Fernanda Lukaschek

Experience

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  Fachhochschule Wiener Neustadt

  Jul 2007 - Feb 2011

  Marketing and Adminstration Assistant

  My role included promote the university and its international study program in different schoolsand study fairs across Austria and Eastern Europe.Interview and contribute to the recruitment process of new students.Advice students of the international bachelor’s program on their daily academic administrative tasks.

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  The Janssen Pharmaceutical Companies of Johnson & Johnson

  Feb 2011 - Jun 2021

  In this role I was responsible for the pulmonary arterial hypertension portfolio in the Austrian market.It included increase awareness for pulmonary arterial hypertension (rare disease).Lead the development and execution of the local commercial action plan in line with the business strategy.Lead the cross-functional Local-Action-Team ensuring the deployment of the commercial tactical plan and coordinate cross-functional projects. Lead local commercial projects, such as development and execution of multichannel campaigns, development of sales material, congress presences, educational events, and market insight generation projects.Develop and manage partnerships with external key stakeholders to drive competitive advantage and Janssen’s reputation, creating market insights and competitive intelligence.Contribute to the development of the overall sales training plan and lead the development and execution of the commercial training elements.Drive marketing projects with Key-Opinion-Leaders (cardiologists and pulmonologists).Expand the use of digital tools in the marketing mix.Manage budget plans in line with profit targets. Show less In this role I was responsible for the dermatology and rheumatology portfolio in the Austrian market.It included launch new indication (Psoriasis-Arthritis) for IL12/23 biologic.Launch new product (IL-23 biologic) in the psoriasis market.Maximize the growth of co-existing products by developing and executing multichannel commercial action plan based on brands strategy and brand plans.Lead the Local-Action-Team to coordinate the cross-functional execution of projects. Drive marketing projects with Key-Opinion-leaders (Dermatologists and Rheumatologists). Manage budget plans in line with profit targets.Train sales team effectively on marketing strategy. Show less

  • Product Manager - Pulmonary Arterial Hypertension

    Apr 2020 - Jun 2021

  • Deployment Lead EMEA - Digital Sales Coach

    May 2019 - Mar 2020

  • Product Manager - Immunology

    May 2013 - Mar 2020

  • Marketing Associate Immunology

    Feb 2011 - May 2013
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  Janssen Europe, Middle East & Africa (EMEA)

  Jul 2021 - Oct 2023

  EMEA Digital Healthcare Solutions Lead

  My role (reporting to the EMEA Digital Engagement Lead) includes lead the development and implementation plans for healthcare solutions. Execute the solution strategy and project management and work in close collaboration with Operating Companies to ensure successful launch of healthcare solutions, driving adoption and usage.Shape solution roadmap and drive development of the product with external and internal partners to maximize the lifecycle value offering with a strong focus on patient centricity and connectivity.Ensure the solution’s strategy is aligned to business objectives/strategies.Ensure a process for solution evolution and iteration through defining KPIs of solution success.Work within agreed budget and resource allocation.Identify and prioritize customer requirements to shape/define technology and content needs.Lead change management by gaining understanding of local cultures, economies and pressures having an impact on the business. Show less

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  Johnson & Johnson

  Jan 2023 - Apr 2023

  EMEA Digital Solution (Care4Today) Marketing Lead

  This 4 months assignment (reporting to the Director Patient Pathways EMEA) included creating and maintaining the tools provided to support the sales and marketing of the Care4Today digital solutions. Audit existing materials and work with key country partners to identify opportunities to improve.Revise and improve KPIs and dashboard to ensure a process for solution evolution and its success.

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  Medela

  Jan 2024 - now

  Product Marketing Manager Surgical Care Europe