Melvin Johnson

Experience

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  United States Marine Corps

  Aug 2011 - Jul 2023

  The primary focus of these roles was to manage a wide variety of projects that influence the systems and workflows the Media team works within daily. The role also focused on supporting Marines Corps and DoD agencies on key projects, details, and communication throughout project workflows with internal departments, external third agencies, and vendors through a working knowledge of digital media and its associated technical and data-driven aspects, plus strong organization and project tracking skills. I also managed a team of photography, videography, and graphic design Marines as they supported larger Marine Corps and DoD clients.Responsibilities included, but weren't limited to:- Provide strategic project guidance and help translate complex objectives into simplified, relevant outputs that can be quickly understood and actioned.- Collaborate on department project forecast planning to ensure cross-functional roadmaps align with business needs.- Formulate, organize, consult and monitor inter-connected Media and Media Operations projects.- Provide informed analysis on opportunities for optimization at every chance.- Communicate and alert appropriate team leads about any red flags with projects or last-minute changes.- Create and socialize workflow plans and training materials to clarify roles and responsibilities around complex programs and system implementations to ensure seamless execution.- Manage, develop and mentor a team of Media professionals whose focus is to support institutional stakeholders in day-to-day campaign execution and system/workflow maintenance and ownership. Show less Responsibilities included, but weren't limited to:- Supervise communication strategy requirements to include developing and releasing visual information to targeted audiences.- Collaborate on department project forecast planning to ensure cross-functional roadmaps align with business needs.- Compile and surface media team stakeholder needs in larger projects and advocate for strategic decisions and outcomes that both solve against those needs and align with organizational goals and priorities.- Assist coordination of Information Operations requirements - Supervise the Good Neighbor Program and assist in the development of the Marine Forces Korea relationship with Republic of Korea, American, and international media- Advise staff on all communication strategy matters and provide communication strategy training - Execute release of approved visual information products Show less This role focused on developing and implementing a strategic and tactical marketing plan that best represented the U.S. Marine Corps throughout the state of Georgia through marketing, advertising and promotional activities. Using the latest marketing tools and practices, I provided lead generation, analysis and insight into current markets while developing and implementing the annual marketing plan based on institutional goals and objectives. Responsibilities included, but weren't limited to:- Lead, develop, and manage marketing and communications plans and projects, including holistic market and service marketing plans.- Work with market and service leaders to understand their goals and develop aligned marketing strategies and execution plans to achieve goals.- Analyze and track the performance of marketing programs and report high-level insights to organizational leaders. - Advise commanding officer on marketing and public affairs matters, marketing strategies, awareness campaigns, and special events.- Manage advertising budget, Lead Generation, and Public Service Announcement program.- Lead and manage digital marketing efforts (website, social media, e-communications), including developing and executing strategies, marketing plans, and day-to-day efforts.- In collaboration with other marketing team leaders, manage the organizational content marketing program, including developing content strategies, managing content marketing programs, conducting research, and measurement.- Write, edit, and proofread marketing communications, including collateral, e-communications, press releases, web articles, and other website content- Work closely with market and service leaders and the company’s events coordinator to manage the planning, promotions, follow-up, and measurement of the company’s involvement in industry associations and related conferences and events. Show less Responsibilities included, but weren't limited to:- Provide effective and timely coverage of military training, specifically U.S. Marine Corps exercises.- Develop, design and produce layout, sketches of proposed illustrations and related materials with the client and determines style, techniques and medium best suited to produce desired effects. Coordinates project from conception to completion.- Prepare and operate a variety of multimedia equipment such as projection equipment, sound equipment, audio and video tape recorders and media distribution systems. Show less

  • Communication Strategy & Operations

    Aug 2011 - Jul 2023

  • Media and Operations Chief

    Jan 2020 - Jun 2021

  • Communication Strategy & Operations Chief

    Jan 2019 - Dec 2019

  • Communications and Marketing Director

    Feb 2015 - Dec 2018

  • Mass Communications Specialist

    Aug 2011 - Jan 2015
• 

  George Mason University

  Jul 2021 - Jun 2023

  Graduate Student

  My thesis research explored the intricate process of melanocyte differentiation and the underlying molecular regulators, specifically emphasizing their involvement in atypical diseases associated with melanin dysregulation. Investigating the intricate molecular pathways and regulatory networks that govern the differentiation of melanocyte precursor cells into fully functional melanocytes with the aim to identify key molecular players, such as transcription factors, signaling molecules, and epigenetic modifiers, that orchestrate this process. Show less

• 

  Uniformed Services University

  Jul 2023 - now

  Medical Student