developed dashboards, and analyzed user behavior, contributing to 50% audience growth (+XM DAU) in 2 years– Revenue Growth: Built a metrics hierarchy and planning tools, leading to X00% revenue growth YoY, reaching X00M USD– Cartographic Platform Data Quality: Introduced KPIs, improving data accuracy and supporting the launch of maps in 5 new regions– Urban Transport Analytics: Developed B2G geoanalytics to enhance cooperation with city governments, presented at industry conferences🚀 Led Major Analytical Projects– Developed a market study that supported an international product launch, growing the audience from 0 to X00k MAU– Created a new North-star metric, improving project prioritization and impact assessment Show less