Kate Butler

Experience

• 

  GSK

  Sept 2005 - Apr 2008

  •Responsible for Newcastle and Sunderland Territory; selling one product in two disease areas. The role demanded excellent communication skills with a high level of business planning and team working in order to access key customers.•Responsible for appropriate investment of local budget to generate optimum return of investment thus increasing market share and sales.•Appointed Customer Planning Leader for team liaising with Head Office Brand Teams and Marketing Department on a regular basis in order to plan the team’s time and use of marketing materials with key customers Show less •Responsible for maximising profitable sales of the Lucozade and Ribena brands within new and existing accounts across key channels in the Newcastle and Northumberland territory. •Responsible for managing a territory, consisting of direct and indirect business. Drove sales through placing viable equipment and gaining listings of GSK SKU’s. Key tasks included; business planning, developing long and short term strategies and accurate equipment and sales forecasting.•Appointed as an exclusive Field Sales Buddy, attending a Train to Train workshop to develop sound coaching skills. Responsible for field training four new Business Development Executives over a six month period. Show less

  • Medical Sales

    Feb 2007 - Apr 2008

  • Business Development Executive- Lucozade and Ribena

    Sept 2005 - Feb 2007
• 

  REL Field Marketing

  Apr 2008 - Oct 2010

  Sales Manager- Red Bull Account

  •Responsible for management, recruitment, training and motivation of a team of 10 BDEs within the North & Scotland area on the Red Bull Account•Promoted in 2009 to manage a new team with the field sales team of 12 CCATs as well as the North and Scotland team. Solely responsible for building strategy, motivating and keeping within budget of this team. •Drive sales by increasing the range, availability and visibility of Red Bull SKUs through all off trade outlets•Worked closely to provide support and analysis to key stake holders of Red Bull including the Red Bull On/Off trade National Account Teams and Channel Managers, Customer Marketing and Field Marketing Manager. Show less

• 

  Red Bull

  Oct 2010 - Jan 2018

  National Account Manger for All Regional On Trade RTM, Molson Coors and Carlsberg and line manager for Regional Account ManagerResponsibilities•Full P&L responsibility for all accounts maximising profitable sales across the Red Bull SKU range through ensuring accurate volume and spend forecast for all accounts and in line with agreed budget•Initiate and execute bespoke promotional plans and implement category initiatives for each account, aligned to the Red Bull strategic sales and brand plans •Responsible for the training and development of RAM ensuring objectives are met to ensure maximum ROI within each regional account across Regional RTM account baseAchievements•Delivered 10% growth within key accounts 2011 v 2012 through implementation promotional activity through working with the account on a national and regional level•Implemented regional consolidation resulting in a planned reduction of spend of 13% while sustaining flat volume.•Began the implementation of a JBP with key National Account brought together key stakeholders to formulate a plan that will formulate a better working regional relationship through agreeing joint business objectives to drive sales.. Show less Account Manager for Spar, Sugro and Filshill, line manager responsibility for 1 Regional Account Executive •Full P&L responsibility for all accounts maximising profitable sales across the Red Bull SKU range•Accurate volume and spend forecast for all accounts and in line with agreed budget•Initiate and execute bespoke promotional plans for each account, aligned to the Red Bull brand plan to deliver strategic objectives•Implementing Red Bull Category initiatives within account base•Responsible for the training and development of RAE ensuring objectives are met to ensure maximum ROI within each regional account across the North and Scotland Show less

  • National Account Manager- Late Night

    Mar 2013 - Jan 2018

  • National Account Manager- Casual Dining and New Business

    Jan 2016 - Feb 2017

  • National Account Manager- On Trade RTM

    Jul 2012 - Mar 2013

  • Regional Account Manager

    Oct 2010 - Jul 2012
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  FizzPopBANG Ltd

  Feb 2018 - Aug 2020

  Culture and Engagement Manager

  Managed key clients within FPB – Managed all clients’ needs from the writing proposal, content design and delivery of workshops and training sessionProject managed each client project and managed all finance and budget requirements Facilitation- Facilitated weekly across all FPB clients. Facilitated all FPB workshop content from the creation of values and behaviours to running employee and management training sessionsWorked closely with the client directors across all clients to ensure all business opportunities are spotted to offer clients the full FPB offering and services Show less

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  Peoplehub Learning Ltd

  Nov 2020 - now

  • Client Director

    Nov 2021 - now

  • Associate

    Nov 2020 - now