Hrvoje Horvatinec

Experience

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  Orvas Plus d.o.o.

  Jan 2008 - Apr 2010

  10/09 – 04/10 Fructal brand manager • Responsibilities:• Responsible for both forcasting and implementing national targets, national distribution, sales analysis, In-store Poromotion, budget managing, marketing and trade marketing• Manage trade expenses, product portfolio, pricing strategy, forcasting and keeping stock lavel helthy• Develop and execute principal sales and promotion plan through close co-ordination with sales department, sales/merchandising team, logistics, finance department and external agencies• close cooperation and monitoring of the team responsible in Modern trade, Traditional trade and Horeca in implementing plans and promotions Managing sustainable relationships with principal on daily basis 01/08 – 01/10 Key account manager KAM for : Mercator, Gastro grupa, Ultra Gros, Ntl i Cba group, Hypermarkets coop, Diona, Roto Responsibilities:• responsible for both forcasting and implementing targets, distribution, sales analysis, In-store positioning, contract realizing, budget managing, both taking part and leading annual negotiations.• „Team Mentor“ for Fructal brand in the firm. Responsible for both forcasting and Implementing national targets, national distribution, sales analysis, In-store Poromotion, budget managing, trade marketing…, communication with principal, plan stock and sustaning healthy level Show less Responsible for profit, both forecasting and implementing targets, distribution, sales analysis, In-store positioning, contract realizing, budget managing, both taking part and leading annual negotiations.• „Team Mentor“ for Fructal brand in the firm. Responsible for both forecasting and Implementing national targets, national distribution, sales analysis, In-store Promotion, budget managing, trade marketing…, communication with principal, plan stock and sustaining a healthy level. Show less

  • Key account and brand manager

    Oct 2009 - Apr 2010

  • Key Account Manager

    Jan 2008 - Oct 2009
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  Orbico Croatia

  May 2010 - May 2018

  • Responsible for both profit, forcasting and implementing national targets, national distribution, sales analysis, In-store Poromotion, budget managing, marketing and trade marketing• Manage trade expenses, product portfolio, pricing strategy, forcasting and keeping stock lavel helthy• Develop and execute principal sales and promotion plan through close co-ordination with sales department, sales/merchandising team, logistics, finance department and external agencies• close cooperation and monitoring of the team responsible in Modern trade, Traditional trade and Horeca in implementing plans and promotions • Managing sustainable relationships with principal on daily basis Show less

  • Trade Marketing Manager

    Mar 2015 - May 2018

  • Brand manager & KAM

    May 2010 - Mar 2015
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  Chipita S.A

  Jun 2018 - now

  National Sales Manager Croatia & Slovenia at Chipita

  • Responsible for the development and achievement of business goals through Key Customers. • Acting as the key interface between customers and distributors' sales force (Sales Directors, KAM, Regional Sales Managers). Organizing meetings with the Buyers together with distributors KAM in order to meet our targets regarding Listings, BTL Plan & Placement of our products. • Collaborate with relevant SalesForce to ensure Merchandising Standards and improve our “Image” in the stores (Primary & Secondary Positions). • Analyzing sales results and identifying growth opportunities within customers Show less