Shruthy Ashok

Experience

• 

  Creative International pvtd ltd

  Jun 2007 - Mar 2008

  Merchandiser

   Coordinating with the external buying house & suppliers and internally with sampling, store, production, account & shipping departments to ensure that the dispatch meets the deadlines. Planning and Execution of the entire merchandising process so as to fulfill the commitments made to the buyer as per the timelines Handling Planning & Sourcing of Fabric, Trims & Accessories. Responsible for the costing and documentation of the order. Analyze Tech Packs and perform costing Release tech packs for sampling, provide technical assistance, follow up and to ensure samples are presented promptly on time Production planning and controlling the factories’ production issues at all levels Co-ordinate with the quality department to ensure zero-rejection level Show less

• 

  Golden Seam Textiles Ltd

  Mar 2008 - Apr 2010

  Merchandiser
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  Gokaldas Images Pvt Ltd

  Apr 2010 - Dec 2011

  Merchandiser

  INAYA (ENAMOR) –WOMENS CASUAL & GLAMOUR NIGHTWEAR, WOMENS LOUNGEWEAR ENAMOR – DISTRIBUTOR & FASHION RANGE Coordinate with the Total Merchandising head & respective category head to execute the plan suggested Identify key metrics affecting costs of fabrics, garment or components to develop standards to be utilized in costing for in-house label Obtain competitive price quotes & negotiate with vendors Planning seasonal collections with the category head and commenting on new trends Monitor the replenishment plan Handling Product Development/Sampling and good in time & action planning, & production follow-ups with the vendors. Industry wise product analysis, analyzing past product performance, regularly track competitors activities and consumers needs and buying pattern Show less

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  Li & Fung

  Jan 2012 - Oct 2019

   Handling Merchandising and Executing the orders ;  Close monitoring of T&A’s, updating of style sheets on a daily basis & maintaining the delivery schedule on time. Costing, Price Negotiation with Vendors every season  Ensuring product development & objective based sampling as per buyer’s specifications. Transparent Communication with Buyers to ensure smooth working. Daily follow ups with Vendors on order status. Monitoring-maintaining quality standards at every stage as per the buyers specifications Show less

  • Asst manager merchandising

    Dec 2017 - Oct 2019

  • Senior Merchandiser

    Jan 2012 - Dec 2017
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  PVH Corp.

  Oct 2019 - Aug 2020

  Senior Product Developer
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  PVH Corp.

  Mar 2022 - now

  Senior Merchandiser