Debbie Visser

Experience

• 

  Software Futures

  Apr 2001 - Mar 2006

  Marketing Manager/EXCO

  Brand management, strategy, budgets, PR, advertising, website management, events,incentive trip & conference planning, social & viral marketing, internal marketing & editor of brand magazine.

• 

  Green Cross Manufacturing

  Jun 2006 - Feb 2007

  Marketing Co-ordinator

  Marketing & Sales reporting, Event co-ordination, Model & photo shoot co-ordination, POS campaigns, Brand development and design.

• 

  Airborne Consulting

  Mar 2007 - Mar 2008

  Consultant

  Labour Broking and Recruitment

• 

  Schou Trading

  Apr 2008 - Jan 2009

  Brand Manager

  Importer of Outdoor Furniture from Denmark

• 

  FireID (Pty) Ltd

  Feb 2009 - Jul 2011

  Marketing Manager/EXCO

  FireID is a highly secure, universal authentication system that makes Internet transactions and accessing secure data safer than ever. By downloading FireID onto your mobile phone you are able to generate your own OTPs for virtually any online application.

• 

  Entersekt

  Feb 2012 - now

  • Manage technical aspects of key marketing systems and Martech stack used to generate, distribute, and report on leads. • Maintain the integrity of our Martech stack and data including HubSpot and Salesforce integration • Custodian and owner of HubSpot and integrated tools and technology.• Ensure the optimal use of tools and automation to meet marketing goals• Owner of automation workflows, best practices, processes around lead management, lead qualification, data management, list management, reporting and integrations.• Evaluate Marketing campaign ROI and report on Cost-per-lead • Establish and maintain scalable processes that ensure best practices in campaign and lead management.• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.• Manage analytics, reporting, and team dashboards to measure the effectiveness of the marketing channels• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.• Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness.• Ensure business meets best practices for marketing and data privacy. Show less • Leveraging data, technology and process to drive demand generation. • Translate the marketing strategy into technology implementation and provide analytics. • Solid understanding of how systems integrate across digital channels• Excellent working knowledge for HubSpot, Salesforce and other marketing automation tools• Strong analytical skills.• To oversee all processes related to People, Technology, and understanding how customer data can play a role in optimising the operations triad (Customer Experience). Show less

  • Director: Marketing Operations

    Jul 2023 - now

  • Marketing Operations Manager

    Oct 2020 - Jul 2023

  • Senior Marketing Operations Specialist

    Aug 2019 - Oct 2020

  • Social media, Events manager and Marketing operations.

    Mar 2015 - Oct 2020

  • Social Media and Events Manager

    Feb 2012 - Oct 2020
• 

  RevOps Co-op

  Oct 2023 - now

  Member

  The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events.