Veronika Guls

Experience

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  Procter & Gamble

  Feb 2008 - Jul 2009

  Preparation of OLAY brand launch in the Ukraine and leading of anti-age line TOTAL EFFECTS in Russia.

  • Associate Brand Manager OLAY

    Mar 2009 - Jul 2009

  • Associate Brand Manager BRAUN

    Feb 2008 - Feb 2009
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  Pernod Ricard

  Feb 2010 - Apr 2016

  Achievements: Strategy relaunch allowing Jameson became market leader (26% market share, double-digit growth) in premium whiskey segment: digital CRM platform TakeitIrish.ru, new SKUs launch, massive digital support and digitalized approach to bartender loyalty.

  • Senior Brand Manager Jameson, Passport Scotch, Becherovka, Malibu, Lillet

    Jul 2014 - Apr 2016

  • Senior Brand Manager - Jameson & Passport Scotch

    Jul 2013 - Jul 2014

  • Brand Manager Jameson

    Feb 2010 - Jul 2013
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  L'Oréal

  Apr 2016 - May 2018

  Group Brand Manager Garnier Hair Care/ L'Oreal Paris make-up

  Group Brand Manager L’Oreal Paris Make upAchievements: came back to share growth and rejuvenated the brand (repositioning on younger TA and digitalizing communication). 2 Effie Awards for Balmain launch campaign & MAKEUPERS show.Group Brand Manager Garnier Hair Care & DEOBotanic Therapy: local NPD launch preparation and executionFructis: Brand identity & packaging relaunch, brand came back to growth after stagnation

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  Alcon

  Jun 2018 - May 2022

  Head of Marketing Vision Care

  Full responsibility for consumer and professional marketing. Achievements:2 Effie awards in digitalDeveloped & launched MoiGlaza omni-channel new business model. Model was successfully launched & already involves over 200 K participants in loyalty program. Contact Lenses: Thanks to completely new support model (shift to 100% digital DTC with new ways of targeting and Celebrity endorsement, eAcademy for optometrists and successful launch of Precision 1 lens) the brand grew to a record share of 22,1%. Show less

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  Pipar\TBWA Iceland

  May 2022 - Apr 2023

  Digital Account Manager

  Account Management of digital projects for The Engine, full-service digital marketing division of TBWA.

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  Entravision

  Mar 2023 - Mar 2024

  META Client Partner

  In my current role I help businesses leverage the power of META solutions to reach their target audiences and achieve their marketing goals. Entravision is a META Authorised Sales Partner, which means we have access to exclusive tools and insights from META to optimize our clients' campaigns and maximize their return on investment. I am responsible for managing and growing a portfolio of clients across various industries and markets, providing them with strategic guidance and support throughout their digital journey. Show less

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  FKA - Félag kvenna í atvinnulífinu

  Jun 2023 - now

  Board member FKA New Icelanders - responsible for Marketing and PR

  As the PR and Marketing Manager for FKA New Icelanders, I am working to support and promote women in business, particularly those of foreign origin in Iceland. My role involves creating and distributing communications and marketing materials, managing our online presence, and fostering a community where our members can network and share their experiences. I am committed to enhancing visibility for these women, celebrating their contributions, and creating opportunities for their growth and success in Icelandic business. Show less

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  Hvammsvik Hot Springs & Nature Resort

  Mar 2024 - May 2024

  VP of Marketing (Markaðstóri)

  In my role I'll be leading the charge in showcasing our natural hot springs, delightful dining, comfortable accommodations, and unique beauty products. It's all about creating connections and memorable experiences for our guests.