Kevin (Kuang-Wei) Li

Experience

• 

  HQ Comany, 2nd Coast Patrol Corps, Taiwanese Coast Guard

  Jan 2002 - Jan 2004

  Infantry Squad Leader

  • Ranked 1st among 50 cadets from nationwide selection in Radar Operation Training Course• Served as Non-Commissioned Officer Aide-de-camp coordinating the daily operations and schedules for Brigade Commander

• 

  ALPHA Networks Inc. 明泰科技

  May 2004 - Jun 2014

  Project Manager

  Alpha Networks Inc. - World's No.1 networking communication equipment ODM (original design manufacturer) firm and a spin-off from D-Link Corporation• Managed a multi-country team overseeing software quality for products accounting for products accounting for $140M revenues for wireless business unit• Planned and executed on product engineering management with world-leading brands such as Western Digital, NEC, Sony, Panasonic, Samsung, Best Buy, T-Mobile, Buffalo, IO-Data, Corega, PCI, delivering shipment of 10M units per year• Established critical partnership with a major client, simultaneously launching multiple products into new market; One of which awarded “Best Router of 2012” by PC Magazine• Experienced in mixed OS environments, which included administration in Windows, Mac and Linux as well as VMware virtual machine and mobile OS, such as iOS, Android and Windows Phone• Highly adept at utilizing limited resources to meet targets, administering over 1000 versions of product life cycle management process in 10 years• Founded Alpha's first ever basketball team, served as captain and coach to lead the team participating inter-company tournament Show less

• 

  UNC Kenan-Flagler Business School

  Aug 2014 - May 2016

  MBA
• 

  Kenan Institute of Private Enterprise

  Jun 2015 - Jul 2015

  Research Analyst

  • Conducted a market research project on individual global investment flow in early-stage entrepreneurial firms in the Research Triangle Park (RTP) area of North Carolina• Acquired market insights via in-depth interviews with 10+ entrepreneurs, incubators and venture capitalists, developing strategic plan for $450M market

• 

  Magnus Health

  Jul 2015 - Sept 2015

  Marketing Analyst Intern

  • Led customer insights analysis project and drafted the comprehensive report derived from the Annual Research Survey• Crafted company's annual research questionnaire survey of Independent School HealthServices

• 

  PapayaMobile Inc.

  Dec 2016 - Apr 2020

  PapayaMobile Group. - a leading global digital ad platform provider and top-tier agency partner of Facebook Ads and Google • Architected 1st-ever in-house developed e-commerce platform, defined go-to-market strategy and expanded the product launch into multiple markets in North America and Southeast Asia• Led 7 cross-functional teams located in Beijing and Shenzhen from product conception through launch and multiple iterations, increased 5 efficiency measures by 25%+ in 6 months • Managed day-to-day relationships with Platforms (such as DSPs, SSPs, Attribution Partners, etc.), Publishers, Ad Exchanges and Ad Networks, generating revenue of $1M• Secured a new client’s business by providing technical support and executing campaign optimization with analytics, boosting company revenue by 10% in 3 months span• Refined the QA process to improve traffic quality, reducing average CPI cost by 15% and boosting customer satisfaction by 20%

  • Product Manager

    May 2018 - Apr 2020

  • Ad Operations Manager

    Dec 2016 - May 2018
• 

  Wave-In Communication

  Jun 2020 - now

  BD Manger, 5G Business Development and Operations

  Wave-In Communication - a worldwide solution provider for 5G services, big data analytics, indoor coverage, and IoT.• Lead all aspects of projects and oversee a team of 4 to successfully manage 6 projects ranging from USD 350,000 to 1 MM, including the inaugural 5G Private Network deployment in company history