Aaron Saldanha

Aaron Saldanha

Market Research Assistant

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  • Timeline

  • About me

    Marketing Professional

  • Education

    • Milagres College, Falnir Road, Hampankatte, Mangalore

      1996 - 2007
      School High School
    • Seneca College of Applied Arts and Technology

      2016 - 2017
      Post Graduate Certificate Marketing
    • St. Aloysius College, Mangalore-575003

      2011 - 2012
      Diploma in Investment Management Investments and Securities
    • St. Aloysius College, Mangalore-575003

      2009 - 2012
      Bachelor of Commerce (B.Com.) Finance

      Activities and Societies: •Part of the Organizing committee for Verve, an inter collegiate national fest •Was an active member of Commerce Association, St. Aloysius College (2009-2010) (2010-2011) •Participated and won 1nd place in the college level ‘Scavenger Hunt’ conducted by the college Commerce Association (2009-2010)

    • St. Joseph's College Of Business Administration

      2012 - 2014
      PGDM General Sales, Merchandising, Related Marketing Operations and Finance

      Activities and Societies: •Single handedly organized a Treasure Hunt for the inter collegiate national fest MBA in Marketing and Finance

    • St. Aloysius College, Mangalore-575003

      2007 - 2009
      Pre university college 12
  • Experience

    • UB Group

      Feb 2013 - Sept 2013
      Market Research Assistant

      1. Data Collection and Analysis:- Conducted primary data collection through structured interviews and surveys at various venues, including pubs, clubs, restaurants and bars, to gather insights on consumer behavior and preferences related to alcoholic beverages- Analyzed collected data using statistical tools and software to identify key market trends, customer demographics, and product preferences2. Competitive and Market Analysis:- Created competitive analysis reports, including SWOT analysis, to identify market gaps and potential opportunities for product innovation and market penetration- Evaluated competitor offerings, pricing strategies, and market positioning to make strategic decision-making3. Strategic Presentations and Insights:- Presented research findings, market trends, and best-selling product analysis to senior management and cross-functional teams, for new product development and market entry strategies4. Product Launch and Market Penetration:- Contributed to the successful launch of a new ready-to-drink product line in metropolitan areas based on research findings and consumer insights.- Captured a significant 12% market share in the ready-to-drink segment within the first year of product launch5. Professional Development and Team Collaboration:- Collaborated with multidisciplinary teams, including marketing, sales, and product management, to integrate research findings into product development and marketing strategies.- Enhanced skills in project management, data analysis, and presentation delivery through hands-on experience and mentorship from industry professionals. Show less

    • Karnataka Bank

      Mar 2013 - May 2013
      Credit Department - Trainee

      1. Risk Assessment:- Employed risk assessment tools and methodologies, including a risk matrix, to evaluate long-term loan applications and assess creditworthiness of borrowers- Collaborated with senior credit analysts to identify potential risks associated with loan portfolios and recommended risk mitigation strategies to minimize non-performing assets (NPA)- Contributed to the development of credit policies and procedures aimed at improving loan approval processes and reducing credit-related risks2. Loan Processing and Support:- Assisted loan officers in preparing comprehensive credit reports, ensuring accuracy and completeness of documentation for loan approval and disbursement- Scheduled and coordinated client meetings, preparing meeting agendas and supporting materials to facilitate effective communication between borrowers and loan officers3. Teller Responsibilities:- Verified customer identity and documentation in accordance with Know Your Customer (KYC) regulations, ensuring compliance with banking standards and regulatory requirements- Conducted monthly reviews of customer transactions, identifying discrepancies or suspicious activities and escalating as per bank protocols- Proactively addressed customer inquiries and resolved issues related to account transactions, providing timely and accurate assistance to enhance customer satisfaction and retention4. Operational Efficiency and Collaboration:- Collaborated with cross-functional teams, including compliance, risk management, and customer service, to ensure alignment of credit operations with organizational objectives and regulatory guidelines- Participated in training programs and workshops focused on credit analysis, risk management, and customer relationship management to enhance professional skills and industry knowledge Show less

    • LG India

      Jun 2014 - Jun 2016
      Modern Trade Area Manager

      1. Sales: - Managed sell-ins and sell-outs for the biggest modern retailer in the entire province with an annual turnover of 19million - Achieved 155% growth over the assigned target in the first six months at LG Electronics by being the first-ever employee on probation to be selected for a paid vacation - Increased market share by 2% in 4 cities by accurately forecasting sales and maximizing the display share - Increased microwave sales by 15% for the province as the product manager for small appliances - Planned, negotiated and implemented trade schemes for clients to help them achieve monthly, quarterly and years tie-ups with the brand2. Marketing: - Created quarterly, monthly, and yearly budget plan for marketing activities to increase the visibility of the brand by showcasing the right product to ensure return on Investment3. Supply Chain: - Planned demand by accurately forecasting sales for the quarter to ensure products are available throughout the season - Worked Closely with the SCM and warehouse team to maintain the proper fil-in ratio4. People Management: - Managed a team of 60 Sales Associates over 25 retail stores - Assigned weekly and monthly targets based on historic data and catchment area - Maintained great relationships with external stakeholders by visiting stores and client’s corporate office to identify gaps and provide solutions5. Analysis: - Presented market MIS (Management Information System), market share, and displayed share developments to the CEO and senior management - Tracked competitors’ products and launching new LG products based on market research and trends to set the right planogram for each store and gained better display share Show less

    • TheatricsPlus

      Oct 2019 - Oct 2021
      Retail Manager

      1.Merchandising: - Raised purchase orders based on current trends (Costumes, Cosmetics, Wigs, Board Games, Toys, Footwear, Clothing) - Developed planogram and visual merchandise strategies for the entire store based on market trends, sales analysis, and seasonal changes - Researched and purchased quality products from various suppliers in North America and south Asia - Monitored stock levels and created strategies to clear out of style products - Built relationships with the suppliers and negotiated contracts, pricing and stock availability2. Payroll: - Maintained and verified employee work hours with the timesheets - Managed bi-weekly payroll (ADP), Compensations, yearly T4s and ROEs3. Accounting: - Recorded transactions on QuickBooks, processed payments and conducted daily banking activities - Issued payments through various payment options 4. Social Media: - Worked closely with content creates on various social media platforms to promote the store - Acquired high end customers and maintained a steady relationship - Communicated with followers, responded to queries in a timely manner and monitored customer reviews5. Operations: - Delivered excellent service to ensure a high level of customer satisfaction - Recruited sales associates for all stores around the GTA - Trained team members on product knowledge, point of sale system and execution of deals - Increased balloon sales by 45% through product bundling - Increased over-all store sales value by 14% over the pervious year by increasing customer base and promotions Show less

    • Rogers Communications

      Jan 2020 - Feb 2021
      Sales Associate

      1. Customer Service:- Demonstrated comprehensive product knowledge and awareness of promotional offers to provide a unique value proposition to customers, enhancing overall customer experience and satisfaction- Successfully achieved retail sales goals and departmental objectives, aligning with organizational values and contributing to business growth- Proactively addressed customer inquiries and issues, ensuring timely resolution and escalation to relevant departments when necessary for swift problem-solving2. Merchandising:- Maintained the appearance and organization of the sales floor by restocking merchandise and performing general cleaning tasks, optimizing visual appeal and customer engagement- Ensured effective product presentation and display to enhance visibility and drive sales, contributing to a visually appealing and profitable retail environment3. Additional Responsibilities:- Initiated follow-up on sales leads and prospects, nurturing relationships to drive future sales opportunities and customer engagement- Assisted in receiving shipments and processing customer returns efficiently, contributing to smooth inventory management and customer service operations- Conducted sales transactions using POS systems, ensuring accuracy in cash handling, and maintained organized sales reports to support business operations and performance analysis Show less

    • Mehan Group Ltd

      Nov 2021 - now
      Operations Manager - Real Estate
  • Licenses & Certifications

    • Job Skills: Learning Retail Sales

      LinkedIn
      Apr 2020
      View certificate certificate
    • Hootsuite Platform Certification

      Hootsuite
      Feb 2017
      View certificate certificate
    • Presentation Excellence Certification (SlideHeroes)

      Credly
      Dec 2016
      View certificate certificate
    • CRM Basics Badge

      Salesforce Trailhead
    • Retail Sales Foundations

      LinkedIn
      Apr 2020
      View certificate certificate
    • Wave Analytics Basic

      Salesforce Trailhead
    • Data Quality

      Salesforce Trailhead
      View certificate certificate
    • Accounts & Contacts Badge

      Salesforce Trailhead
    • Leads & Opportunities Badge

      Salesforce Trailhead
    • Service Cloud Basics Badge

      Salesforce Trailhead