Madeena Rafiq

Experience

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  SWA

  Jan 2013 - Jan 2014

  Market Research Analyst

  Conducted innovative research into materials, lifestyles and landscape technologies coupled with a deep understanding of how people use outdoor spaces to inform SWA's unique design processCurated inspiration boards for designers and created mock city developmentsAssisted clients with research into design issues including high-density living, a river corridor, heavily used public spaces, or a series of transit stations, ultimately helping SWA maintain their multi-functional character of urban design Show less

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  Freelance

  Jan 2014 - Jan 2015

  Private English Tutor

  Taught 8 students English using creative learning processes: art, music, reading, story telling

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  World Affairs Council of Orange County

  Jan 2016 - Mar 2021

  Executive Director

  Project-managed 7 unique teams (Branding/Marketing, Membership, Programs, Community Partnerships, Development, Students & Education, Young Professionals) and their individual projects- successfully managed multiple tasks with shifting deadlines and changing circumstancesPerformed market research and led focus groups to help narrow the focus of campaigns created within committeesCreated SOWs to track program goals, timelines, deliverables, estimates, schedules and managed P&L packaging and margins for each proposalOwned strategic relationships on the client-side including senior directors and VPs; engaging in regular high level business and strategy conversations to ensure we are driving their business forwardInitiated, developed and maintained strategic alliances with 200 organizations, Universities, government agencies, institutions, corporations, CSR departments, internal/external stakeholders of all levelsResponsible for overseeing the administration, programs and strategic plan of the organization. Plan and prioritize to meet commitments aligned with organizational goals and visionCreated annual budget and fundraising strategy for individual, corporate, and foundation donationsDesigned promotional campaigns for programs and initiativesDeveloped and designed winning proposals with a strategic marketing approach for fundraising and advertising opportunities, one of which raised $75k in 3 monthsLiaison between all Council committees, leadership, membership, and partnersWorked with Council Leadership/strategic partners/sponsors to develop goals and metrics of success for each program and developed strategies to engage the community at large with impactful programsPlanned and executed 80+ successful events and developed metrics for tracking successful programming with world-renowned international leaders, innovators etc.Developed online platform including new website and strategy for new social media campaigns Show less

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  IPSY

  Apr 2018 - Sept 2020

  Creative Content & Event Production

  Work with marketing team, production crew, makeup artists to ensure all photo and video shoots are in line with creative vision and brandingManage photo and video shoot schedule- Liaise between production and creative teamsCollaborate effectively across departments to create a vision for brands and concepts for video theme and overall aesthetic Traveled to LA, Miami, Austin, New York and San Francisco to assist in production of Destination Ipsy Events

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  GOAT Group

  Mar 2021 - now

  Sr. Project Manager

  GOAT Group represents the leading platforms for authentic sneakers, apparel, and accessories. Operating two distinct brands – GOAT, the global platform for style and Flight Club, the original sneaker consignment store – GOAT Group has a global community of over 25M members across 164 countries. The greatest selection from the past, present and future are displayed on company-operated mobile apps, e-commerce sites and retail stores. Through its innovative technology and service, GOAT Group has changed the landscape of commerce, converging the primary and resale markets. Show less