Manas Makhija

Experience

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  Sharekhan

  Jun 2017 - Jul 2017

  Marketing and Finance Intern

  • Provided high-quality customer support by responding to web and phone enquiries and offering personalised solutions.• Utilised data analysis tools such as Advanced Microsoft Excel to track stock market movement and advised customers to invest in trending shares, improving ROI goals.• Developed trust-based relationships with stakeholders including customers, suppliers, external service providers and the executive team, improving transparency and collaboration.

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  Tech Mahindra

  Jun 2018 - Jul 2018

  Presales Intern

  • Assisted sales remotely and face-to-face in qualifying opportunities and delivered high-quality product demonstrations and presentations.• Evaluated the bid requirements from prospective customers and prepared high-quality bid documentation.• Worked with the delivery team to review customer satisfaction scores, and feedback surveys and implement continuous improvement initiatives to improve customer experience. perience.

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  Acuevers

  Feb 2019 - Dec 2020

  Business Analyst

  Developed and optimized business processes for many big Indian e-commerce clients like Powerlook, The Souled Store, PopSockets and many more. Some of them are explained below:The Souled Store: • In a high-stakes project, I identified a critical gap in requirement gathering for a key feature. Stepping into a leadership role, I not only filled that void but also took the initiative to streamline and clean up the existing challenges. Despite the initial hurdles, my proactive approach ensured the successful delivery of the project on time, showcasing my ability to navigate complexities and deliver exceptional results as a Business Analyst.• Utilized SQL skills to optimize data queries and enhance reporting efficiency, fostering data-driven decision-making.Powerlook:• Successfully led a pivotal project for the e-commerce site "PowerLook," taking over from a previous agency dissatisfaction. Spearheaded requirement gatherings and user story development to seamlessly transition the project.• Conducted a thorough assessment of the work completed by the previous agency, aligning it with the remaining tasks to ensure project continuity.• Operated under a fixed project deadline due to prior marketing commitments, demonstrating adaptability and strategic planning as a Business Analyst.• Delivered outstanding results, ensuring the project's on-time completion with a high standard of quality.PopSockets:• Conducted a comprehensive marketing analysis for Popsockets, a US-based company, in preparation for their product launch in India. Analyzed the Indian demographics to provide valuable insights, delivering detailed business reports showcasing the existing demand for the product. Identified a challenge with the price point, offering strategic recommendations for adapting to the specific needs of the Indian market Show less

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  Concert ICT

  Jan 2021 - Jun 2021

  Product Owner

  • Conducted SEO audits using various tools such as Google Analytics and SEMrush to analysebacklinks, rankings and indexing and optimised content across Facebook, Instagram, LinkedIn and Twitter, improving lead conversion by 25%.• Conducted As Is To Be process mapping which helped to identify gaps and process bottlenecks and developed new website enhancements, system integrations and simplified workflows, improvingcustomer experience scores.• Collaborated with the marketing manager to implement the marketing strategy and content calendar while launching several marketing campaigns using newsletters and Email campaigns.• Managed web applications and CRM software such as HubSpot and Vision6 while assisting in developing marketing funnels and targeted campaigns, improving revenue by 4%.• Conducted market research, trends analysis and data analysis on marketing KPIs and producedactionable insights that led to optimising campaigns and improving ROI.• Technologies Used: PowerBI, JIRA, HubSpot, Canva, Monday.com, Vision6. Show less

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  DASH

  May 2022 - Jul 2023

  Technical Business Analyst

  • Facilitated seamless communication between business stakeholders and developers through JIRA, ensuring a transparent and collaborative environment that reduced turnaround time for issue resolution and enhanced overall project efficiency.• Implemented Power BI as a robust data visualization tool, transforming data related to the effectiveness of the demo provided by the company to the new clients into actionable insights, and facilitating informed decision-making by presenting complex analytics in clear, visually compelling reports. I also built the visualization regarding the effectiveness of the company templates.• Applied SQL expertise to extract, analyze, and interpret complex data sets, contributing to streamlined processes and informed business decisions • Develop interactive self-serve guides and troubleshooting manuals using Stonly to improve team knowledge, and customer experience while minimising 1st level incidents.• Research industry trends, emerging technologies and competitor products and develop new workflows and product roadmaps to maximise market position and profits.• Orchestrated comprehensive requirement-gathering sessions, reducing project timelines by ensuring a detailed understanding of stakeholder needs and streamlining the sprint planning process for more accurate and efficient delivery.• Spearheaded the seamless transition to Agile methodology within the project team, enhancing project efficiency by 30% through iterative development cycles, continuous feedback loops, and adaptive planning strategies.• Developed test strategies, and test scripts and coordinated the User Acceptance Testing (UAT). Show less

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  Halo Labs

  Feb 2024 - now

  • Business Intelligence Engineer

    Jul 2024 - now

  • Technical Business Analyst

    Feb 2024 - Jul 2024