Guilherme Batista

Experience

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  Grupo Abril

  Sept 2014 - Feb 2016

  Content Writer

  As a content writer at the investment firm Monte Bravo, I wrote about financials in general, most usually posts for social media (Facebook, Instagram), newsletters, e-mails marketing and scripts for short commercial videos. But I carried out more elaborate projects too, such as a nine-page PDF on social security and a 29-page manual on income tax. At the time, I even wrote texts for two websites that were being developed at the company: a news service and a conventional institutional page.

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  Rino & Partners

  Nov 2016 - Dec 2017

  Advertising Agency Copywriter

  As an advertising agency copywriter at Rino & Partners, I wrote a great variety of texts for different types of companies, like radio ads, short scripts, articles, stories, and CTAs. Moreover, I redacted a newsletter with updates about Rino (campaign launch, customer acquisition, media interviews, new partnerships) that was sent to our clients and published on the agency’s website.

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  FK | Fast Key

  Jun 2018 - Aug 2019

  Advertising Agency Copywriter

  When I worked for this digital advertising agency, I took a two-day course on chatbots at the martech Zenvia, also based in São Paulo. During my time at Fast, I drafted chatbots for three different companies according to UX Writing practices.

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  Distrito

  Nov 2020 - Jun 2023

  Content Writer

  Distrito is a consulting firm that provides data and expertise in technological innovation. Here, I wrote about business innovation, entrepreneurship, new technologies, venture capital, ESG, among other topics. This content was created by me in a variety of formats, such as articles, reports, and interviews. For more than two years, I was also responsible for a venture capital newsletter sponsored by Bexs, a pioneer bank in international online payments.

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  Pinacoteca de São Paulo

  Feb 2025 - now

  Direct Response Copywriter

  At Brasil Paralelo, an education technology production company, I got in touch with copywriting and the main digital marketing techniques. As a direct-response copywriter, I took part in info-product launching campaigns writing: social media ads, landing pages, e-mails marketing, scripts and sales letters. Furthermore, I was in charge of the administration of the company’s lead base through the marketing automation platform RD Station.