Rony Samuel

Experience

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  Love feast Cateres and Event managers (family business)

  Jan 2012 - Oct 2015

  Marketing and Operations Manager

   Responsible for handling event-based operations and stakeholder management Curator of the digital media presence of Love feast caterers  Trying to bring novel ways of improving a catering business run by conventional methods

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  Amazon

  Aug 2015 - Sept 2016

  Transaction Risk investigator

  Amazon is constantly under attack by sophisticated criminals from all over the world. Armed with stolen credit cards -- and often, hacked customer accounts -- they place fraudulent orders in hopes of getting products for free. The role of the Fraud Investigator involved using comprehensive and analytical thinking, along with software tools and SOP's to detect and neutralize the fraudsters without impacting our legitimate customers.

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  Influx Worldwide

  Feb 2017 - Feb 2017

  Intern - Digital Marketing

  Mentored by the founder and managing director of the reputed digital marketing agency Influx Worldwide, Chennai.Internship included learning through working on live projects dealing with research and strategy, had hands on experience with creating digital campaigns, understanding the various aspects of digital marketing, and content marketing (contributing with a blog post).

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  Regalix

  Nov 2017 - Jun 2019

  Consultant - Google ads

  Worked onsite at "Google Hyderabad" for the UMM North American market, managing relationship and consulting with clients and agencies to help them develop their digital strategy on Google Ads platform. Have worked across verticals like E-commerce, Finance, Retail, Beauty, Healthcare, Real Estate, Law, Education etc.Been a part of a pilot programme for "Priority growth areas" for two full quarters.Key functions included:-Proactively and creatively identify and solve client problems.-Help clients with optimizing campaigns, keyword lists and ads in order to maximize ROI.-Build strong relationships with customers and educate them on new product features.-Learn and work with Google's ongoing development of advertiser products to maximize client campaign results.-Identify opportunities to increase advertiser performance and investment. Show less

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  Eatwithrony

  Nov 2018 - now

  Food Blogger & Influencer

  IG: https://www.instagram.com/eatwithrony/Blog: https://whatsonthemenu.in/Whatsonthemenu.in is your one-stop destination for food explorations,experiences, recipes, and reviews. This blog is dedicated to sharing my love for food and everything that revolves around the world of food.I believe Food is God’s love made edible and hence it has to be shared with everyone 🙂Go ahead and explore the blogs, reviews, explorations and amazing movements I have captured in my journey of exploring and enjoying the world of food.EAT – RELISH -REPEAT!!Dm for collaborations and Campaigns. Show less

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  JugularSocial

  Oct 2019 - May 2021

  • Build and Execute Digital media strategies for Brands online presence • Manage social media accounts, plan and recommend creative (copy, search terms, display, video, Image, email, influencers, and other) asset concepts for use across platforms, to both, expand the right reach and demand.• Work closely with web development, creative, and other team members to ensure consistency in messaging, calls-to-action, as well as being an advocate and “voice” for the brand• Provide insights into what types of offers resonate with different market segments and deliver these insights in an actionable format to creative and content teams.• Managing relationships with internal and external stakeholders for smooth execution and delivery of projects. • Overlook performance marketing campaigns • Research, identify, and test new innovations and trends in digital marketing. Show less • Develop and implement digital marketing strategies and plans to generate leads and sales through Google advertisements (search, display, shopping, video networks), Facebook ads, and other third-party performance platforms.• Work closely with web development, creative, and other team members to ensure consistency in messaging, calls-to-action, as well as being an advocate and “voice” for the brand• Provide insights into what types of offers resonate with different market segments and deliver these insights in an actionable format to creative and content teams.• Managing relationships with internal and external stakeholders for smooth execution and delivery of projects. • Use advertising/analytical tools to deeply understand, analyze and recommend improved advertising/targeting approaches.• Analyze and optimize campaign performance based on a data-driven approach. • Research, identify and test new innovations in digital marketing. • Analyze all aspects of conversion funnels, identify the areas for improvement, and implement result- driven strategies to capitalize on these opportunities. Show less

  • Digital Media Specialist

    May 2020 - May 2021

  • Performance Marketing Specialist

    Oct 2019 - May 2020
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  Self Employed

  Jan 2022 - Jul 2022

  Freelance Content Writer and Strategist

  I help brands build a strong presence on the web and meet business goals through Top of the funnel content.While I am open to exploring various niches/sectors, my core interest is in writing on Business, Tech, Digital Marketing, Food and Hospitality, Career Development and Education related businesses.As a freelancer, I will:- Find and write blogs and articles that your target audience and readers will like and resonate with.- Create content strategy and calendars for your brand- Write well researched, customer-centric blogs that are are easy to read and will create interest- Write and optimize content for search engines- I am also open to creating some memes for your brand :-DPlease find attached a few sample writings below :)*Also working with @peppercontent Show less

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  Cognizant

  Jul 2022 - now

  Senior Process Executive - YouTube Ads

  - Work with business teams to provide insights-driven advertising solutions based on customer objectives, business strategy, and growth opportunities - Regularly Monitor and provide analysis reports and optimizations to improve the performance of the campaigns and meet account KPI’s.- Working closely with global teams to onboard new accounts, provide strategic guidance and help meet business goals.- Working on a diversified set of accounts spanning across Retail, Healthcare, Tech and E-commerc, etc. in the AMER market.- On-site @Google Hyderabad Show less