Emma Eichinger

Experience

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  De Rochonnet Delights

  Sept 2006 - Aug 2008

  Store Assistant Manager

  My first job in high school working at a chocolate shop in my hometown. At this time, I was actively involved in culinary and pastry arts at a technical high school I attended, and enjoyed my experience working with a master chocolatier. I was quickly promoted to be the store's Assistant Manager.• Trained new employees• Promoted the business in the local community by planning music nights and demonstrations by the master chocolatier.• Utilized customer service skills

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  PeakLogix

  May 2011 - Aug 2011

  Administrative Intern

  • Managed and organized GSA account. • Trained employees on SIP v7 software• Communicated with clients to update information• Organized files and office materials

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  LivingSocial

  May 2012 - Dec 2012

  • Created and edited content for the Takeout & Delivery vertical• Customized copy based on merchant specifications• Followed specific style guide• Utilized Salesforce • Communicated with members about specific needs to help the system run smoothly• Built and strengthened relationships with members by acting as a brand ambassador• Educated members on how to interface with the website and organization • Maintained basic operations of the Takeout & Delivery vertical • Utilize Salesforce

  • Data and Site Content Associate

    Oct 2012 - Dec 2012

  • Takeout & Delivery Order Specialist

    May 2012 - Oct 2012
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  WeddingWire

  Jan 2013 - Feb 2019

  During my time at WeddingWire we expanded the product globally and through acquisitions became The Knot Worldwide. The Knot Worldwide is focused on being the one-stop site for all engaged couples to plan their wedding. The Knot Worldwide helps couples discover vendors to hire and provides them with online tools to help them create their ideal wedding day.My responsibilities included working with my scrum team, user experience researchers, designers, and stakeholders from product discovery through delivery. During my time at WeddingWire, I worked on both B2B and B2C features, including driving vendor discovery and optimizing products for our national partners to increase revenue. Ultimately, I shifted to focus primarily on crafting the product strategy for our mobile products on the three iOS and Android apps (guest, vendor, and engaged user app). Additional responsibilities included:• Gathering competitive analysis and outlining recommendations • Creating wireframe mocks for brainstorms and user experience research• Collaborating with designers during creative ideation and throughout the design process• Documenting product requirements including job stories, tracking, and SEO needs• Running AB tests to optimize the product and user experience using Split• Prioritizing tasks by reach, impact, and level of effort• Communicating goals and metrics with stakeholders• Communicating with company prior to launch and creating resources for support and sales teams Show less Assisted leading the customer care team during a rapid growth stage of the company, and implemented support features on the site. This included building the support site, implementing chat support, and producing educational videos for users. Additionally, I focused on working with the team to compile user feedback for our product team.Additional responsibilities included:• Overseeing disputes and verification requests.• Streamlining all initial processing of legal inquiries and working closely with General Counsel• Analyzing and reporting stats from support site• Composing articles for knowledge base• Being a product expert and providing training and information to new hires • Creating and maintaining team training manual and educational documents Show less

  • Product Manager

    Feb 2016 - Feb 2019

  • Senior Customer Care Representative

    Feb 2014 - Jan 2016

  • Content Analyst

    Jan 2013 - Feb 2014
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  Emza Joy Photography

  Jan 2015 - Jan 2022

  Owner, Photographer

  Publications: Richmond Weddings MagazineLifestyle photographer for weddings, engagements, newborn and other intimate moments. I created social media content and blog posts to market business. I also managed client relationships from inquiry through delivery of photographs.Although my business operations formally have wound down, I still constantly do smaller shoots, especially for friends and family.

• 

  The Coordinated Collective

  Jul 2015 - Sept 2018

  Associate Wedding Coordinator

  Formerly Jasmine Smith & Co.• Manage and coordinate wedding schedule• Ensure all vendors are aware of timeline and adhere to contracts• Assist in all details to make sure weddings are executed according to plan

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  Upside Business Travel

  Mar 2019 - Jun 2020

  Upside wound down operations in August 2021 due to the ongoing impact of the COVID-19 pandemic on the travel industry.Upside had a mission to use innovative technology to help business travelers create better business trips. The B2B platform helped SME's aggregate their business travel into one place, keep track of spend, and ultimately save money.I helped drive the product strategy for the flight and rental car e-commerce experiences. I partnered closely with the supplier relations team to ensure we were offering the best rates for our customers, tested improvements in the shopping flow, and managed relationships with inventory providers. As a senior member of the product team, I led and mentored two Product Managers. This included weekly product brunches where we discussed different product management topics and reviewed case studies to help facilitate their professional growth beyond the Upside context.I also assisted in crafting product OKRs and reporting to senior leaders progress towards company goals. Show less

  • Senior Product Manager, Flights Marketplace

    Feb 2020 - Jun 2020

  • Product Manager, Flights Marketplace

    Mar 2019 - Feb 2020
• 

  Shift

  Jun 2020 - Feb 2021

  Product Manager, Search & Shopping

  (NASDAQ: SFT) | Shift went public October 2020. Shift closed down operations in October 2023.Shift was working to bring trust and simplicity to the online used car marketplace. During my time at Shift, I helped navigate the growth of the product & development org as the company went public. A key part of this was improving communication company-wide around product initiatives & releases. My focus also extended to ramping up access to user research to achieve continuous product discovery, thereby ensuring we built a product that benefited consumers. We adopted tools such as PlaybookUX, and Sprig, to ensure the products we built were centered around users needs.My main product focus was ensuring customers could easily find the best vehicle that met their needs, whether they already had a specific vehicle in mind or were still browsing. Overall, I led the product strategy around the top of funnel for the buyer experience. This included building a roadmap for shopping innovation and optimizing search ranking and relevance on both mobile and web. Show less

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  Niche

  Feb 2021 - Oct 2023

  Niche has a mission to make researching and enrolling in schools easy, transparent, and free. They are disrupting the higher education enrollment process by connecting students directly to best fit college opportunities without the need (or friction) of a traditional application. As a GPM, I oversaw multiple product teams to execute a comprehensive strategy optimizing the college-seeking experience on Niche across web and mobile, resulting in increased user engagement and satisfaction. During my time, I led the relaunch of the Niche college-seeking native apps (iOS + Android) resulting in a 148% increase in leads. I also played a pivotal role defining the student experience for Niche's new Direct Admissions program providing higher education opportunities to more students. Part of this included partnering with the data science team to establish milestones to build a more personalized experience for students using machine learning models. The focus through all this engagement work was to ensure the product remained human-centered.Beyond my product work, I led and mentored an Associate Product Manager, fostering their professional growth and ensuring alignment with business OKRs. Show less

  • Group Product Manager, User Engagement & Mobile Experience

    Jul 2022 - Oct 2023

  • Senior Product Manager, User Engagement

    Feb 2021 - Jul 2022
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  CoStar Group

  Oct 2023 - now

  Senior Manager, Product Management

  Drive the product strategy for both commercial real estate agents and the CoStar Research Team to create and manage commercial real estate listings that display across CoStar Group brands (including LoopNet, CoStar, Ten-X, etc.). Lead the advancement of the product as we venture into international markets, crafting a more intuitive and seamless experience to manage commercial listings, enhancing user engagement and satisfaction.Empower and guide product managers to become outcome-focused leaders. I am keen on tailoring my management style to meet each individual's needs with a focus on developing the skills necessary to drive impactful results, foster strong cross-functional relationships, and lead with confidence and clarity. Show less