Donnie Gallagher

Experience

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  Busch Entertainment Corporation

  Mar 2007 - Jul 2009

  Create training manual and execute on-road training and in-park training program; also responsible for training activities/ice breakersAssist the other CMT leaders with monthly calendarsFacilitate hospitality sales routes, ensuring both the sales team and CMT leaders are continuously updated on the rapidly changing marketAccountable for bi-weekly meetings, coordinating other areas, resulting in department integration accomplishing professional development for the CMTsPoint person for the marketing effort of SOR (collection of guest information)Serve as a mentor for the team and a morale booster Show less

  • Senior Contemporary Marketing Team Ambassador

    Jul 2007 - Jul 2009

  • Brand Ambassador

    Mar 2007 - Oct 2008
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  Pediatric Health Choice

  Dec 2009 - Dec 2010

  Marketing Representative

  Attend conventions to promote PHC and our services Commute daily to local offices to distribute marketing materials and informationMaintain a client list and meet frequently with clients to ensure awarenessManage profiles on social networking sites for the behavioral support divisionCreate sales routes and operate them consistentlyAssemble marketing bundles for distribution

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  Visual Alliance Media

  Jun 2011 - Sept 2011

  Business Development Manager

  Research industry and market space to identify prospects as well as brand building opportunitiesContact potential clients and partners as appropriate to explore opportunitiesQualify potential clients and quantify specific scope requirements with the support of the broader Visual Alliance Media teamCreate and negotiate proposals; close business deals Create and maintain marketing assets as requiredPursue opportunities to enhance Visual Alliance Media’s reputation and market positionCreate and maintain company contact database Show less

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  Vistra

  Sept 2012 - Sept 2013

  Communications Account Executive

  Assist with ad creation, development and campaign execution. Perform duties as writer, researcher and manager of client marketing and social media accounts. Exercising my strong ability to multi-task and work under tight deadlines.

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  Vistra

  Dec 2013 - Feb 2016

  Digital Communications Manager

  Leveraging my experience to provide high-energy, aggressive high quality results for my clients, responsible for pitching local, regional and national media and landing client stories. Assists with ad creation, development and campaign execution. Perform duties as writer, researcher and manager of client marketing and social media accounts. Exercising my strong ability to multi-task and work under tight deadlines.

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  ZooTampa at Lowry Park

  Feb 2016 - Jun 2017

  Digital Marketing Manager

  As the Digital Marketing Manager for the Zoo, I provide support of brand-building and revenue-generating marketing programs, including managing the production of engaging content for social media distribution and targeting a variety of consumer segments in coordination with e-commerce call to actions. In my role I manage the creation of branded content delivered in a variety of forms to best engage diverse, target audiences. I utilize social media or other relevant channels to monitor timely execution of our communications plan through development of content with clear messaging and storylines that engage and extend the “conversation” with members, guests, donors, prospective guests and donors, etc. I oversee digital and social media platforms and support initiatives that include brand promotions and digital marketing strategies to drive revenue, market share and brand loyalty with existing, new and emerging targets. Show less

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  Coca-Cola Beverages Florida

  Jun 2017 - Apr 2020

  Manage, develop and innovate worldwide eCommerce solutions with partners such as Amazon, Walmart, Target, and other ARTM, DSD and e-Fulfillment customers Directly responsible for all Amazon and .Com business in the southeastern United States on behalf of Coca-Cola- Grew online sales by over $2.3MM in the first year of first-to-market Amazon pilot for Coca-ColaLead the Coke Florida E-commerce Planning and Activation Teams Develop holistic, integrated and cross-channel Customer Engagement plans using the digital spaceImplementing and optimizing the E-commerce strategies across all sales channelsServe as single point of contact with the Sales, Warehouse, Finance, Marketing and Commercial teamsDevelop Acquisition, Retention, upsell and cross-sell strategies to maximize revenueIntegrate with all teams from a digital perspective on the optimization of the consumer journey and path to purchaseWork on the selection of the best Marketing and Advertising technologies and tools to support the businessDevelop a culture and discipline of testing, research, competitive analysis and data-driven decisions to optimize future plans- Lead the growth and the maximization of the revenue generated by the direct sale of Coca-Cola products through our digital and direct channelsDevelopment and implementation of all E-commerce consumer engagement strategiesAnticipate and monitor digital industry trends, and act as the Coke Florida internal expert to formulate opportunities that could be integrated into key program strategies and could be coordinated with key customersActive member of the National Coca-Cola E-commerce Subcommittee Show less Develop and execute an integrated digital marketing strategy including Social Media, Google Adwords Display Network, My Coke Rewards, Content & SEO, SEM and Influencers, etcAnticipate and monitor digital industry trends, and act as the CCBF internal expert to formulate opportunities that could be integrated into key program strategies and could be coordinated with key customersTrack and measure performance, and present results for all digital marketing effortsOversee the development of creative materials for all digital marketing effortsUse a variety of tools to monitor trends and assist in the development of new marketing strategies. Work with outside agencies on business requirements, delivery expectations, budgets and schedulePartner with Coca-Cola North America media team to lead media planning (digital and traditional media) and leverage taggable media assets to amplify through local media outletsPartner with CCBF Public Relations team to ensure consistent digital media executions across community and consumer facing communicationsMaintain relationship with various media suppliers, Play an active role during media rate negotiationsApply best media practices and implement emerging media frameworks (paid, earned and owned media)Manage, develop and innovate worldwide eCommerce solutions with partners such as Amazon, Walmart, Target, and other ARTM, DSD and e-Fulfillment customers Show less

  • Digital Business and eCommerce Manager

    Jun 2018 - Apr 2020

  • Digital Marketing Manager

    Jun 2017 - Jun 2018
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  Tampa Bay History Center

  Apr 2020 - Aug 2020

  Multimedia Director

  Under the direction of the Director of Marketing and Communications, work to develop, produce and refine the History Center's online offerings and capabilitiesReview TBHC social media platforms to identify improvements, best practices and opportunities for growth in audience engagementAt the direction of the Director of Marketing and Communications, work across departments to schedule and shoot both in-gallery tours and on-location video contentWork with the Marketing Dept. and cross departmental heads in addition to any/all direct reports, to edit video content for social media and online useWork with the Marketing Dept. and CFO to assist in the development and implementation of ecommerce capabilities on the TBHC website to achieve quarterly and annual goals Assist with social media posts and content on Youtube, facebook and instagramTogether with the Marketing and Curatorial Departments, develop a marketing plan and produce new digital and online offerings for audienceProvide leadership insight on best practices for digital and ecommerce solutions Show less

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  Raymond James Investment Management

  Aug 2020 - now

  Digital Marketing Manager

  Responsible for overseeing the marketing strategy, integrated digital marketing campaigns and brand presence of consumer-facing digital properties and tools for Raymond James Investment Management and other subsidiaries of Raymond James FinancialLead and support digital team and online brand experience across all digital assets and vehicles, including websites, social media sites, emails, portals, paid media, and mobile applicationsExecute a strategy to drive sales goals for products of Raymond James Investment Management and affiliates and raise brand awareness and credibility with clients and the publicWork with data intelligence operations to find opportunities to inject more data-driven tactics into digital marketing effortsEducates organization and management on analytic takeawaysResponsible for maintaining a positive user experience and an updated presence of our brand on corporate and affiliate websitesDevelop strategy for and execute targeted email marketing campaignsResponsible for maintaining a positive user experience and an updated presence of our brand on corporate and affiliate websitesAccountable for ensuring regular updates are made to Raymond James Investment Management, affiliate websites and social media properties to maintain fresh content and presence; collaborates with key stakeholders to ensure support and implementation of strategic updatesCoordinates usability testing, validation and implementation of public site enhancementsProvides recommendations for search engine optimization strategies across all corporate sitesResearch digital strategies and provide recommendations for how to evolve Raymond James Investment Management's presence through digital assets Show less