
Ronak Mulani
Social Media Strategist

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About me
Field Sales Manager - Kognitive Sales Solutions (Canadian Tire Corp)
Education

K.P.B Hinduja College of Commerce
2017 - 2019Bachelor of management studiesActivities and Societies: • TedxHindujacollege – Marketing Officer • Tremor Hinduja College – Founder and Chairperson • Panaah Hinduja College – Management Head • Student Council – College Representative

York University
2022 - 2022Digital and Content Marketing ACourses Completed :Digital marketing strategyWeb analyticsSEO (Search Engine Optimization)SEM (Search Engine Marketing)PPC (Pay per click) advertisingContent marketing strategyEditorial planningCopywriting for webContent curationDigital storytelling

K.P.B Hinduja College of Commerce
2019 - 2021Master's degree Marketing A
Seneca Polytechnic
2021 - 2021Postgraduate Degree Marketing/Marketing Management, General A+Courses Completed :CRM - Process and PatternsApplied Marketing ResearchFinancial Aspects of MarketingMarketing FundamentalsPresenting Complex MaterialIntegrated Marketing CommunicationsInteractive B2B SellingStrategic Marketing ManagementDigital MarketingInteractive Marketing
Experience

We are Thakurs
Sept 2019 - Mar 2020Social Media StrategistIdentified and fostered relevant brand partnerships andcollaborations ensuring alignment with company goals,thereby increasing product visibility by 70%.Creating digital content strategies during covid-19 whichinvolved reaching out to local and conscious brand,increased sales by 55% and engagement by 80%.Effectively utilizing the channels to deliver the visualcontent created, which showed retention of the clientsDeveloped and enhanced processes and strategies forcommunity administration and content creation.Achieved 5% growth in our client base by findingopportunities for partnership with various companies,thereby having good client relation with interdependentteam work and retaining old and new clients Show less

Accenture
Oct 2020 - Apr 2021Social Media RepresentativeWorked with strategist to ensure the compliance and qualityof Snapchat-ads campaigns and their advertising content.Achieved 100% accuracy in campaign execution forSnapchat platform throughout the month.Received the Welcome and Wanted Award for exceptionalperformance and dedication.

Slay Media
Feb 2022 - Oct 2022Social Media InternDeveloped and executed social media strategies acrossmultiple platforms, increasing engagement by 40% withinsix months.Created compelling content including graphics, videos, andcopy, resulting in a 25% growth in followers.Monitored analytics and conducted A/B testing to optimizecontent performance and enhance brand visibility.Collaborated with cross-functional teams to align socialmedia efforts with overall marketing objectives.

Kognitive Sales Solutions
Oct 2022 - nowManaging a team of 50 Field Marketing Representatives, overseeing their training, coaching,and mentoringCommunicated KPIs outlined in annual plan to inform employees of expectations anddeliverablesIncreased the sales per hour (SPH) of the region by 15% within the first six months of joiningthe company Maintained efficient relations with the client and vendorsConducted weekly virtual team meetings to review accomplishments, operational updates.and made plans for future projects.Sold over 1300+ Triangle Mastercard's by using strong negotiation and persuasion skills toensure 0.87 Sales per hour for the entire yearReceived Gold Sales award, Silver sales ward and Fun and Dynamic team lead award foroutstanding performance Show less
Field Marketing Representative
Apr 2022 - nowTeam Lead
Oct 2022 - Apr 2024
Licenses & Certifications

Management HOD in Panaah
KPB Hinduja College of CommerceJan 2017
How to be an Influencer
IIDE - Indian Institute of Digital EducationJan 2020
Judging Mr.&Ms. Tremor
KPB Hinduja College of CommerceJan 2020
SEO Simplified
IIDE - Indian Institute of Digital EducationJan 2020
Marketing Member
TEDxHindujaCollegeSept 2017
Learn to spend wisely on Social Media Ads
IIDE - Indian Institute of Digital EducationJan 2020
Founder and Chairperson of Tremor
KPB Hinduja College of CommerceJan 2019
Panaah Representative in Students Council
KPB Hinduja College of CommerceJan 2018
Representative of Panaahof Students Council
KPB Hinduja College of CommerceJan 2017
Management Member in Panaah
KPB Hinduja College of CommerceJan 2016
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