
Michael Heuer
TSM Administrator

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About me
Systems Engineer Manager @ Dell Technologies | Unstructured Data Solutions | MBA - Artificial Intelligence Scholar | Solutions Architecture
Education

University of Cumbria
2021 - 2024Master of Business Administration - MBA Artificial Intelligence
Experience

Bytes Technology Group
Dec 2005 - Aug 2006TSM Administrator
IBM
Sept 2006 - Dec 2008Storage Technical Pre SalesManaged technical pre-sales activities that included installation, configuration, and setup of IBM storage solutions. Contributed to the multiple system consolidation and migrations within Southern and Central Africa, such as SAN deployment and setup (Brocades and Cisco). Played a crucial role in coordinating RFP processes while supporting the customers and business partners with pricing, solution design, configuration, tender requirements, and RFP responses.• Planned and implemented the first N-Series (Netapp OEM) in Africa for a large bank in Lagos, Nigeria.• Awarded IBM 100% Club sales achievement award in 2007.• Raised awareness of customers of technical solutions by delivering presentations and consultations. Show less

GijimaAst
Jan 2009 - Sept 2010Storage SpecialistEnsured alignment of IT solutions with business objectives while selecting technology and vendor products. Played a crucial role in establishing a green-field data centre (racking, cabling, powering up, configuring and management) for a large government customer, including implementing IBM's enterprise storage, server, and software solutions.• Led a green-field government digitalisation project that transformed the application process for legal documents.• Implemented enterprise storage infrastructure that improved overall performance and streamlined data management. Show less

Saudi Business Machines
Sept 2010 - Jul 2016IBM Solutions SpecialistTechnical Sales Specialist for IBM Storage portfolio, supporting Aramco and petrochemical affiliates in designing and architecting storage and SAN networks for major SAP and Oracle RAC deployments, including the Middle East's largest SAP deployment. Managed IBM storage sales quota, aligning with Account managers to position the IBM storage portfolio as a standalone solution and for upselling within Mainframe, Power Systems (AIX), and System I (AS400) solutions.• Built pioneering dual robot IBM TS4500 tape system design with "shuttle" technology for inter-line tape transfer.• Coordinated drilling and reservoir simulation applications on top-ranking supercomputer clusters while partnering with Aramco's EXPEC team on HPC storage, backup, archive, and tape systems.• Earned the "Salesman of the Year" award for the highest achievement – SBM Champions 2012. Met and surpassed 100% of sales quota yearly for six consecutive years (2010-2016).• Relocated to the Riyadh main office after three years of successful leadership in the Eastern province, overseeing diverse sectors such as Public (Government & Defense), FSI, and commercial. Show less

Dell Technologies
Aug 2016 - nowManage 11 direct reports across multiple regions in CEEMETA (Central Eastern Europe, Middle East, Africa, and Turkey) to drive technical discussions and workshops, resulting in double-digit annual growth toward a triple-digit million-dollar target. Earn the team’s trust by reducing unnecessary and time-wasting requests, consistently prioritising and advocating staff’s best interests. Foster trusted customer relationships, build sales pipeline and design and configure unstructured data solutions.• Played a crucial role in elevating organisational revenue across the region by 16% (from 2021 to 2023).• Maintained a track record of consistently achieving 100% of assigned sales quotas from 2016 to the present.• Delivered mentorship and guidance to help team members achieve career development and business goals.• Drove professional growth of a Junior System Engineer to a senior position while providing mentorship.• Recruited and onboarded four new members to meet the organization's workforce needs.• Nominated to present at the mainstage plenary session of the UDS Partner Summit, addressing 450+ partners, senior executives, and VPs on the future of Object.• Served as Experience lead for the EMEA Planet Employee Resource Group (ERG), managing communication among 43 local chapters and fostering cross-sharing of activities and ideas between local and EMEA levels.• Successfully managed a remote international team through challenging transitions, including shifting from remote to in-person work and managing diverse time zones, cultures, languages, and work weeks.• Led through industry shifts and multiple tech lay-offs during the COVID-19 pandemic; executed a WFR plan with dignity, empathy, and humility while demonstrating strong emotional intelligence. Show less Managed technical architecture and design at 301/401 deep dive levels across diverse industries and use cases while serving as a Product Specialist. Achieved and exceeded the shared sales target as an individual contributor. Provided high-quality customer support across diverse industries and used cases throughout Saudi Arabia, encompassing unstructured data, NAS, object, surveillance, Big Data, analytics, cloud, GIS, archive, and compliance.• Recognised by top management for demonstrating exceptional performance and earned Dell President's Club – highest sales achievement award in 2019.• Boosted revenue growth by 300% in five years while architecting tailored solutions, fostering trusted customer relationships, and coordinating sales initiatives.• Maintained an 80% market share in Object storage within Saudi Arabia. • Assumed temporary team lead responsibilities during the pandemic, providing guidance and support for a year under the EMEA director. Subsequently promoted to Regional SE manager, leading the team.• Acquired multi-industry experience, encompassing oil & gas, banking, defence, government, healthcare, and commercial. • Engaged as a speaker / presenter and booth demo owner at industry events, including GITEX, InterSEC, LEAP KSA, and HIMMS. Show less
Systems Engineer Manager – Unstructured Data Solutions CEEMETA Region
Oct 2021 - nowSenior Unstructured Data Solutions Specialist
Aug 2016 - Oct 2021
Licenses & Certifications

IBM Certified Specialist – Power Systems POWER8 Sales Skills V1
IBMJan 2015
IBM Certified Specialist – Enterprise Storage Sales V4
IBMJan 2015
IBM Certified Sales Expert - Power Systems with POWER7 -V2
IBMJan 2014
SBM PMO – Managing Projects (EPM) Course
Saudi Business Machines - SBMJan 2015
IBM Certified Sales Specialist - Power Systems with POWER7 and IBM i -V2
IBMJan 2014
IBM Certified Specialist - Midrange Storage Technical Support V3
IBMJan 2014
Honors & Awards
- Awarded to Michael HeuerDellEMC President Club DellEMC May 2020 President club is the highest award presented for Sales over achievement within DellEMC
- Awarded to Michael HeuerTop Performer "SBM Champions" Year 2012 SBM 2012 Recognition for highest sales quota over achievement for IBM Systems department
Languages
- enEnglish
- afAfrikaans
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