Krystal Yee

Experience

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  Milk Studios

  Sept 2011 - Mar 2013

  Production Assistant

  // Created media kits for exhibition openings and fashion presentations// Facilitated on-site event and photoshoots needs: FOH, guest services, load-in, installation, load-out// Notable events include Made Fashion Week SS12, FW12, & SS13 presentations

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  Michael Kors

  Jan 2012 - May 2012

  Global Special Events

  // Supported the Events Director on 50+ global events during the Spring 2012 season including execution of store openings, trunk shows, charity projects, re-sees, and Michael Kors SS 2012 fashion show

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  Alexander Wang Inc.

  Jun 2012 - Sept 2012

  Market Week Assistant

  // Assisted the Sales team during Resort and Fall 2013 market weeks including updating selling reports daily for accurate projections, preparing Resort 2013 market recaps for all categories, managing line sheets and fabric boards, creating product knowledge books, and curating the showroom for market appointments

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  Shiraz Creative

  Apr 2013 - Oct 2015

  Production Manager

  // Drove all production aspects from ideation to execution including venue sourcing, budget management, AV & technical management, contract negotiation, creative asset delivery, design & decor sourcing, entertainment/talent, pre and on-site event logistics, and team management// Requested for pre-assignment 2 years consecutively by Swarovski + Toyota// Averaged 33% profit margin compared to the department average of 30%Clients included Lancôme, UNICEF, Amazon, Lacoste, Swarovski, Toyota, and Dove Show less

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  We Are BMF

  Nov 2015 - Sept 2019

  // Led a 5-member team overseeing $6.1 million in experiential marketing campaigns and installations// Resourced an internal 10-person staff and onboarded 17+ freelancers in national and international markets [EMEA + APAC]// Oversight of project timelines, budgets, quality standards and risk management for all projects across the production department // Spearheaded 30 successful projects increasing the agency’s profit margin by 23% // Managed budgets ranging from $200K- $1M+Clients included Mastercard, Smuckers, Intuit, Dell, and Amazon Fashion //W Shanghai Feeder Market Stunt [New York, London]- pop-up marketing stunt, celebrity chef partnership//Kohl's Give Joy Holiday Shop [New York, Chicago]- B2C holiday consumer activation, influencer marketing partnership, live music performance //General Electric #BalancetheEquation Mobile Tour [West Lafayette, Boston, Rochester]- mobile college tour, experiential activationClients included Revlon, Kohl's, Toyota, Marriott International, HomeAway, General Electric, and W Hotels

  • Assistant Production Director

    Apr 2019 - Sept 2019

  • Executive Producer

    Feb 2018 - Apr 2019

  • Senior Producer

    Nov 2015 - Feb 2018
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  Self Employed

  Feb 2020 - Aug 2021

  Project Lead

  // Project timeline development and maintenance// Creative asset intake, trafficking, and deployment// Resource management// Tracking and monitoring project status, leading appropriate course corrections as needed// Advocate for solution-oriented problem solving to find efficiencies utilizing waterfall and agile methodologiesClients included Puma, MAC Cosmetics, Apple TV+, Create & Cultivate, and Twitch

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  Shipt

  Sept 2021 - now

  Senior Manager, Marketing Project Management

  //Lead campaign and product marketing project manager for Target’s owned subsidiary, Shipt, a retail tech service