Sheila Miller, MBA

Experience

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  Bernick Companies

  Jan 2005 - Jan 2006

  Marketing Specialist

  BrandingCollaborated to create an energy drink (High Velocity) from concept to market in six months for a Pepsi/Miller Distributor•Tasks included: product design, market research, business planning, and promotions Event Planning•Planned Bernick’s 90th Anniversary Celebration for seven locations with varying requirements •Developed marketing collaboration for Bernick’s products into St Cloud State University Earth Day events, provided posters, mascots and a product sampling of Sobe Life WaterPromotions:Independently designed a and executed a promotional activity I had suggested in my interview and was able to execute to draw more students to Powder Ridge Ski area; Pepsi Snow DayCreate for State; an event for students to design machine fronts•Completed under budget, by $100 through redesign in the advertisements & the awarded prizesDesigned advertisements and posters published on the St. Cloud State University campus and the campus newspaper, The ChronicleCooperated with Bernick’s customers•Scheduled, executed, and staffed product samplings for various products Show less

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  Sioux Falls Canaries

  Jan 2005 - Jan 2005

  Market Research

  •Revised an out dated customer service survey and distributed the survey throughout the season at the home games•Evaluated the surveys throughout the season and provided recommendations and areas to improve

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  Hardscapes Outlet by Concrete Materials

  Jan 2007 - Jan 2007

  Customer Marketing

  •Created a new market strategy focused on homeowners after interacting with customers•Produced and published advertisements in Sioux Falls Women•Revitalized company product brochures to differentiate homeowners and contractors

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  University of Wisconsin-Eau Claire Career Services

  Jan 2008 - Jan 2009

  Project Coordinator

  • Developed a marketing strategy and website to stimulate the creation of more internships four independent educational entities• Independent collaboration with all the agencies involved• Developed media packet and website layout used to address new internship opportunities• Created and executed a marketing strategy to stimulate student knowledge of UWEC Blugold Career Link •Executed the marketing strategy with presentations in classrooms and summer orientations for students and parents Show less

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  Spoke-n-sport

  Apr 2010 - Dec 2011

  Merchandising Specialist

  Enhancing the biking experience at all levels of experience. Bike sales, service and fitting. Events:Bike to workJazz Fest Bike Valet (2010 & 2011)New Years Day Ride (2011 & 2012)Products: Giant, Cannondale and Felt bike brands. Sugoi and Cannondale clothing. Yakima auto racks.

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  Small Business Consultant

  Jan 2011 - Jan 2019

  Marketing Consultant

  Provide Marketing Consulting for small businesses on a contract basis•Social Media Strategy for Facebook & Twitter to enhance interaction and increase engagement with new and current members (2013-current)•Social Media Strategies for a Chiropractic Start up (2010-current)•Marketing Strategy to expand for a company considering to whole sale their product (2009)

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  Bed Bath & Beyond

  Jan 2011 - Jan 2012

  Retail Merchandising Experience

  As a member of the sales team, was responsible for several areas that included the Integration and implementation of effective product displays throughout the hard-lines materials of the store (kitchen/furniture/art). In addition, as a Bridal Consultant built relationships with the couples to create their specific bridal registry and grow the Bed Bath & Beyond brand.

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  Leede Research

  Jun 2012 - Aug 2012

  Marketing Research

  Facilitated focus group and small group interviews for clients (Fortune 500 companies). Conducted initial interviews to qualify participants for a specific study in a wide variety of industries, topics and demographics.

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  Emerson Process Management

  Aug 2012 - Dec 2012

  Marketing Communications Specialist-Contract

  • Refined the development of the Rosemount Integrated Marketing Intranet redesign through project management and stage gate process including initiation, planning, executing, monitoring and controlling and closing project• Collaborated on the advertising supplement for the January issue for Control Magazine in alignment with the advertising campaigns for Rosemount• Assessed and evaluated the YouTube videos currently on the Rosemount site, by using Google Analytics and provided improvements in the search ability of the newest videos released• Coordinated, five company wide trade shows in four months, connected to the seven product groups under the Rosemount brand in conjunction with the Emerson Process Management branding guidelines Show less

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  Aquatennial Ambassadors Organization

  Jan 2013 - Jan 2014

  Marketing Committee Member

  •Key player on the team developing and executing the 2014 marketing strategies•Provide overall marketing leadership plans to celebrate the organizations 75th anniversary.

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  Summit Information Resources, Inc.

  Nov 2013 - Jan 2015

  • Content Strategy through Hubspot: creating white papers, product comparisons, videos and blog posts.• Video campaigns on YouTube : the Refurbishing Process, Welcome to Summit, Packaging for Safe Shipping and Summit Cares • Website redesign from Wordpress to Magento • Updated the company brand• Creating campaigns to educate customers and prospects the benefits of working with Summit Account Managers• Increasing engagement on social media

  • Associate Marketing Manager

    Jan 2015 - Jan 2015

  • Marketing Coordinator

    Nov 2013 - Jan 2015
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  Now Micro

  Jun 2015 - May 2018

  Marketing Manager

  Now Micro is a Device Life Cycle Management company. That helps organizations better procure, deploy, and manage client computing assets. With innovative solutions and services that enable organizations to cut cost, increasing efficiency and compliance throughout the entire device life cycle. With 20 years of experience serving education, government institutions, and SMB.• Website redesign and launch-content development, SEO and branding consistency• Marketing automation and email campaigns (ClickDimensions) in conjunction with CRM (Microsoft Dynamics) work flows.• Digital Marketing planning & execution with Youtube, Twitter, LinkedIn and Facebook• Event management and marketing: Tech Connections Briefing, Techtoberfest 2015, JourneyED Midwest 2016• Industry tradeshow management with brand partnerships• Coordination of customer programs: develop, plan, & execute programs per business vertical - Device Lifecycle Managment, Embedded Computing, Consulting, proprietary software• Work closely with R&D and sales teams to develop and promote new products and services that fit our client’s current and future needs• Analyze and develop growth recommendations including consumer trends, competitive data, and customer strategies• Lead consumer marketing plan and campaign development • Manage team responsible for consumer marketing planning & execution with all major partners (HP, Dell, Lenovo, Intel, Microsoft)• Manage the process of all marketing and media materials, creative and collateral• Serve as the day to day contact for all agencies and vendors • Perform all tasks under budget• Staying on the top of the latest trends in digital marketing and create opportunities to excite and engage Show less

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  Aimia Inc

  May 2018 - Jun 2020

  Aimia Loyalty Solutions is a global Saas and managed services provider for B2C loyalty programs. My roll include end-to-end campaign management for email and mobile CRM campaigns for loyalty clients. Deploy global campaigns for partners in the US, Japan, Canada, & Brazil**June 2020 - Aimia merged with Kognitiv Corporation Develop and deploy campaigns through digital media channels. Responsible for end-to-end campaign management from brief creation to final delivery of the campaign for global brands.Active engagement and oversight of campaign analysis and program execution, measurement and optimization. CRM campaign setup and deployment

  • Campaign Manager

    Dec 2018 - Jun 2020

  • Campaign Designer

    May 2018 - Dec 2018
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  Kognitiv Corporation

  Jun 2020 - Dec 2021

  Consumer Marketing Strategy & Planning Manager

  Kognitiv Corporation merged with Aimia Loyalty Solutions (formerly Carlson Marketing) in June 2020.

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  Trimble Transportation

  Jan 2022 - now

  Marketing Manager