Sema Kentel

Experience

• 

  Ogilvy & Mather

  Feb 2010 - Jun 2010

  Intern Strategic Planner

  -Market research, competitive analysis, trend analysis, focus groups, target group analysis

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  Universal McCann

  Aug 2010 - Aug 2012

  Insight Planner

  -Strategy planning, media analysis and media usage, media budget optimization -Target group analysis and segmentation-Focus group analysis, preparing online surveys and analysis-Trend analysis, project development, competitive analysis and market research

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  SEM

  Oct 2014 - Aug 2016

  Developed online marketing strategies especially Google AdWords, Programmatic and Facebook for one biggest cosmetics account in Turkey according to customer needs and customer lifetime value, and based on industrial, seasonal, competitive analysis.Measuring, Reporting & Analyzing Effectiveness of All Online Marketing Investments to the customerPrioritize and deliver outstanding customer service experience to Google's advertisers, publishers or usersImplement creative ways to improve customer relationships and increase growth by promoting other Google productsAccounting management on Search Engine Marketing synchronized with the standards and necessities of Google AdWords Optimization of the campaigns (customer specific sector) with respect to necessities of the potential customersAnalysis of the campaigns and required reactions based on the results of personal analytical observationsExperienced with Google Analytics to analyse conversion paths and search funnels.Experience in using Google Adwords, Facebook, Google Analytics, Trends, Insights for Search, DoubleClick Ad Planner.Experience in using Doubleclick for Advertisers, DS(Doubleclick Search).Know-how on ROI Optimization of Adwords Search Campaigns, Google Display Network Campaigns, YouTube, Programmatic and Facebook Campaigns. Show less

  • Account Manager

    Feb 2016 - Aug 2016

  • Senior Account Strategist

    Jan 2016 - Mar 2016

  • Performance Marketing Strategist

    Oct 2014 - Jan 2016
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  Mihanikî Design

  Oct 2015 - now

  Founder & Designer
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  Digimetri

  May 2017 - Dec 2024

  Co-founder & Digital Marketing Consultant

  Developed online marketing strategies especially Google AdWords, Programmatic and Facebook according to customer needs and customer lifetime value, and based on industrial, seasonal, competitive analysis.Measuring, Reporting & Analyzing Effectiveness of All Online Marketing Investments to the customerPrioritize and deliver outstanding customer service experience to Google's advertisers, publishers or usersImplement creative ways to improve customer relationships and increase growth by promoting other Google productsAccounting management on Search Engine Marketing synchronized with the standards and necessities of Google AdWords Optimization of the campaigns (customer specific sector) with respect to necessities of the potential customersAnalysis of the campaigns and required reactions based on the results of personal analytical observationsExperienced with Google Analytics to analyse conversion paths and search funnels.Experience in using Google Adwords, Facebook, Google Analytics, Trends, Insights for Search, DoubleClick Ad Planner.Experience in using Doubleclick for Advertisers, DS(Doubleclick Search).Know-how on ROI Optimization of Adwords Search Campaigns, Google Display Network Campaigns, YouTube, Programmatic and Facebook Campaigns. Show less