Katsiaryna Radziuk

Experience

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  Делсар

  Aug 2004 - Jul 2007

  Marketing Assistant

  -Analyzed market, competitors-Assisted in developing a merchandising system-Involved in creating new products-Conducted event marketing and BTL-events-Assist in the organization and holding of exhibitions (local/national/international)

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  Добрада

  May 2008 - Feb 2016

  Head Of Marketing Department

  - Created strategy and positioning of goods -Created, and managed advertising campaigns-Analyzed competitors, the efficiency of the product portfolio-Created new products from the scratch-Led developed and managed website and product landings-Ran event-marketing, trade marketing, ATL and BTL marketing- Led 2 assistants

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  PRKVADRAT

  Feb 2016 - Jun 2016

  Account Manager

  -Created and managed of BTL-projects from scratch of local and international (Coca-Cola and MTBank)-Ran the budget for marketing activities -Internal work with a "growing" team (training, motivation)-led 2 assistants

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  MTBank

  Jun 2016 - May 2019

  Chief brand marketing manager

  -Led brand marketing strategy for products in the banking, food, and beverage industries-Ran 360˙ marketing campaigns for launches and existing products-Managed the marketing department budget for bank products-Launched new products (Hello world!, X-card, Korona)-Organized and conducting of national and international advertising games (VISA, Mastercard)

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  ActiveCloud

  May 2019 - Jul 2022

  Product Manager

  -Led two cross-functional teams, overseeing issues and growth work-Achieved historical maximum revenue for key product over three years, resulting in a 35% increase in revenue-Generated a strong marketing strategy for the SaaS portfolio, resulting in a 30% increase in leads-Led the development of a new product from the ground up and managed its go-to-market strategy, increased conversion of paid subscriptions after trial by 15%-Educated teams and clients about the advantages of SaaS products, resulting in a 20% increase in customer engagement-Built and maintained relationships with product-forming vendors such as Microsoft and Google, resulting in a 10% increase in product development speed Show less

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  Capital.com

  Jul 2022 - Mar 2023

  Conversion Product Manager

  -Developed and executed a successful strategy for communication services, utilizing a strong product mindset-Managed cross-functional teams of over 10 people, overseeing the creation, testing, and measurement of hypotheses-Conducted qualitative and quantitative client surveys and research to gain insights, resulting in a 10% increase in customer retention-Led the design and implementation of content (UX/UI) from scratch, resulting in a 15% increase in user engagement-Analyzed product metrics to provide insights for growth, managed 40+ A/B test messages, resulting in a 5% increase in conversion rates. Show less

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  Startup

  Nov 2023 - now

  Product Manager

  -Led the ideation of project concepts-Performed market analysis and mapped customer journeys-Established a financial model with key performance indicators (revenue, retention, LTV, churn rate)-Drafted the product roadmap and comprehensive business requirements