Danny Hmar

Experience

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  Bennett Coleman and Co. Ltd. (Times Group)

  May 2016 - Jul 2016

  Customer Relationship Executive

  1. Subscriber Conversion: Converted over 100 non-users to annual Times of India subscribers in just two months.2. Customer Retention: Managed subscription renewals and leveraged customer feedback to enhance satisfaction and retention.

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  Swordfish Events & Entertainment Pvt Ltd.

  Mar 2018 - Jun 2018

  Client Servicing Executive

  • Led and managed a video team of 4, and handled Social Media for the Grand Opening of the 100th Marriott International hotel in India - Sheraton Grand, Whitefield.• Event Location Recce, Pre-Event Video Setup, Video Production, Aftermovie, Social Media Promotion.• Handled client servicing for the Launch of Jameson Caskmates, Hyderabad • Client's specification and requirements, Venue set-up, Inviting social media influencers, Guestlist management.• Assisted the Client Servicing Department by communicating with clients over email, phone, and in-person for the following projects: • Celebration of Jameson St. Patrick's Day, 2018 at WeWork Galaxy, Bangalore• Jameson's Account activations at 10+ Key Accounts• The launch of Hennessy Very Special at Arth - Restaurant and Lounge• "Save the Beach" campaign on World Environment Day by Corona x Earth Day Network. Show less

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  K&P Records

  Aug 2018 - Mar 2020

  Marketing Manager

  Social Media• Generated 600k+ views on YouTube from 13 music videos published by artists in total during the tenure• Executed and managed multiple social media handles of the organization - 2400+ followers in totalAchievements & Initiatives• Assisted Head of the company in signing five artists on the label & uploaded their work on multiple platforms• Initiated the website project, designed & launched the organization’s website - www.knprecords.com• 1/4 members of the drafting committee of policies & regulations for employment and business practicesResponsibilities• Formulated the marketing strategy for artists under the label, including online and offline promotions• Managed the artists’ databases which include - artists bio, project files, and promotional materials• Business Development: Forecasted market trends by conducting primary and secondary research• Oversaw communication activities and responded to general enquiries related to business & artists• Provided creative & technical support to the parent organization’s website - www.kingsandprophets.com Show less

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  Zalênna Movie Project - One Vision Media Ministry

  Jan 2019 - Jan 2020

  Core Team Lead

  • 177000+ combined views of teaser, trailer, and OST videos on Youtube• Mediated with 5 vendors in the procurement of production and operation materials, and scouting of shoot locations • Maintaining financial and operational data which consist of - Budget Sheet, Cast & Crew List, and Equipment List Providing logistical support for Pre-Production setup• Providing support in Post-Production including Quality Checks, Maintenance, and Hospitality. Project

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  Rhythms & Aromas of Northeast India

  Dec 2019 - Jan 2020

  Event Coordinator

  • Planned, coordinated, and executed the event Rhythms & Aromas of Northeast India, Mizoram and Tripura Auditions, Countdown to 4th Guwahati International Music Festival – 1 out of 4 auditions held in total.• Managed all event operations -The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections, audio/visual service arrangements, staff arrangement, and artists management• Planned the event floor plan according to its budget and produced the event materials and accessories. Negotiated and Coordinated with 20+ vendors• Executed promotional activities for the event both offline and online – Flex Banner Printing, Social Media Posts, Generating word of mouth through Social Media Influencers• Coordinated in arranging a first of its kind guitar showcase of Mizo Legendary Guitarists at the event, which resulted in an exhibition of 13 Guitars and served to be one of the main attractions at the event.• Post Event task - Coordinated with the organization in managing and procuring required information and formalities with regards to the event winners for the 4th Guwahati International Music Festival.Event Details• Countdown to the 4th Guwahati International Music Festival, 2020 Total number of 4 Auditions held in entire Northeast India Artists selected to perform at The 4th Guwahati International Music Festival• Attendance of 500+ people at Mizoram Auditions and approx. 40,000 in Guwahati International Music Festival, 2020 Performance from top artists in Mizoram• Event coverage in the daily newspaper Vanglaini, the most widely circulated newspaper in Mizoram with over 1,000,000+ readership Show less

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  The Red Brick Summit, IIM Ahmedabad

  Jan 2021 - Dec 2021

  Marketing Manager

  • Led a team of 16 IIMA students • Achieved 25k+ footfall from 2000+ colleges• Achieved 2.7 million + views across multiple digital platforms - 8% increase YoY with 14% less budget• Selected 49 Campus ambassadors out of 426 applicants• Prepared a rulebook for the Campus Ambassador program• Set up ads using Facebook Ad Manager and LinkedIn Advertising Platform• Social Media Reacho Facebook Reach: 700k+o Instagram Reach: 15k+o LinkedIn: 100k+• Led the PR team in drafting two press releases for the event • Successfully negotiated a partnership deal with Ahmedabad Live for Social Media Partnership and facilitated the onboarding process• Successfully negotiated a partnership deal with InsideIIM for Knowledge Partnership and facilitated the onboarding process• Conceptualized the Event curtain raiser video including 3D graphic works – garnered 3.6k+ Views Show less

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  Hershey India

  Mar 2021 - Jun 2021

  Live Project - Hershey's

  Created the Strategic Communication Brief for Hershey’s Exotic Dark • Plotted the competitive landscape for the brand and also defined the opportunities that the brand should focus upon• Undertook consumer immersions, framed the Communication Challenge that the SuperConsumer needs to be convinced of and wrote a Consumer Insight to inspire consumer action• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, Message Strategy and created concepts for Exotic Dark• Created a digital strategy to help Hershey’s Dark Exotic achieve its objective by setting up paid ads on Google Search Ads, Display Ads and Video Ads with a budget of Rs 60 lacs on a 2 month campaign timeline. Show less

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  Tata Sky Ltd

  Apr 2021 - Jun 2021

  Intern

  • Mapped two new customer journeys for Tata Sky's new product in the Smart Home Security Cameras segment during the pre-launch phase - Conducted market research by interviewing 15+ vendors of Smart Home Security Cameras - Researched competitors' UI/UX and identified the best practices - Identified 10+ pain points after performing an assessment of existing customer's journey - Suggested UI/UX design improvements bringing reduction in average device activation time - Optimized/Conceptualized UI/UX design for both Web and Mobile platforms of the "Get Help" page - Conceptualized 9 DIY tutorial videos (Do it Yourself) covering all the touchpoints involved in the user onboarding process and created mock videos for reference• Identified 4+ optimization pain points after performing an assessment of the company's blog site• Proposed an improvement in site optimization & user engagement by redesigning the blog site interface• Designed & recommended a forum page to increase user engagement within Tata Sky Ecosystem Show less

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  Between the Lines

  Oct 2021 - Mar 2022

  Co Host & Co Founder

  A Marketing Podcast by two lads from IIM Ahmedabad trying to decode what works and what doesn't in Marketing

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  BrowserStack

  May 2022 - Jul 2024

  Product Marketing Manager – Percy, App Percy, and App AccessibilityLed product positioning, go-to-market strategies, and feature prioritization at the world’s largest cloud-based testing platform. Delivered successful product launches, crafted sales collateral, and drove adoption by collaborating with sales and customer success teams. Analyzed product performance and market trends to ensure continuous improvement.

  • Product Marketing Manager I

    Apr 2024 - Jul 2024

  • Associate Product Marketing Manager

    May 2022 - Mar 2024
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  Monks

  Aug 2024 - now

  Lead - Growth

  Driving growth at the award-winning AI Agency of the Year, delivering tech-driven, AI-first marketing and communication solutions tailored for enterprise clients.