Trace Ronning

Experience

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  California Lutheran University

  Sept 2006 - May 2010

  The Echo is the California Lutheran University newspaper. As Sports Editor I assigned stories, edited and laid out three pages of content for the weekly tabloid size production. Became proficient with Adobe In Design for page layout. Some photography work. Responsibilities include; taking statistics at home sporting contests and providing broadcasters with up to date stats for live broadcasts, taking photographs, writing press releases and updating roster information for CLUSports.com.

  • Sports Editor at The Echo Newspaper

    Sept 2008 - May 2010

  • Sports Information Intern

    Sept 2006 - May 2010
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  DataFeedWatch (acquired by Cart.com)

  Aug 2011 - Aug 2012

  Media Coordinator & Partnership Manager

  Handle social media representation for WordWatch (now DataFeedWatch) on all major outlets.Blog 3-4 articles per week on small business advertising or subjects relevant to small business.Copywriter for advertising campaigns.SEO for homepage.Manage & Develop Partnerships.Public Relations.

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  DoctorBase

  Oct 2012 - Apr 2013

  Marketing Manager

  Management of ad campaigns across major ad platforms such as AdWords, Facebook, LinkedIn.Retargeting, email marketing, blogging.Developed strategies and implemented the execution of social, paid and organic marketing efforts that resulted in 4 straight months of 20% sales growth by eliminating ineffective paid traffic and narrowly targeting on our best platforms and key terms.

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  IABC

  Apr 2013 - Aug 2014

  Media Relations & Communication

  I was brought on board in a temporary role to help promote the IABC 2013 World Conference in New York through traditional and online media channels, as well as pitching/inviting media members to cover the event and interview speakers.After being hired as a full-time employee, I continued to manage IABC's social media presence, steadily improving our follower count and engagement rate by introducing our Twitter #CommChat, each Wednesday at 9am Pacific time. I also manage our email marketing, and am heavily involved in the strategy and implementation of all IABC's marketing efforts. Show less

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  Axcient

  Aug 2014 - Aug 2015

  Content Marketing Manager

  As the Content Marketing Manager at eFolder (now merged with Axcient), I'm responsible for planning, creating, and delivering marketing materials and presentations for MSPs, VARs, and enterprise IT professionals. In this role I:-Develop informational white papers-Plan and deliver topical webinars-Manage online advertising on AdWords, Facebook, Twitter, and LinkedIn-Develop marketing webpage copy-Manage eFolder's social media accounts-Build marketing emails as well as partner newsletters-Plan eFolder's lead-gen strategies at enterprise conferences-Manage and write for eFolder's blog Show less

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  Liftoff, Inc.

  Aug 2015 - Sept 2016

  Content Marketing Manager

  I worked on content marketing strategy and execution for Liftoff. My work:-Blogging-Creating, designing, and promoting case studies, mobile marketing guides, and mobile marketing reports-Worked with leading mobile marketers to create Liftoff's Mobile Heroes program, which included a mircrosite with blog posts, webinars, video interviews, podcasts, and educational Q&As-Email marketing-Website management, including design and page copy-I worked closely with a design agency, web development agency, and video production companies to create eye-catching, educational mobile marketing content Show less

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  Amazon

  Nov 2016 - Jan 2023

  My team of UX designers, researchers, and copywriters partners with the Reviews, Gamification, Deals, and Gifting teams to build delightful shopping experiences.My responsibilities include:-Collaborating with product leads on their product visions, planning feature roadmaps, design priorities, trade offs/concessions, and workback plans-Looking across several product areas to identify risks and potential collaboration opportunities between teams across Amazon-Organizing and presenting design concepts to achieve buy-in from our leadership team-Sprint planning and prioritizing projects within the design team-Regular iteration and upkeep of our project intake process Show less I manage UX design projects (sometimes copywriting and art direction as well) for the Onsite Content & Product Discovery team. We support teams and products who are working to make product discovery a delightful experience with engaging content thoughtfully placed throughout the customer journey.While in this role, I also had the opportunity to work on Conflux 2020, Amazon’s internal design conference, which was 100% virtual for the first time. I managed sourcing and vetting of speakers for the program. Show less My team of designers, strategists, and writers partnered with product and engineering teams to help them build content-forward shopping experiences.Projects included:-Strategy and design of Amazon's first mobile-friendly automated email templates-Developed content strategy for the launch of #FoundItOnAmazon, a visual, content-first shopping experience on Amazon-Developing Content Quality and Diversity Guidelines to promote the delivery of high quality content that represents a diverse set of customers Show less

  • UX Program Manager, Shopping Design

    Feb 2021 - Jan 2023

  • UX Program Manager, Shopping Design

    Feb 2020 - Feb 2021

  • Program Manager, Content Strategy, Shopping Design

    Oct 2018 - Jan 2020

  • Marketing Manager, Alexa Voice Shopping

    Jan 2017 - Oct 2018

  • Marketing Specialist, Prime Now

    Nov 2016 - Dec 2016
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  Vista

  Feb 2023 - now

  Lead Design Program Manager

  As a member of the Design Operations team at Vista, I partner with design leadership to identify and implement improvements to our design process and support UX designers in adopting best practices on a day-to-day basis. I also lead collaboration efforts between design, product, and engineering, empowering them to solve customer problems together.My responsibilities include: -Improving design processes to increase the efficiency and effectiveness of UX product discovery-Creating re-usable templates for design thinking workshops and exercises-Identifying areas for improvement in design workflows and implementing solutions-Developing guidelines and training materials to enhance collaboration and communication between product and engineering teams-Ensuring design work is visible across the company, promoting success stories, and evangelizing the value of the design organization-Evaluating and managing design tools for the UX organization-Leading organizational meetings and design critique programs Show less