Ella Manuel

Experience

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  My Personal Shopper Ng

  Jan 2021 - Aug 2021

  Social Media Manager

  Ideated content ideas and Created content calendars that execute strategy and speak to each brand voice.Managed day-to-day handling of clients' social media pages/accounts.Planned and delivered content across different social media platforms.Undertook audience research and analyzed competitors' activities.Track insights and analytics to inform performance and strategy.Engaged customers daily across different platforms.Conducted research to find new opportunities and analysed the results to increase the performance of key metrics. Show less

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  Infratel Africa

  Oct 2021 - Dec 2021

  Administrative Assistant

  Provided administrative assistance, such as writing and editing e-mails, drafting memos, and preparing communications on the executive’s behalf.Maintained comprehensive and accurate records. Performed minor accounting duties using QuickBooks. Organized meetings, including scheduling, sending reminders, and organizing catering when necessary.Answered phone calls in a polite and professional manner.Welcomed visitors and identified the purpose of their visit before directing them to the appropriate department.Managed the executive’s calendar, including making appointments and prioritizing the most sensitive matters. Show less

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  Futureview Group

  Jan 2022 - Dec 2022

  The reward for good work is more work. 😄Additional perks to this at Futureview was the freedom to choose my career in a place where career path is a thing of luck, opportunity and environment.If you grew up and schooled in Nigeria, you'd know that life starts after NYSC. For most people, the place of primary assignment defines their career paths for life.I was going to be 'most people' too and was already threading excellently in the path of Human Resources. I had a kind boss who once asked, "Ella, what do you want to do? Where do you see yourself in 5 years? I had always been intrigued by Business, Entrepreneurship and Marketing. I knew I wanted to continue with Social Media Marketing as I was well aware of the revolution SM was bringing to business and marketing in the digital age.I told him this and upon retainment, I was transferred to the Corporate Communications department where I would handle all internal and external communications as well as the typical social media Job role. In that moment, I knew I had chosen my path. My life and growth was entirely up to me and I made a promise to be the best Social Marketer there is. Show less Created inclusive communication strategies and content to advance HR initiatives and programs, such as new employee onboarding, recruitment, promotion, appraisals, training and development.Oversaw the creation of marketing and communications material to ensure that it is consistent with the brand voice, including white papers, website copy, and social media posts.Rolled out social media strategy to optimize brand guidelines for digital representation.Worked with the transformation team to research (Via VoE survey), create, and conduct communication plans and initiatives to convey the company’s overall goals and facilitate an open dialogue among employees. Guided executives in making strategic decisions through the interpretation of data, briefs and superior arguments.Monitored the success of campaigns and prepared detailed media activity reports. Show less

  • Communications and Content Manager

    Sept 2022 - Dec 2022

  • HR Communications Manager

    Jan 2022 - Aug 2022
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  APLBC

  Mar 2023 - now

  Digital Content Manager

  The most iconic and memorable brands have long understood that messaging comes before marketing, and even marketing is 5% hacks and 95% writing. Joining APLBC, my goal was clear: Clarify the message, offer and USP through content, and elevate the brand through strategic storytelling and innovative Social Media practices.Little did I know that my traditional marketing strategies would fall flat with a luxury brand. Every new approach seemed to deter the brand from its identity and that didn't do well for a brand whose partners are Luxury collections and clients are high-end clients. I had my wins and I pulled my best, but as a perfectionist obsessed with excellence, I envisaged more from my effort.I went down the rabbit hole to learn about luxury marketing strategies in the digital age. Boy oh Boy! it's the new world out there. The thinking, the strategies, the psychology... all different. Then it clicked, traditional marketing could never suffice for a luxury brand. In fact, they are the opposite.Safe to say, that was the birth of a new love for the luxury industry for me. I learnt, I applied, I evaluated, I shedded, and repeated the routine. Then, everything began to make sense. The numbers, impressions, sales. From engaging content that drew in thousands of non-followers to dramatically increasing our engagement rates across platforms, we weren't just a presence on Social Media; we are now a name that clicks and still growing.I have learned that what the world needs is Unique and authentic storytelling that distinguishes luxury brands in the digital marketplace, especially at a time when these brands are struggling to balance heritage and modernity. My experience at APLBC reinforces the belief that with the right approach, any brand could become a 'Me-Only' brand in its niche.This experience has honed my skills and deepened my understanding of luxury brand marketing, making me an ideal navigator for brands looking to dominate their digital domains. Show less

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  Copy Glossary

  Jan 2024 - now

  Marketing Strategist

  What do Marketing, Social Media Platforms and Algorithms have in common?They change.Something that worked yesterday for your brand may not work tomorrow.Human psychology on the other hand never changes.Humans are built to dream and aspire. We feel a level of contentment and pride when we are able to identify with a certain class. It's not just about money, It's the IDENTITY and SOCIAL STRATIFICATION certain achievements provide.This is something every luxury brand must get right:- A dream audience can hope for- A timeless identity the brand can live on, and - A social class offered to consumers.If you have checked these boxes, you'll know your TA are high-end clientele.It's not products - it's an invitation to a timeless identity.It's not services- it's an unparalleled experience.Both, a social echelon that sets them apart. That's where we come in:With a keen eye on market trends and a finger on the pulse of what High-end clients crave, we weave your brand into their aspirations, a dream to achieve. We craft narratives that are heard, felt & remembered. Because we understand the power of exclusivity and the necessity of being a ‘me-only’ brand in a world where ‘me too’ just doesn't cut it.Here’s what you get:STRATEGIC SOCIAL MEDIA MANAGEMENTWhether its your LN, IG, FB, TT or YT presence, we navigate the shifting algorithms to ensure you dont 'just remain visible but desired.WEBSITE COPYEnough of digital brochures for a website😀. Turn your digital frontstore into a museum of engaging content through strategic storytelling and precise copy. TRAININGS/ CONSULTATIONSPerhaps, you need your team trained on these effective tactics that deliver REAL results or you’re a DIY freak, you're in the right place.Ready to redefine the parameters of luxury and etch your brand into the pinnacle of the industry? DM let’s elevate you to a ‘me only’ status. Because in the world of Luxury, it's not about been seen. It's about being sought after. 🥂 Show less