Alishba Khan

Experience

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  Silkbank Limited

  Jul 2020 - Aug 2020

  Marketing Intern

  -Support the implementation of targeted marketing campaigns to promote banking products and services-Assist in creating financial content for marketing materials, including digital content, brochures, and presentations.-Monitor and analyze social media channels with a focus on financial topics-Contribute to maintaining and updating the bank's website content, ensuring accuracy in financial information.-Coordinate with internal teams to ensure consistent branding and messaging in compliance with banking regulations.-Respond to customer inquiries and feedback related to banking services on social media-Gain hands-on experience in financial marketing strategies tailored to the banking industry. Show less

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  Sceptre College

  Sept 2020 - Oct 2022

  Assistant Marketing Manager

  -Implemented marketing campaigns for main social media-Initiated the making and implementation of separate pages for student societies -Analyze market trends and competitor activities to inform strategic decision-making-Managed digital and traditional marketing channels for optimal reach and impact-Interacted with students on daily basis and generated UGC content-Marketing initiatives to enhance brand messaging-Monitor and report on key performance indicators (KPIs) to assess campaign effectiveness-Run Meta ads for performances marketing -Organic Marketing reach -Updated educational trends and emerging marketing technologies for continuous improvement-Support sales teams with marketing materials and initiatives to drive lead generation-Daily design collateral like social media posts, thumbnails and educational collateral-Created logos for all the student clubs-4K Video shoot and edit of teachers, students and staff for marketing purposes Show less

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  The Royal Colosseum

  Mar 2022 - Oct 2022

  Marketing Executive

  -Worked on brand identity development-Implemented marketing campaigns for brand launch-Analyze market trends and competitor activities to inform strategic decision-making-Managed digital and traditional marketing channels for optimal reach and impact-Generated content and collateral to support marketing initiatives and enhance brand messaging-Monitor and report on key performance indicators (KPIs) to assess campaign effectiveness-Updated industry trends and emerging marketing technologies for continuous improvement-Support sales teams with marketing materials and initiatives to drive lead generation Show less

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  SZABIST Performing Arts Society

  Mar 2022 - Jun 2023

  Head of Social Media

  -Creating Interacting Reels, Stories and Post on various social platforms -Instagram theme implementation-Implementation of strategies to promote events and activities-Managed and analysed social media metrics, assessing campaign effectiveness-Stayed updated on social media trends and platforms, incorporating innovative approaches to maintain the society's relevance-Fostered a dynamic online community, encouraging participation and interaction among members and followers

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  The Black Bird Production

  Oct 2022 - Jan 2024

  Project Management & Content Editor

  -Spearhead projects and manage content, overseeing team and a broader scope of services.-Collaboration for lead generation, successfully integrating their strategies into project management for enhanced results.-Orchestrate project timelines, ensuring seamless execution of tasks-Coordinate with cross-functional teams to ensure efficient workflow and project success-Manage client relationships and communications-Implement and maintain quality standards to meet the high expectations of clients and stakeholders Show less

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  Create Koalas

  Oct 2022 - now

  Project Manager

  -Spearhead projects and manage content, overseeing team and a broader scope of services.-Collaboration for lead generation, successfully integrating their strategies into project management for enhanced results.-Orchestrate project timelines, ensuring seamless execution of tasks-Coordinate with cross-functional teams to ensure efficient workflow and project success-Manage client relationships and communications-Implement and maintain quality standards to meet the high expectations of clients and stakeholders Show less

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  SZABIST Student Council

  Jul 2023 - May 2024

  Secretary Media & Communications

  -Lead the Media and Communication department, overseeing a creative team of photographers, videographers, designers, and content writers-Manage and execute social media marketing, on-campus marketing, and interactive student content strategies to enhance student engagement.-Coordinate media coverage of all SSC events, ensuring comprehensive and impactful representation through various channels.-Provide leadership and direction to the creative team, fostering collaboration and delivering high-quality visual and written content.-Innovate and implement effective communication strategies to enhance the union's visibility and reach on campus. Show less

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  Zab Media Festival

  May 2024 - May 2024

  Head of Social Media

  -Assist in creating and scheduling engaging content across various social media platforms.-Monitor and respond to audience interactions, comments, and messages on social media.-Conducted research to stay updated on industry trends and competitors' social media activities.-Stayed up-to-date with algorithm changes and updates on social media platforms to optimize strategies.-Created and managed social media calendar-Generated reports on key performance indicators (KPIs) and provide insights for future strategies-Support in the creation of visually appealing graphics and multimedia content for social media posts-Produced interactive stories throughout the event. Show less

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  Digitz Digitas

  Jun 2024 - now

  Campaign Executive