Karina Czichowsky

Experience

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  Kimberly-Clark

  Nov 2008 - Dec 2011

  Sales and marketing strategy for the Altomayo RegionSales monitoringQuota and Market analysis Trade Implementation Supervision of promoters (3) and merchants (2)Direct relationship with clients Sales and marketing strategy for South and North LimaSales monitoringQuota analysisSupervision of promoters (2) Direct relationship with clients Marketing assistantNational execution of campaignsManagement and creation of visibility materialBTL activities

  • Senior Sales Executive

    May 2011 - Dec 2011

  • Sales Executive

    Apr 2010 - Apr 2011

  • Marketing Promo Coordinator

    Nov 2008 - Apr 2010
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  Kimberly-Clark

  Feb 2012 - Mar 2017

  In charge of assembling the new Commercial Execution Area, inserting its process into the company culture, orchestrating the implementation at the Point of Sale (POS), which considers the daily store visibility, as well as the execution of new brand launches and campaigns in the relevant distribution channels. Responsible of the design and implementation of the complete Huggies® brand portfolio trade plan in the Traditional Trade (80% of NS), leading the sales teams of each geography, following-up and executing according to the objectives. Responsible for Brand Marketing of the Suave and Kleenex brands nationwide. In charge of conceiving the portfolio strategy, price, promotion, distribution and communication. Involvement with related areas: Operations, Finance, Logistics and Sales for the execution of projects

  • Trade Execution Manager

    Apr 2016 - Mar 2017

  • Baby & Child Care Trade Marketing Manager

    Nov 2014 - Mar 2016

  • Senior Brand and Trade Activator

    Feb 2012 - Nov 2014
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  Essity

  Aug 2020 - Sept 2024

  Brand Manager Beauty Care Central/ Hanky-Facial NL/AT

  Brand/ Product Manager for HaFa Tempo NL, feh AT and Beauty Care Brand Demak‘ up for Central, responsible for developing and executing 360• marketing plans on Brand, Channel and Product aligned with global strategies and marketing priorities.

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  Cooper Consumer Health

  Oct 2024 - now

  Senior Brand Marketing Manager

  As Senior Brand Marketing Manager, I am responsible in drive the growth and strategic direction of leading brands in the German market, including Armolipid, Omacor, Sagella, and Linicin. I oversee product development, positioning, and consumer engagement across the cosmetics, supplements, and medical device sectors, ensuring brands resonate and thrive in a competitive landscape.